For millions of Australians, financial security seems further away than ever. As banks across the country post record profits, all whilst being seemingly unaware of the financial situations of everyday people, their attitudes remain poor and their lack of personal service disrespectful. Providing a welcome alternative is Infinity Group Australia Pty Ltd, which has been recognised here as the Leading Debt Reduction & Money Management Company 2025 – Australia. Following this win, the driving force behind Infinity Group, Graeme Holm, sat down with us for more.
“We’re not your average financial company.”
Graeme Holm – also known as the ‘Money Mentor’ – is a multi-award-winning financial educator and motivational speaker, as well as the author of acclaimed books including ‘The Money Mentor: How to Pay Off Your Mortgage in as Little as 7 Years Without Becoming a Hermit’. Graeme is also a co-founder and co-director of Infinity Group, having started the business alongside his wife from her grandparents’ Port Macquarie home.
A self-described ‘housing-commission kid’, Graeme was born in Wollongong and raised by a single mother and his grandparents. This humble background means Graeme knows exactly what life and managing money is about for the countless working-class families across Australia. It is this knowledge, and a passion to share all he has learnt with as many people as possible, that fuelled Graeme’s decision to pursue a career in finance.
Working for Australia’s oldest and one of its four biggest banks for more than a decade, Graeme held a number of management positions and excelled across all of them. However, these roles left Graeme unfulfilled, and he felt that he could be doing more to help the ‘little man’, rather than working tirelessly to line the pockets of a billion-dollar organisation. This dream started to pick up speed when he met Bec, his future wife, in 2012.
It was clear early on in their relationship that Graeme and Bec shared a passion for finance and business. Putting their heads together to form Infinity Group, they grew the business from nothing to more than 250 clients in less than a year, opening up an office in Bella Vista, Sydney, shortly thereafter. The company continued to gather steam and quickly became a lifeline for thousands seeking to manage their finances and live debt free.
Infinity Group specialises in helping the Australian people to accelerate their mortgage payments, meaning they can pay the mortgage off quicker and remove the cloud of debt hanging over their heads. Graeme, Bec, and the team do this primarily by teaching financial literacy, believing this to be the key to achieving financial freedom. The comprehensive and ongoing financial education delivered by the company presents itself in a number of ways – most notably through its highly popular live events.
These live events – Graeme’s Money Mentor MasterClasses – offer individuals the chance to both grow their financial knowledge and to make well-informed decisions concerning their own financial futures. Graeme has a unique ability to have packed audiences in national event venues hang off his every word in these sessions, and attendees also get to meet the rest of the team here and engage with the wider Infinity family.
As the Money Mentor, Graeme also hosts the Money Mentor Podcast, where he – alongside Bec and Dr Andrew Wilson – welcomes many special guests to chat about all things finance. Available wherever people get their podcasts (including free on YouTube), the balance of insight and humour these conversations provide makes then an exciting and useful listen for anyone looking to improve their financial standing.
Outside of the Money Mentor Podcast, Graeme’s commitment to providing financial information that is both current and genuinely helpful for free across all social media platforms sees him connect with people on the likes of Facebook, Instagram, TikTok, and LinkedIn, where he shares a steady stream of helpful hints and tricks.
Graeme explained how, through provisions such as these: “We challenge the offerings of traditional financial services, providing education, accountability, and strategies that empower our clients to pay off their debts faster and create long-lasting financial freedom.” He continued: “We don’t give advice; we educate our clients and guide them to make informed decisions that will enable them to build wealth and secure financial freedom for their families.”
In this way, Infinity Group changing its lives for the better, but this is just the beginning. See, not only do these experts help with their clients’ finances, but they also welcome them into a community where life changes are not just valued, they are encouraged. Reducing debt on such a massive scale – many clients cut a 30-year mortgage down to under 10 years – is fantastic for promoting improved mental health and fostering a positive mindset. In today’s world, we all know how important and desirable this is.
This only scratches the surface of the value Infinity Group adds for its clients, as the continuous coaching it delivers sees them supported across every stage of their personal journeys, with strategies built that work just for them. These services form the basis of Infinity Group’s financial coaching programme – the amalgamation of everything that sets it apart in this space.
“Our financial coaching programme is what makes us different. We don’t sell, we empower and guide our clients to find the best ways to take control and make decisions that work for them, enabling them to reach their goals.”
Infinity Group’s financial programme spans the likes of tailored budgeting, proven debt-reduction strategies, and accountability checks-in, with these going beyond teaching clients about managing their finances and giving them the confidence, control, and mindset they need to open the doors that were previously inaccessible to them. These may lead to avenues such as investing and automated wealth building.
