© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities
Posted 14th March 2016

App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities

Today App Annie, the most trusted app data and insights platform, announced that it has acquired app marketing data company AppScotch to expand its technology capabilities.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities
Image

Today App Annie, the most trusted app data and insights platform, announced that it has acquired app marketing data company AppScotch to expand its technology capabilities.

With San Francisco-headquartered AppScotch, this marks App Annie’s third acquisition in two years following the acquisition of Dutch firm Distimo in 2014 and the Canadian firm Mobidia in 2015. Following a recent funding round, this news strengthens App Annie’s position as the most trusted provider of app data and insights in today’s evolving app economy.

“Apps are changing the world, creating amazing opportunities for individuals and for businesses of all sizes. We help companies seize these opportunities. We are always looking for technologies and talent that enhance our products and mission,” commented Bertrand Schmitt, CEO & co-founder at App Annie. “The AppScotch team shares our passion for apps and has developed some exciting complementary technology. App Annie is developing its next wave of innovative products that clients will find invaluable in planning their app development and marketing strategies and this acquisition supports this development.”

App Annie delivers market data products tracking revenues, downloads, advertising, user metrics and consumer engagement for all leading apps. The next major release in App Annie’s Intelligence product suite will focus on adding new app advertising metrics to aid marketers in assessing and optimizing their marketing and creative strategies. App Annie continues its quest to bring more actionable data and transparency to companies to run better app businesses. Read more about the news at App Annie.

Categories: M&A


You Might Also Like
Read Full PostRead - Eye Icon
Ways to Save Legal Expenses Using Outside Counsel
Legal
15/06/2022Ways to Save Legal Expenses Using Outside Counsel

When you have outside counsel it means you are taking services for which you pay only when you use them. When you engage outside counsel, your goal is likely to be how to manage legal expense control. If you have in-house counsel, you will pay whether you use

Read Full PostRead - Eye Icon
Bond yields and dollar weakness
Finance
03/02/2018Bond yields and dollar weakness

Bond yields and dollar weakness

Read Full PostRead - Eye Icon
Accessibility in Artificial Intelligence
Innovation
08/08/2022Accessibility in Artificial Intelligence

Founded by exemplary microcomputer specialist and businessman Mauricio Frizzarin, Qyon has made a name for itself as the ‘Most Innovative AI Software Company’ for 2022 in Brazil.

Read Full PostRead - Eye Icon
A Guide to Real Estate Investment Financing In Calgary’s Housing Market
News
04/09/2023A Guide to Real Estate Investment Financing In Calgary’s Housing Market

Dipping your toes into the Calgary housing market can be a profitable venture for both experienced investors and those just starting out. However, obtaining the right financing to turn your investment dreams into reality is crucial. In this article, we’l

Read Full PostRead - Eye Icon
Tesco Mobile Reveals New Brand Identity
Strategy
07/09/2020Tesco Mobile Reveals New Brand Identity

Tesco Mobile has revealed today a brand redesign to revitalise the brand expression and to align it more closely with the wider Tesco family. The UK mobile network’s new brand look and feel includes a refreshed logo and the use of bold brand colours and ener

Read Full PostRead - Eye Icon
New Ofcom Report a Threat to BT
Finance
20/07/2015New Ofcom Report a Threat to BT

The results of the first phase of Ofcom’s Strategic Review of Digital Communications poses threat to the telecommunication firm, with concerns over BT’s market share and speed of repairs and line installations.

Read Full PostRead - Eye Icon
G. Elias & Co, a Pre-eminent Business law Firm
Legal
01/04/2016G. Elias & Co, a Pre-eminent Business law Firm

G. Elias & Co. is a pre-eminent business law firm with a reputation for carrying out critical, innovative and complex work to the highest standards.

Read Full PostRead - Eye Icon
Balancing the Books
Legal
04/01/2017Balancing the Books

Professional Accounting and Taxation Limited is a professional accounting firm established in Hong Kong since 1982. We have a great team of good experienced and specialised associates with expertise in accounting, taxation and legal knowledge. Our client base

Read Full PostRead - Eye Icon
Scaling Up for a Sustainable and Innovative Economy
News
13/01/2025Scaling Up for a Sustainable and Innovative Economy

Scale-ups, a high-growth subset of small and medium-sized enterprises (SMEs), are economic powerhouses that wield significant influence far beyond their relatively small number.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow