If you’re looking to revitalise your company’s marketing and boost your business success, there’s one tool that’s perfect for the job — call tracking software.

Read on to find out what call tracking is and how it can rescue your marketing in a variety of ways.

For more information on where to find the best software for you, visit https://www.mediahawk.co.uk/features/call-tracking/.

What is call tracking software?

Call tracking is a unique analytics tool that enables you to track all your incoming and outgoing customer calls. It also provides crucial data surrounding your marketing performance, giving you the means to analyse and adjust your activities where necessary.

You’ll receive essential data on each of your customer calls, including things such as:

  • Ring duration
  • Caller phone numbers
  • Call abandonment rate
  • Caller area code

You’ll also have access to a variety of important metrics to help you analyse your marketing. Some of these include:

Calls from your pay per click (PPC) activity – This will reveal all the calls you receive from customers who funnel through your pay-per-click ads.

Marketing activities that deliver inbound enquiries – This will show which of your activities are driving customers to enquire about your product or service.

Website visits from each marketing source – Using dynamic phone numbers, the software will show you which marketing sources led customers to visit your website

Relevant keywords mentioned in calls – You’ll be able to establish a range of important keywords which are important to your business, and see when they’re mentioned in customer calls.

You can also receive a range of detailed insights and reports on customer engagement, which you can then use to create customer journey maps.

This will show you every marketing touchpoint visited by each customer as they interact with your business, showing you a complete overview of where they journeyed to before, during, and after they called.

You’ll also see the journeys of customers who didn’t call, for a more in-depth picture of your customer engagement.

How can call tracking rescue your marketing?

There are many different ways you can use call tracking to revamp your marketing. This includes, but is not limited to:

Full visibility on marketing performance

One of the key benefits of call tracking is that it gives you total visibility on your marketing performance, which is important for boosting your leads and sales.

To make the most impactful changes to your marketing, you need to first have the clearest overview of how it’s performing, and how every customer is interacting with your marketing activity.

These insights and reports will help you track the journeys of each customer, covering every area of your marketing – from each activity, to different campaigns and channels.

Enhanced marketing activities

You can also use the software to enhance your marketing activities. With a clear insight into your marketing performance, you’ll know which areas are delivering the highest number of leads and sales.

For instance, you might discover that your social media ads are producing the most leads and sales, such as inbound enquiries from phone calls you receive.

As a result, you can direct more of your marketing efforts towards social media ads – or content similar to it – since this is evidently the strongest type of activity for your business.

This way, you can increase the number of leads and sales being generated across your marketing, and only invest in strategies which are proven to be successful.

Now you know how call tracking can save your marketing, make sure you find the best software for your business and implement it now.