The best part is that many of these clients even go on to build generational wealth, inspiring the future generations of their families to adopt healthy financial habits and lifestyle choices. In this way, Infinity Group is freeing people from the pitfalls of spiralling debt by getting them ‘financially fit’, holding their hands but still holding them accountable.
Now into its 13th year, Infinity Group has recently made some welcome challenges to the processes behind its financial coaching, streamlining the client experience and making it even more straightforward for its clients to achieve their financial aims. A big part of this is the company’s recently upgraded client portal, which is today central to its service delivery. Graeme told us: “It provides clients with a live dashboard of their loan balances, budgeting goals, and financial progress.”
Recent tweaks to the portal have resulted in much higher engagement across the board – a 60% increase in monthly logins – as well as the ability to generate valuable behaviour and financial performance data that both informs product development and identifies upselling opportunities. “This is particularly useful as we have the broadest financial services offering of any brokerage in Australia”, Graeme stated, “including offering credit advice, financial planning, and real estate services, as well as managing $5 billion in assets.”
Additionally, projects such as automating its monthly results reports have helped clients to stay on track in between the formal checks-in they have with the team, with this automation saving around 250 hours every month and reducing manual errors. Staff can now also see the same information as the client in real time, leading to the proactive and personalised support they are given being done monthly not quarterly.
Providing us with some examples of these features in action – as well as the impact they have had – Graeme shared with us some recent success stories from the wealth of clients Infinity Group has supported over the years, with these particular case studies underpinning the effectiveness of Infinity Group’s aforementioned portal.
“A family of six joined us, spending an average of $900-$1,000 on everyday expenses like groceries, fuel, and dining out”, began Graeme. “Before using the portal, the family rarely tracked expenses. But with its help, they began monitoring their habits more closely. Every week they would check their dashboard, plan ahead, and often contribute extra to their home loan. Within three months, they had reduced their weekly spending to $850. Within another three months, they brought it down to $750 and have sustained that budget.”
Doubling down on this, Graeme continued: “Another family had $450,000 in debt, including a $190,000 mortgage on their home, $74,000 in credit card debt, and no budget when they joined the Infinity family.” In addition, their business didn’t pay wages, super, or taxes. We assisted them with a full budget setup in our upgraded portal, restructured their business finances, and have created a path for them to become debt-free in four years.”
“We are leading the way in advocating for education and accountability at a time when others are focused on transactions.”
The services provided by Infinity Group are today more important than ever, with rapid changes across Australia’s financial landscape (rising interest rates, evolving lending regulation, and increasing demand for transparency to name just a few) leading to the company’s unique brand of financial education becoming highly sought out.
Embracing the dynamic financial environment it is at the heart of is something Infinity Group has always been quick to do, seen more recently through its initiatives regarding investing in digital tools (like the portal), refining its ongoing financial coaching and education methods, and even increasing its staff numbers and locations to help offer certainty in some of the most uncertain times.
Looking at these development plans in the longer term, Graeme explained: “Our vision is to help more everyday Australians by expanding our financial literacy programmes to include a new digital coaching platform which will give clients unlimited access to the tools designed to help them break free from debt and understand how to take back control of their finances.” Alongside this, plans are in place for the company to expand its famed events, bringing more clients face to face with experts who act as catalysts for financial freedom.
Infinity Group is also keen on branching out its community initiatives, supporting families at a grassroots level through everything from a Jeep giveaway for its clients to partaking in the annual K-Mart Wishing Tree Toy Drive. Beyond this, building its own community remains paramount, and Graeme told us how the company will be hosting more events throughout the country, bringing clients and staff together to share mutual success and continue to build the relationships that will both support them and guide their financial futures.
This has been a lot of information to unpack, but the overarching message is that, thanks to Graeme and co., Infinity Group is today’s Australia’s national voice for financial literacy, with everything from its events and podcasts to its client portal and community initiatives solidifying it as a welcome breath of fresh air in an industry that has for too long failed to empower ordinary, working people across Australia.
As the Leading Debt Reduction & Money Management Company 2025 – Australia, Infinity Group Australia Pty Ltd is continuing to have a positive impact on the lives of Australian citizens, leveraging its proven, realistic, results-driven method to see that a debt-free future is not out of reach for anyone. All it takes is the tools do it, and more information about how to access rhwaw can be found at the web address listed below.
Contact Details
Contact: Graeme Holm
Company: Infinity Group Australia Pty Ltd
Web Address: https://infinity.com.au/
