Founded in 1995, Precision is a data and technology driven solutions company that provides end-to-end marketing and creative services to pharmaceutical companies. Precision offers clients streamlined solutions that promote, market, and sell their products directly to customers. With over 50 years of consumer and prescription healthcare knowledge, the business utilises healthcare professional (HCP) data to reach the right audience at the right time. Precision and its brand-to-consumer approach have received a Global Excellence Award for Healthcare Marketing Agency of the Year.
At Precision, the business aims to deliver a comprehensive experience to customers, consumers, and patients with its data and technology driven model. In 1995, the company was focused on forming direct links between brand owners and manufacturers. Through its longstanding relationships with reputable data providers, Precision offers insight into clients’ customer bases to create the perfect campaign that advertises a brand and reaches their ideal audience. The business has become an online provider of geodemographic data on consumers and businesses. Its digital team utilises this data to find new ways to connect with customers and provide direct, sales, and marketing solutions for national and local campaigns.
Precision connects brand owners with healthcare professionals and provides training on a brands’ medicines throughout their lifecycle. However, the way that consumers are accessing medicine is rapidly changing with pharmaceutical products now available online. Brands are striving to make healthcare education more accessible by investing in their online presence. Precision helps businesses create a brand-to-consumer online pharmacy to market and sell their products directly to consumers. Its healthcare and ecommerce solutions have been created to raise brand awareness and make it easy for customers to purchase products directly from the brand’s website.
Ecommerce solutions are end-to-end, meaning the team handles every stage from strategy and acquisition to storage and distribution. The Precision Group is comprised of many talented individuals with expertise in data, technology, healthcare, logistics, marketing, and much more. Precision provides warehousing, dispatch, customer support, social media management, and advises brands on how to optimise their Amazon and Google storefronts. Websites are designed to quickly load pages, have fewer clicks between ‘buy now’ and checkout, and use popular payment gateways.
With Precision, consumers can receive orders from anywhere in the world and its staff offers highly responsive customer support through a range of channels. The business currently stores food supplements, herbal remedies, medical devices, general sales listing medicines, and pharmacy medicines in its MHRA-approved warehouse. Precision meets clients’ individual needs to create a seamless supply chain. Warehouses can hold stock on consignment and release it when sold, or they can purchase products wholesale and sell them as a fully licenced GPhC pharmacy. The warehouse team pick, pack, and despatch orders daily, offering competitive pricing and same day delivery. With its comprehensive services, Precision helps clients cut out complicated logistics and provides a simplified solution to marketing and sales.
Precision also offers marketing services that use data to reach precise demographics in specific locations. The team manages everything inhouse from the design process to delivering marketing directly to customers. The company’s data-driven services are designed to reach the right people at the right time with the perfect message to make an impact. Precision has over 27 million household consumer records and 5.6 million segmented businesses to help clients acquire customers and increase retention.
For over 25 years, Precision has sustainably delivered direct mail, smart insertion, mailing, and response handling services. From its carbon-neutral print and mailing house in Bury St. Edmunds, the direct mail services team helps clients through every stage of their direct marketing campaign journey. With its intelligent and streamlined technologies, Precision helps brands engage and reengage customers with physical correspondence. The business has invested in a green energy infrastructure to ensure that the power used to run its machines, lights, and heating is sustainably generated. Precision has revolutionised how it delivers print and direct mail with water-based inks and product innovations such as potato and starch film wrap.
The Precision Connects platform is a fully automated online direct marketing platform that offers a fast and cost-effective way to fulfil orders. Clients can supply their own data securely through the platform or use data sourced from Precision’s trusted partners to reach their audiences. Connects utilises an advanced, universal graphics engine that can deliver brand protected templates to an automated workflow system. Graphics can create anything from print ready files to social media banners, which can be sent to any printer in the world within minutes. Precision is dedicated to providing the highest quality of service and ensuring a quick turnaround on campaigns.
Profiling the population around a client’s location helps Precision determine how to best promote their products. The team profiles existing customers to discover their interests and socio-economic status. Precision Connects matches the client’s data with others within the database that are near their location to create a list of prospective customers. Customer profiling helps the company create a cutting-edge campaign design and effective strategy that stands out amongst competitors. Through personalisation and localisation, Precision can increase the impact and relevance of the campaign to optimise customer engagement.
Precision offers comprehensive services that work in tandem to form a full-funnel strategy. The company uses a data-driven approach to identify target audiences and create effective marketing campaigns that are relevant to both new and existing customers. Its end-to-end solutions help pharmaceutical companies promote, market, and sell products directly to consumers. In the rapidly evolving pharmaceutical industry, Precision is dedicated to remaining agile and up to date on the latest trends in order to continue providing its high quality direct-to-consumer solution. Precision has received a Global Excellence Award for Healthcare Marketing Agency of the Year.
For business enquiries, contact Jess Walmsley from Precision on their website – https://precision.co.uk/
