© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - 5 Actionable Tips on How to Improve Your Digital Marketing Strategy with the Help of Animated Videos
Posted 5th July 2021

5 Actionable Tips on How to Improve Your Digital Marketing Strategy with the Help of Animated Videos

5 Actionable Tips on Improving Your Digital Marketing Strategy with Animated Videos | Video Marketing Strategy

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

5 Actionable Tips on How to Improve Your Digital Marketing Strategy with the Help of Animated Videos

Video marketing

What differentiates a brand that excels at customer engagement from one that doesn’t? A well-planned and executed video marketing strategy.

In today’s fast-paced, modern and oversaturated market, consumers waste zero time with brands that can’t attract their attention and deliver a value proposition. They want to connect with a brand’s story and message immediately, and in an easy-to-digest way. Visitors simply move on to the next brand or search engine listing that does a better job.

So how do you ensure your brand is upgraded and your digital marketing can make a lasting impression on consumers? Start integrating animated videos in your strategy. Here’s why…

Why Your Brand Needs Animated Videos?

Video marketing

8 seconds.

That’s your time to catch your audience’s attention and impress them enough, so they stick around for your message. The average attention span of consumers today drops almost every year.  In the year 2000 it was 12 seconds, today it is 8.

How can you be effective with your marketing if you don’t use videos then?

The truth is – it is very difficult.

Video marketing helps with brand recall. According to HubSpot, 80% of customers remember a video they’ve watched in the last month.

Animated video marketing provides an advantage in your brand communication with its highly visual and auditory components which makes it extremely successful at grabbing viewers’ attention.

In fact, 50% of viewers (18-34 years old) say they stop what they’re doing to watch a video from their favourite video creators.  It’s far easier for many users to remember what they’ve seen than what they’re read.

Animated videos, in particular, are a preferred form of video content.  That’s because they offer dynamic, artful, and intriguing characters, shapes, and movements that entertain unobtrusively.

Animated videos stick in people’s memory. They can be used to diversify marketing content on any digital channel- creating opportunities for a huge return on investment (ROI) and therefore they will help your bottom line.

Here are a few actionable tips to guide you in integrating animated videos into your marketing strategy.

Turn Your Team Into Animated Characters

First of all, turning yourself into an animated character is probably one of the coolest things you can do, right?

Who wouldn’t want to see themselves as a cartoon character- it’s fun!

When it comes to marketing- animated characters are the perfect tool to grab attention and make people stick around to learn more.

They are not just drawings – they represent your team- a group of individuals with their own character and stories. Cartoon avatars let you communicate emotions and authentically engage with your audience.

People love stories and when they are told by real people- even in the form of animated characters, they will want to learn more.

Take advantage of your audience’s curious nature and start creating animated videos presented by the cartoon versions of your team.

Socialfix, a video animation production agency, shows a great example of how you can integrate animated characters into your digital strategy across multiple channels and means of communication.

Here’s their about web page:

Video marketing

Here’s an animated explainer video posted on their YouTube channel:

Video marketing

And here is their Instagram feed – full of animated content:

Animated Videos Boost Your Search Engine Rankings

Another aspect animated videos can help you with is SEO optimization. Websites that include video can increase organic search traffic by 157%. Not only that, but videos on your home page are 53 times more likely to be discovered by Google.

Animated explainers – an agency working in the field of animation video creation, has embedded animated videos at the top of their home page in an attempt to draw attention to their services.

video marketing

Their approach works in two ways – first, the animated video quickly grabs visitors’ attention and entices them to stay longer on the website.

Second, by making people stick around longer they signal to Google that they provide valuable information for the audience, and as a result, the search engine ranks them higher.

Make sure you include animated videos on your landing and home pages to follow Animated Explainers’ example. And don’t forget to use target keywords and phrases in your video descriptions – that will further help your SEO.

Categories: Strategy


You Might Also Like
Read Full PostRead - Eye Icon
Pensions Used as an Investment Vehicle for Good
Finance
17/08/2021Pensions Used as an Investment Vehicle for Good

Saving for retirement is a distant prospect that only becomes real the closer we get to it, wishing we had started to save seriously earlier. However, could this be about to change for many?

Read Full PostRead - Eye Icon
Business Leaders of 2016
Leadership
01/07/2016Business Leaders of 2016

Regal Food Products Group Plc was established in the heart of Yorkshire in 2010 to cater for the growing needs of the South Asian consumer.

Read Full PostRead - Eye Icon
Your Helping Hand in Real Estate Purchases
Innovation
21/08/2023Your Helping Hand in Real Estate Purchases

NewHomesMate (previously Propertymate.ai) is a comprehensive marketplace that helps builders sell their new homes faster – going direct to eager buyers.

Read Full PostRead - Eye Icon
Commercial Law Considerations for Companies Trading Internationally
Legal
08/11/2023Commercial Law Considerations for Companies Trading Internationally

International trade offers significant potential both for businesses and the economy; recent research from Santander suggests UK coffers could benefit to the tune of £93.5bn if SMEs were to realise their global aspirations, while creating an additional 1.9mil

Read Full PostRead - Eye Icon
How to Develop Strategic Partnerships in the Home Improvement Industry
News
05/05/2023How to Develop Strategic Partnerships in the Home Improvement Industry

Every industry niche has opportunities within it for organizations to join forces and benefit from building a business partnership together.

Read Full PostRead - Eye Icon
Customers Aren’t Numbers, But They Really Count
M&A
05/08/2020Customers Aren’t Numbers, But They Really Count

When acquisitions go wrong, it’s because of a failure to look after the people involved, and there are none more important than customers, writes Carlene Jackson of Cloud9 Insight.

Read Full PostRead - Eye Icon
Adopting New Technologies: What Every Business Needs to Know
News
26/06/2025Adopting New Technologies: What Every Business Needs to Know

Article written by Alexandr Grygoryev, CEO at Andersen. Today, in the age of Industry 4.0 and the rapidly unfolding digital transformation, technology is at the core of business growth. It brings value to various aspects of business by enabling informed decisi

Read Full PostRead - Eye Icon
Over a Third of International Employers Do Not Offer Enough Health and Wellbeing Benefits and This Impacts Their Recruitment and Retention
News
12/03/2025Over a Third of International Employers Do Not Offer Enough Health and Wellbeing Benefits and This Impacts Their Recruitment and Retention

In research issued by Towergate Employee Benefits, over a third (37%) of companies with employees based outside of the UK stated that they do not offer enough health and wellbeing support and that this impacts their ability to recruit and retain people.

Read Full PostRead - Eye Icon
IT Consulting 101: How It Works and Why Your Business Needs It
News
04/11/2021IT Consulting 101: How It Works and Why Your Business Needs It

Any business that wants to remain relevant and competitive must utilize information technology (IT). IT involves the use of modern tools and applications to promote business efficiency.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow