© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Troika Media Group and Mission Join Forces
Posted 3rd August 2018

Troika Media Group and Mission Join Forces

Troika Media Group and Mission Join Forces to Form Troika/Mission Group - TMG

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Troika Media Group and Mission Join Forces
Image

Troika Media Group and Mission Join Forces to Form Troika/Mission Group – TMG

Troika Media Group (OTC: MTWO) announced today that it has acquired / merged with international brand communications and experience marketing company, Mission Media.

 

Mission’s transatlantic presence enhances LA-based Troika’s existing suite of branding, digital marketing and performance media services, and greatly expands its base and regional reach.

 

The newly combined company, to be renamed Troika/Mission Group (TMG), offers clients innovative solutions for driving business performance through consumer experience across all brand touchpoints.

 

The group will focus on branding, digital marketing and performance media services, using actionable intelligence across all broadcast digital media and live experiences.

 

Troika/Mission Group, TMG, will be headquartered in New York with fully staffed offices in Los Angeles and London, allowing the team of approximately 200 employees to directly service clients globally.

 

The strategy to accelerate growth will be to offer expanded services to the current roster of global brands, making TMG far more competitive in attracting new clients.

 

“TMG will be nothing short of a new way to amplify results by communicating with our consumers and customers through a myriad of touchpoints,” said Robert Machinist, CEO of Troika Media Group.

 

“We’re creating the first agile comprehensive communications agency that brings together the very best experienced senior executives in every discipline that we offer to our clients.

 

“We are proud to offer the very best brand, experience, design, digital, public relations, and advertising operators in the business from New York, Los Angeles and London.”

Nicola Stephenson, Founder of Mission, who joins the board of TMG and will become President of the new group, said: “Modern clients understand that culturally connected, personality-led, one-to-one brand and product efforts are the best way to gain fan love and motivate sales.

“TMG has taken its brand, culture, and advertising credentials, coupled with expertise in design, creating experiences, public relations, and digital communications, to build a fast, agile and accountable business model.

“In addition, we will continue to develop intellectual property in our work and in the businesses that we are looking to acquire.”

 

Simultaneously today, it was announced that Jon Forsyth, co-founder of UK agency Adam & Eve DDB, will join TMG working with Nicola Stephenson as a strategic partner, focusing on growing TMG’s business globally.

London and New York-based Mission was founded in 2003 by Nicola Stephenson and specialises in physical and digital experiences, brand fundamentals, voice and personality, marketing strategy, public relations and crisis management.

 

Mission’s and Troika’s client lists includes Amazon, LVMH, Microsoft, Unilever, Tiffany & Co., Sony, Allergan, J.Crew, Victoria’s Secret, InterContinental Hotels Group, UNICEF, Chelsea Football Club, DS Virgin Racing, AT&T, ESPN, ABC, CNN, Turner, HBO, Showtime, Netflix, Red Bull, Hulu, IMAX, EA Sports, Riot Games, the PGA Tour, UFC and Oath.

 

In 2017, Troika launched Troika Digital, led by Rob Schwartz. Troika Digital’s performance marketing capabilities will allow Troika/Mission Group to lead the industry in the measurement of key performance indicators, allowing clients the opportunity to track return on investment in a way not seen in brand and experience marketing, always resulting in actionable intelligence.

The new combined entity creates a complementary and extremely talented group, taking Troika’s best in class Branding and Digital work and uniting it with Mission’s vast credentials in Experience, Culture Marketing, and Public Relations.

 

TMG has the capacity to expand services to provide complete holistic solutions for its clients. The comprehensive offering meets the full needs of clients by providing them with one agency that can serve all their communication needs.

 

In addition, Troika/Mission Group owns the custom WiFi network FandomConnect™, a direct-to-consumer engagement platform that enhances guest experiences at arenas, venues and sporting events, as well as helping brands gain valuable insights, promote their business and drive revenue. This will be developed to serve a wider audience.

 

Fuelling this growth, TMG will be adding the following to its team of senior executives who have extensive experience in leading significant and successful businesses. TMG senior executives will include:

 

§  Nicola Stephenson, founder of Mission Media, who will become President of Troika/Mission Group

§  Kevin Dundas, CEO of Mission and former CEO of Saatchi & Saatchi UK and Droga5 CEO Europe

§  Jon Forsyth, co-founder of ad agency Adam & Eve DDB

§  Mary Connelly, former senior executive team member of US editions of Vanity Fair, Vogue, and Glamour

§  Jason Lundy, former head of global consumer marketing for Citibank and ex-LVMH

 

 

About Troika Media Group

Troika Media Group is a brand identity and communications agency that provides integrated branding and advertising solutions for global brands, primarily in entertainment and sports. Applying emerging technology, data science, and world-class creative, we help brands deepen engagement with audiences and fans throughout the consumer journey. Clients include Apple, CBS, AT&T, Comcast, CNN, HBO, Hulu, ABC, ESPN, IMAX, Netflix, Oath, Riot Games, Sony, Turner and UFC. For more information, visit www.thetmgrp.com; www.troika.tv

 

About Mission

Mission is a transatlantic brand experience and communications agency that specialises in brand fundamentals, voice and personality, marketing strategy, public relations, crisis management, and physical and digital experiences. Mission’s client list includes Amazon, LVMH, Microsoft, Unilever, Tiffany & Co., Sony, Allergan, J.Crew, Victoria’s Secret, InterContinental Hotels Group, UNICEF, Chelsea Football Club, and DS Virgin Racing.  For more information, visit www.thisismission.com

5

Categories: Finance, M&A


You Might Also Like
Read Full PostRead - Eye Icon
Investcorp Expands Real Estate Portfolio with Acquisition of Four Residential Properties
Finance
25/03/2015Investcorp Expands Real Estate Portfolio with Acquisition of Four Residential Properties

Investcorp, a leading provider and manager of alternative investment products, today announced that its U.S.-based real estate arm, through separate transactions, has acquired a portfolio of residential properties in the metropolitan areas of Washington, D.C.,

Read Full PostRead - Eye Icon
SeedTribe relaunches as ‘impact hub’ – powering profit-with-purpose driven businesses
Innovation
03/12/2019SeedTribe relaunches as ‘impact hub’ – powering profit-with-purpose driven businesses

Ethical investment platform SeedTribe has relaunched as a new UK-focused impact hub. The platform will connect startups with individuals, corporates and governments interested in helping profit-with-purpose businesses. SeedTribe’s new focus will be supportin

Read Full PostRead - Eye Icon
Innovation Isn’t Just Tech—It’s Thinking Differently
Innovation
08/04/2025Innovation Isn’t Just Tech—It’s Thinking Differently

When people say "innovation," most minds jump to technology—apps, AI, algorithms, and maybe something about blockchain.

Read Full PostRead - Eye Icon
Leveraging AI for Fraud Detection and Risk Assessment in the FinTech
News
22/01/2024Leveraging AI for Fraud Detection and Risk Assessment in the FinTech

While ChatGPT become lazy recently, denying to perform basic tasks, and making excuses on why it shouldn’t do, what was required, it is still hard to deny that machine learning models can bring many advantages to any technological solution, and FinTech i

Read Full PostRead - Eye Icon
How the Internet has Transformed Customer Service
Corporate Social Responsibility
24/02/2023How the Internet has Transformed Customer Service

The internet, in the past two decades, has transformed many aspects of life over the years, and some would even say practically all aspects. One area that has been forever changed is customer service as companies are now able to utilize the internet to provide

Read Full PostRead - Eye Icon
How to Effectively Scale Your Business With Guest Blogging
News
04/02/2022How to Effectively Scale Your Business With Guest Blogging

Capturing your audience’s attention in this volatile and competitive market isn’t easy. People are constantly bombarded with online content, and to stand out, your content marketing strategy needs to be on point. A blog is a great way to get customers to p

Read Full PostRead - Eye Icon
The International Pillar for Geo-Information
News
08/08/2023The International Pillar for Geo-Information

Through specialising in geo-information services, GEO-MIK has redefined what it means to portray an unrelenting sense of brilliance. Its

Read Full PostRead - Eye Icon
TelOne Signs Contract Extension with Avanti Communications
Strategy
23/04/2015TelOne Signs Contract Extension with Avanti Communications

Avanti Communications announced that TelOne, the Zimbabwean national telco, has signed an immediate extension to its major connectivity contract.

Read Full PostRead - Eye Icon
5 In-Demand Degrees That Can Boost Your Career
News
12/04/20245 In-Demand Degrees That Can Boost Your Career

Image source In an era marked by rapid technological advancements and shifting economic landscapes, career advancement often hinges on one’s ability to adapt and grow in alignment with emerging trends. Identifying and pursuing in-demand degrees can serve



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow