Has your business become a financial liability instead of an asset? As more than half of all small businesses fail within the first five years, you can imagine that many people have likely found themselves in this situation. They invested a lot of time, money, and energy into a business venture but can’t seem to make more than a couple of sales. Consequently, their debt increases to the point that they can’t sustain their businesses (or a basic living). 

Luckily, this doesn’t have to be the outcome. Many entrepreneurs have struggled with generating profits but found effective ways to turn things around. The first step is evaluating why your business isn’t making money. Below are some of the most common reasons. 


Turning a profit boils down to earning more than you spend. You must generate enough sales to cover your overhead costs and associated expenses, and your profits are what’s left. Ultimately, your earning potential decreases when costs increase. That’s why financial management practices like budgeting are essential for businesses. 

A budget enables you to see how much you’re making compared to your expenses. When you create and manage a budget, you can evaluate spending habits and make the necessary changes. Whether you streamline processes, comparison shop for better prices, conserve resources, or reduce or eliminate a spending category, it increases your earnings. 

Inefficient Marketing

How do you expect to generate a profit if no one knows your business exists? While having a company website and social media account is essential, they’re not the only measures you must take to market your business. Building brand awareness, cultivating positive customer relationships, attracting new customers, and boosting sales, come down to effective marketing. 

Entrepreneurs must learn how to use multiple marketing strategies to turn profits. Combining digital and traditional marketing concepts is recommended for online and brick-and-mortar establishments. For instance, placing an ad on bus stop furniture with your social media profiles establishes your brand locally while increasing your digital presence. 

Unwillingness To Evolve

As the landscape of business and the needs of consumers continues to change, entrepreneurs must evolve to remain successful. Unfortunately, some entrepreneurs overlook this concept and become stagnate. Because they no longer meet the needs of their target audience, their earnings potential suffers. 

Change is constant. If your small business is going to survive, you must continually look for ways to enhance your brand, products, services, and customer experiences. Whether that means upgrading your technology, hiring additional staff, consulting experts, integrating new concepts and trends, learning new skills, or improving the quality of your products or services, it must be done to continue making money. 

Overlooking Customer Experience

No business can make money without customers. Be that as it may, some entrepreneurs fail to see the importance of customer experience. They may have an excellent product or service, but if they fail to satisfy the customer, they cannot make sales. Small business owners are encouraged to put themselves in their customers’ shoes. 

Analyze every aspect of your business from the point of contact until the completion of the sale. Was your website easy to find and use? Are your products or services priced competitively? Were you able to find what you wanted without complication? Did anyone offer assistance? Did the representative do their best to help if you had an inquiry or concern? 

As you go through each phase and develop answers to these questions, decide what changes are necessary to improve. Once you start making these improvements, you’ll see that customer satisfaction increases, raising your earnings potential. 
Starting a business can be a significant asset. However, if your expenses exceed your profits or you’re not generating enough to sustain your business and lifestyle, perhaps you’re guilty of one of these mistakes. While these factors commonly lead to the demise of many companies each year, it doesn’t have to be your fate. Once you’ve identified the core issues, use the above advice to make practical changes. Although it make take some time, eventually, you should start to see an improvement in your bottom line.