Video marketing

What differentiates a brand that excels at customer engagement from one that doesn’t? A well-planned and executed video marketing strategy.

In today’s fast-paced, modern and oversaturated market, consumers waste zero time with brands that can’t attract their attention and deliver a value proposition. They want to connect with a brand’s story and message immediately, and in an easy-to-digest way. Visitors simply move on to the next brand or search engine listing that does a better job.

So how do you ensure your brand is upgraded and your digital marketing can make a lasting impression on consumers? Start integrating animated videos in your strategy. Here’s why…

Why Your Brand Needs Animated Videos?

Video marketing

8 seconds.

That’s your time to catch your audience’s attention and impress them enough, so they stick around for your message. The average attention span of consumers today drops almost every year.  In the year 2000 it was 12 seconds, today it is 8.

How can you be effective with your marketing if you don’t use videos then?

The truth is – it is very difficult.

Video marketing helps with brand recall. According to HubSpot, 80% of customers remember a video they’ve watched in the last month.

Animated video marketing provides an advantage in your brand communication with its highly visual and auditory components which makes it extremely successful at grabbing viewers’ attention.

In fact, 50% of viewers (18-34 years old) say they stop what they’re doing to watch a video from their favourite video creators.  It’s far easier for many users to remember what they’ve seen than what they’re read.

Animated videos, in particular, are a preferred form of video content.  That’s because they offer dynamic, artful, and intriguing characters, shapes, and movements that entertain unobtrusively.

Animated videos stick in people’s memory. They can be used to diversify marketing content on any digital channel- creating opportunities for a huge return on investment (ROI) and therefore they will help your bottom line.

Here are a few actionable tips to guide you in integrating animated videos into your marketing strategy.

Turn Your Team Into Animated Characters

First of all, turning yourself into an animated character is probably one of the coolest things you can do, right?

Who wouldn’t want to see themselves as a cartoon character- it’s fun!

When it comes to marketing- animated characters are the perfect tool to grab attention and make people stick around to learn more.

They are not just drawings – they represent your team- a group of individuals with their own character and stories. Cartoon avatars let you communicate emotions and authentically engage with your audience.

People love stories and when they are told by real people- even in the form of animated characters, they will want to learn more.

Take advantage of your audience’s curious nature and start creating animated videos presented by the cartoon versions of your team.

Socialfix, a video animation production agency, shows a great example of how you can integrate animated characters into your digital strategy across multiple channels and means of communication.

Here’s their about web page:

Video marketing

Here’s an animated explainer video posted on their YouTube channel:

Video marketing

And here is their Instagram feed – full of animated content:

Animated Videos Boost Your Search Engine Rankings

Another aspect animated videos can help you with is SEO optimization. Websites that include video can increase organic search traffic by 157%. Not only that, but videos on your home page are 53 times more likely to be discovered by Google.

Animated explainers – an agency working in the field of animation video creation, has embedded animated videos at the top of their home page in an attempt to draw attention to their services.

video marketing

Their approach works in two ways – first, the animated video quickly grabs visitors’ attention and entices them to stay longer on the website.

Second, by making people stick around longer they signal to Google that they provide valuable information for the audience, and as a result, the search engine ranks them higher.

Make sure you include animated videos on your landing and home pages to follow Animated Explainers’ example. And don’t forget to use target keywords and phrases in your video descriptions – that will further help your SEO.