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Posted 4th November 2022

B2B eCommerce Platform: How to Choose?

eCommerce has become an essential part of doing business. No matter what kind of B2B company you have, it's critical to be able to reach out to customers online. You can do just that with a B2B eCommerce platform.  Whether you're selling products or services, having an online store will help expand your audience and grow your customer base. However, with so many eCommerce platforms, which one should you use for your company? Keep reading for a list of the best on the market today.

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B2B eCommerce Platform: How to Choose?

eCommerce has become an essential part of doing business. No matter what kind of B2B company you have, it’s critical to be able to reach out to customers online. You can do just that with a B2B eCommerce platform.  Whether you’re selling products or services, having an online store will help expand your audience and grow your customer base. However, with so many eCommerce platforms, which one should you use for your company? Keep reading for a list of the best on the market today.

Selection criteria for choosing a B2B eCommerce platform

When setting out to find the best B2B eCommerce platforms, there were a few factors you should consider:

Ease of use: The platform should be intuitive and easy to navigate. It should also have a high-quality user interface that clarifies how to start building your store.

Customer support: Customer service is critical when you’re trying to build your business on an eCommerce platform—if you’re running into problems, you must know where to go for help (and how quickly they respond.).

Integration with other systems: You’ll want access to software tools that integrate seamlessly with your new eCommerce site so that your sales channels work together seamlessly for maximum efficiency and effectiveness. Your customers shouldn’t see those cracks in the system; they need seamless experiences across all fronts, whether online or offline.

BigCommerce

If you’re looking for a platform that can handle your online and offline sales, BigCommerce is one of the best options. It has a wide range of pricing plans and features, including custom themes and integrations with popular apps like MailChimp, Shopify Payments, and Salesforce.

Further, the company’s support team is also known for providing fast responses to customer questions through its help center—often within 15 minutes—so there’s no need to wait long if you have an issue with your site.

Shopify Plus

Shopify Plus is a B2B eCommerce platform that allows you to sell products and services online. It offers many features, including a customisable storefront, order management, inventory management and fulfillment, customer management, and marketing tools.

Shopify Plus also comes with 24/7 support from industry experts who will help you set up your store or integrate it with your existing systems so you can get started as quickly as possible.

Magento

Magento is an open-source eCommerce platform used by more than 200,000 merchants worldwide. Easy to use and with a large developer community, Magento has helped many businesses grow their online presence. However, being easy to use means there are no restrictions on what you can do, which could leave your business vulnerable if you’re not careful.

While it may have been designed for B2C (business-to-consumer), Magento can also be used in B2B eCommerce, but it’s not ideal for this purpose because of its lack of functionality and poor support structure.

OroCommerce

OroCommerce is an open-source eCommerce platform built on PHP, MySQL, and JavaScript. It’s a popular choice for B2B eCommerce platforms and is used by over 1000 online stores. OroCommerce has a large community of developers behind it, so you’re guaranteed to find answers to any technical questions you have.

The architecture of OroCommerce allows you to easily customise it as needed—whether adding new features or changing the way existing ones work. This flexibility also makes it easy to add integrations with third-party software like inventory management tools or payment processors; this can help streamline your sales process and reduce costs.

WooCommerce

WooCommerce is a free and open-source eCommerce plugin for WordPress. This platform is best suited for small and medium-sized businesses and large enterprises.

WooCommerce has over 1 million active installs, making it one of the most popular eCommerce platforms in the world. If you’re looking for an easy way to build an online store on your website, WooCommerce will help you achieve that goal by providing all the functionality you need in a single package at no cost.

Adobe Commerce

Adobe Commerce is a B2B eCommerce platform that offers a wide range of features. Adobe Commerce provides a good user experience with a clean and intuitive design, making it easy for merchants unfamiliar with eCommerce platforms.

Adobe Commerce has a large customer base and is used by many large brands. The platform supports all major payment gateways, including PayPal, Stripe, and Authorize.net. It also provides inventory management tools to track your stock levels through integration with popular ERP systems like SAP Business One or Microsoft Dynamics NAV.

Unilog

Unilog is a B2B eCommerce platform used by over 1,000 businesses. It offers everything you need to build and run your business and has a wide range of features.

Unilog offers products like:

  • A content management system (CMS) for creating stunning pages on the website
  • A tool for managing orders and customers
  • A product catalogue that lets you add new items easily

Shopware

Shopware is a German-based eCommerce platform. It was launched in 2001 and has become one of Europe’s most popular eCommerce platforms. Shopware is built on PHP (a server-side scripting language) and MySQL (an open-source database).

Also, the platform can be used by developers who know PHP or even those without any development experience since it has a drag-and-drop interface that allows users to create their stores.

Shopware offers several extensions that allow companies to customise their online store according to their needs. Some examples include:

  • Shipping services integration
  • Multichannel inventory management
  • Payment gateway integrations

Comparing the 8 Best B2B eCommerce Platforms

Now that we have covered the top B2B eCommerce platforms let’s consider a few more essential points when choosing one.

What’s your budget? Some platforms are free, while others cost hundreds of thousands a year. If you’re on a small budget, there is no need to worry: plenty of affordable options are available.

Do you need an all-in-one solution or want to customize everything from scratch? Some vendors offer both self-hosted and hosted solutions with varying degrees of customisation options built in. Others may only offer one type of solution (either self-hosted or managed). Remember that this won’t affect how many payment gateways they support – just whether those gateways integrate with their platform’s user interface.

Final thought

As you can see from the above comparison, many different options are available for your business. We’d recommend you start by looking at these top B2B eCommerce platforms, which will give you a good idea of what each has to offer. After completing this initial research phase, it’s time to decide which platform best fits your needs and budget before implementing.

Categories: News, Strategy


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