© Copyright Acquisition International 2024 - All Rights Reserved.

Article Image - Is Call Tracking Your Marketing Saviour?
Posted 9th January 2023

Is Call Tracking Your Marketing Saviour?

If you’re looking to revitalise your company’s marketing and boost your business success, there’s one tool that’s perfect for the job — call tracking software.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Is Call Tracking Your Marketing Saviour?

If you’re looking to revitalise your company’s marketing and boost your business success, there’s one tool that’s perfect for the job — call tracking software.

Read on to find out what call tracking is and how it can rescue your marketing in a variety of ways.

For more information on where to find the best software for you, visit https://www.mediahawk.co.uk/features/call-tracking/.

What is call tracking software?

Call tracking is a unique analytics tool that enables you to track all your incoming and outgoing customer calls. It also provides crucial data surrounding your marketing performance, giving you the means to analyse and adjust your activities where necessary.

You’ll receive essential data on each of your customer calls, including things such as:

  • Ring duration
  • Caller phone numbers
  • Call abandonment rate
  • Caller area code

You’ll also have access to a variety of important metrics to help you analyse your marketing. Some of these include:

Calls from your pay per click (PPC) activity – This will reveal all the calls you receive from customers who funnel through your pay-per-click ads.

Marketing activities that deliver inbound enquiries – This will show which of your activities are driving customers to enquire about your product or service.

Website visits from each marketing source – Using dynamic phone numbers, the software will show you which marketing sources led customers to visit your website

Relevant keywords mentioned in calls – You’ll be able to establish a range of important keywords which are important to your business, and see when they’re mentioned in customer calls.

You can also receive a range of detailed insights and reports on customer engagement, which you can then use to create customer journey maps.

This will show you every marketing touchpoint visited by each customer as they interact with your business, showing you a complete overview of where they journeyed to before, during, and after they called.

You’ll also see the journeys of customers who didn’t call, for a more in-depth picture of your customer engagement.

How can call tracking rescue your marketing?

There are many different ways you can use call tracking to revamp your marketing. This includes, but is not limited to:

Full visibility on marketing performance

One of the key benefits of call tracking is that it gives you total visibility on your marketing performance, which is important for boosting your leads and sales.

To make the most impactful changes to your marketing, you need to first have the clearest overview of how it’s performing, and how every customer is interacting with your marketing activity.

These insights and reports will help you track the journeys of each customer, covering every area of your marketing – from each activity, to different campaigns and channels.

Enhanced marketing activities

You can also use the software to enhance your marketing activities. With a clear insight into your marketing performance, you’ll know which areas are delivering the highest number of leads and sales.

For instance, you might discover that your social media ads are producing the most leads and sales, such as inbound enquiries from phone calls you receive.

As a result, you can direct more of your marketing efforts towards social media ads – or content similar to it – since this is evidently the strongest type of activity for your business.

This way, you can increase the number of leads and sales being generated across your marketing, and only invest in strategies which are proven to be successful.

Now you know how call tracking can save your marketing, make sure you find the best software for your business and implement it now.

Categories: Innovation, News


You Might Also Like
Read Full PostRead - Eye Icon
A Guide to the Types of Collateral
Finance
30/06/2021A Guide to the Types of Collateral

If you are applying for finance such as a Lombard loan, you might have to put forward some form of collateral as a guarantee. What works best as collateral? Let’s take a look at some of the options that you could decide to use.

Read Full PostRead - Eye Icon
Abbott to Sell Portion of Vascular Closure and Electrophysiology
Finance
19/10/2016Abbott to Sell Portion of Vascular Closure and Electrophysiology

Abbott and St. Jude Medical, Inc. announced today an agreement in principle to sell certain products to Terumo Corporation.

Read Full PostRead - Eye Icon
ARQIS advises Oerlikon on the acquisition of AC-Automation
Legal
25/04/2018ARQIS advises Oerlikon on the acquisition of AC-Automation

ARQIS has advised Oerlikon on the acquisition of German-based AC-Automation GmbH & Co. KG.

Read Full PostRead - Eye Icon
Do it yourself: How self-service checkouts are saving companies cash
Innovation
01/02/2019Do it yourself: How self-service checkouts are saving companies cash

Advancements in technology have had an effect on the way we do our shopping on the high street, as we constantly look to find ways of making the experience as smooth as possible. With no sign of developments slowing down in the world of retail — we investiga

Read Full PostRead - Eye Icon
People, Not Packages
Leadership
03/01/2018People, Not Packages

ICON Relocation have one of the most experienced management teams in the industry, with over 100 years of management experience in the relocation sector.

Read Full PostRead - Eye Icon
How to Choose the Right Vessel for Your Business Needs
News
23/11/2023How to Choose the Right Vessel for Your Business Needs

Businesses exporting heavy-duty products or goods will have to consider the right type of cargo transportation. If goods are exported internationally, this will require consideration of the right type of vessel or ship.

Read Full PostRead - Eye Icon
2016’s Most Innovative Hedge Fund
Finance
31/07/20162016’s Most Innovative Hedge Fund

Barington Capital Group, L.P. is a New York based investment firm founded by James A. Mitarotonda. Since 2000, Barington has managed a valueoriented activist strategy through its flagship fund.

Read Full PostRead - Eye Icon
United States LED Lighting Market to Reach $5.2 Billion in 2015
Finance
13/04/2015United States LED Lighting Market to Reach $5.2 Billion in 2015

Declining LED prices coupled with supportive government initiatives driving US LED lighting market.

Read Full PostRead - Eye Icon
Most Innovative Law Firm of 2016, Scotland
Legal
04/04/2016Most Innovative Law Firm of 2016, Scotland

The Most Innovative Law Firm of 2016, Scotland is listed in the UK edition of March’s AI magazine.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow