© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Tesco Mobile Reveals New Brand Identity
Posted 7th September 2020

Tesco Mobile Reveals New Brand Identity

Tesco Mobile has revealed today a brand redesign to revitalise the brand expression and to align it more closely with the wider Tesco family. The UK mobile network’s new brand look and feel includes a refreshed logo and the use of bold brand colours and energetic visuals which aim to bring the best of Tesco to Mobile.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Tesco Mobile Reveals New Brand Identity
tesco mobile

Tesco Mobile has revealed today a brand redesign to revitalise the brand expression and to align it more closely with the wider Tesco family. The UK mobile network’s new brand look and feel includes a refreshed logo and the use of bold brand colours and energetic visuals which aim to bring the best of Tesco to Mobile.

Tesco Mobile, the UK’s mobile network with the most satisfied customers, according to Ofcom, is taking the brand to the next level. The redesign brings the brand expression more explicitly in line with the Tesco family while reflecting Tesco Mobile’s positioning within the telecommunications market – with a focus on communicating and reinforcing Tesco Mobile’s values of Quality, Expert and Helpful within the industry and with its more than 5 million customers.

While continuing to retain the distinctive look and feel of the Tesco Mobile brand, the new brand expression features the familiar pulse icon – which has been given a makeover. Flipping its orientation to signal connectivity, the three dots from the pulse form the heart of how the new brand is expressed across different touchpoints. New bold and instantly recognisable colourways align more closely with the Tesco Brand portfolio.

Rachel Swift, recently appointed Tesco Mobile CMO, said: “From research we know the changes we’ve made have had a positive impact on how our brand is perceived, with more people than ever saying our new look and feels signposts quality and expertise. We’re proud to share our brand redesign, which takes us on to the next chapter of the Tesco Mobile story. Our new identity embodies our values and visually reinforces our position as part of the Tesco family.” For more information on the

Tesco Mobile brand please visit www.tescomobile.com/.

Categories: Strategy


You Might Also Like
Read Full PostRead - Eye Icon
Harnessing the Power of Lanyards for Workplace Unity and Collaborative Success
News
31/07/2023Harnessing the Power of Lanyards for Workplace Unity and Collaborative Success

Workplaces can quickly go downhill if staff members aren’t working well together. Business owners can spend a fortune trying to foster a sense of unity and collaborative success in the workplace – but there may be a more affordable solution. Lanyar

Read Full PostRead - Eye Icon
Safety Made Simple
News
22/03/2023Safety Made Simple

Detecting a range of dangerous gases in the atmosphere, gas detectors are an essential part of safety equipment and are a requirement to meet CO2 storing compliance codes.

Read Full PostRead - Eye Icon
Nokia Acquire Alcatel-Lucent
Finance
15/04/2015Nokia Acquire Alcatel-Lucent

Nokia and Alcatel-Lucent announce today their intention to combine to create an innovation leader in next generation technology and services for an IP connected world.

Read Full PostRead - Eye Icon
Corporate Social Responsibility: Accountability Measures Against Traffic Incidents
Corporate Social Responsibility
26/07/2024Corporate Social Responsibility: Accountability Measures Against Traffic Incidents

Corporate Social Responsibility (CSR) involves businesses taking responsibility for their impact on society. It encompasses environmental efforts, ethical practices, philanthropy, and economic growth to ensure a positive contribution to the community.

Read Full PostRead - Eye Icon
AIMCo Announces Acquisition of HSBC Bank
M&A
28/02/2017AIMCo Announces Acquisition of HSBC Bank

Alberta Investment Management Corporation, on behalf of certain of its clients, is pleased to announce the successful acquisition of HSBC Bank Place and Enbridge Place, located in Edmonton, Alberta. The transaction closed on February 27, 2017.

Read Full PostRead - Eye Icon
The 2017 Onshore Excellence Awards Press Release
Strategy
26/04/2017The 2017 Onshore Excellence Awards Press Release

The 2017 Onshore Excellence Awards Press Release

Read Full PostRead - Eye Icon
What to Look for When You Are Switching to a New Credit Card
Finance
05/12/2022What to Look for When You Are Switching to a New Credit Card

According to a May 2021 Federal Reserve report, as many as 83% of Americans have at least one credit card, leaving approximately 17% that currently don’t have a line of credit. But it’s becoming more complicated to live without a credit card, given how oft

Read Full PostRead - Eye Icon
Financial Data Breaches: ICO Reports 8,000 Percent Rise
Finance
07/05/2024Financial Data Breaches: ICO Reports 8,000 Percent Rise

According to the Information Commissioner’s Office (ICO), there was an 8,000 percent increase in the number of people affected by financial data breaches in central government between 2019 and 2023.

Read Full PostRead - Eye Icon
The Power of Branding: How to Establish Your Health Business in a Competitive Market
News
28/06/2024The Power of Branding: How to Establish Your Health Business in a Competitive Market

The Power of Branding: How to Establish Your Health Business in a Competitive Market Imagine your health business as that guiding light in a crowded marketplace, showing the way to those who need revitalization and wellness. Your brand stands out among other c



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow