© Copyright Acquisition International 2024 - All Rights Reserved.

Article Image - Ease The Load: Five Ways AI Can Assist Your Startup Or Small Business
Posted 23rd April 2024

Ease The Load: Five Ways AI Can Assist Your Startup Or Small Business

Using AI in your marketing strategy doesn’t have to be overly complex, and it’s usually very accessible - with free to use tools such as Chat GPT.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Ease The Load: Five Ways AI Can Assist Your Startup Or Small Business
Multiethnic business people working together in the office

Amid reports of a fifth of small business owners battling depression, Christoph C. Cemper, an AI expert on behalf of AIPRM, provides his insight on how artificial intelligence can easily act as a crucial tool for entrepreneurs, easing the burden on small business owners, in honour of Stress Awareness Month.


Marketing is a crucial element for any startup or small business, not just for building brand awareness, credibility and trust, but also for positive customer retention and long term-growth.

Using AI in your marketing strategy doesn’t have to be overly complex, and it’s usually very accessible – with free to use tools such as Chat GPT. With over three in five (61%) of marketers now using AI to save time and resources, it’s clear to see how AI can work as a trusty sidekick to assist your natural workflow of content creation, analysing performance and predicting improvements for better engagement. 

In fact, a global study by Statista reported that 47% of marketers trust the use of AI for generating target ads, 42% use the tool for personalising content, 33% for optimising subject email lines and 32% for conducting live chat sessions with customers.

Understand consumer behaviour

If you’re just starting out your business, you’ll want to understand your consumer pretty quickly. You can even use AI to develop a personalised customer avatar to target potential customers through AI-based ad tools, such as social media or Google Ads. 

Although AI can assist with data-driven approaches, there still needs to be oversight from human beings, and the people maintaining these datasets have to be diverse so that the data sets are also diverse enough to reach a wider audience whilst still targeting your ideal customer.

Competitor analysis

AI can assist in analysing not only your own customer behaviour, but competitor trends, which can be used to adapt your own strategies accordingly. You can use AI to gain large amounts of data at the drop of a hat, and use this as a benchmark for your own strategies, and analyse how you measure against the competition.

To do this is actually relatively easy. You can use quick analytic tools such as Hootsuite or Brandwatch to generate reports on your competitors’ social media, engagement and growth, as well as their websites and any industry news sites to identify emerging patterns and trends. This can help you identify any gaps in the market, and leverage any customer feedback and satisfaction.

Product development

If you have a startup or small business, you also have a product it revolves around. Using AI for improving product design, development processes, prototyping and testing lands you with a good chance of a product that’s likely to perform.

You can leverage AI from day one by using market intelligence tools to analyse how similar products are performing on the market, and use this to one up your competitors. Easy to use, free tools such as Figma can also assist prototyping, which instantly converts concepts into visual product prototypes.


Reports show that small businesses and startups are THREE TIMES more likely to be targeted by cyber crime than larger companies, with threats including phishing,  malware attacks, social engineering, data theft, and insider threats. 60% of SMEs that suffer cyber attacks also go out of business within six months.

Despite this,security within startups and small businesses are often overlooked. Recent reports found that 51% of small businesses don’t utilise any IT security measures – with 36% of small businesses having no concern whatsoever about cyberattacks.

So how can AI help? AI can analyse vast amounts of data in real time to identify any suspicious patterns or anomalies associated with cyber security threats, and block any attempts to cause harm. AI can also scan your systems for any vulnerabilities and manage this accordingly. You can even utilise AI platforms for training up employees on best practices, and reducing human error that can lead to vulnerabilities in security.

Categories: Innovation, News

You Might Also Like
Read Full PostRead - Eye Icon
IP Awards FAQs
26/02/2015IP Awards FAQs

IP Awards 2015 FAQs

Read Full PostRead - Eye Icon
How To Build A Business Continuity Plan In 5 Steps
09/11/2022How To Build A Business Continuity Plan In 5 Steps

A BCP will help ensure the operations continue, your staff is secure, and business assets are safe. Remember, you never know when such calamities will happen. Adequate planning can help you avoid losing revenue, customers shifting to your competitors, and incu

Read Full PostRead - Eye Icon
A Trademark  of Success
29/09/2016A Trademark of Success

Based in New York, Frommer Lawrence & Haug LLP is a full-service Intellectual Property law firm.

Read Full PostRead - Eye Icon
The Global Tax [r]Evolution
14/10/2015The Global Tax [r]Evolution

One of the consequences of operating in an increasingly globalised and digitalised world, is that borders blur and taxing rights between countries become a hotly contested topic.

Read Full PostRead - Eye Icon
Providing the Best to Clients
10/01/2018Providing the Best to Clients

OMC Abogados & Consultores (OMC Abogados) is a firm that provides legal assistance to companies in the private and public sector.

Read Full PostRead - Eye Icon
Supply Chain Chaos: How Long Until They Recover?
15/06/2022Supply Chain Chaos: How Long Until They Recover?

Supply chains are struggling to recover from the damaging effects of the pandemic. Couple this with the fact that a mere 6% of brands feel they have full visibility of the supply chain, and it's easy to see why the pandemic had such a detrimental impact on sup

Read Full PostRead - Eye Icon
Can You Buy Shares Of A Company Online From The Uk?
10/10/2022Can You Buy Shares Of A Company Online From The Uk?

You've certainly daydreamed more than once about how you'll invest in a firm, retire well, and see the globe. The accomplishment of this is not a simple task, but one has to begin somewhere. To get started in the world of investing, you don't have to need a la

Read Full PostRead - Eye Icon
Xactly Right
23/07/2015Xactly Right

Cloud based solution firm Xactly announce new Strategic Services product which helps customers to optimise their sales compensation.

Read Full PostRead - Eye Icon
A Key Player in Malta’s Success Story
27/10/2017A Key Player in Malta’s Success Story

A Key Player in Malta’s Success Story

Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.