© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Ambient Advertising, Yard Signs, and More: Why Real-World Marketing Still Matters
Posted 11th April 2022

Ambient Advertising, Yard Signs, and More: Why Real-World Marketing Still Matters

Marketing is essential for every business, but with the popularity of ecommerce, digital marketing has been receiving all the attention. However, we still live in a physical world where people walk into businesses and pass by physical locations. Therefore, even though most commerce these days happens online, there are still brick and mortar businesses meaning […]

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Ambient Advertising, Yard Signs, and More: Why Real-World Marketing Still Matters

Marketing is essential for every business, but with the popularity of ecommerce, digital marketing has been receiving all the attention. However, we still live in a physical world where people walk into businesses and pass by physical locations.

Therefore, even though most commerce these days happens online, there are still brick and mortar businesses meaning that real-world marketing still matters.

Any company that does not exclusively operate online needs traditional forms of advertising such as ambient advertising, yard signs, billboards, and more.

The following is why:

People Shop Where They Live

Granted, anyone can go on Amazon and order an item that will arrive in a few short days. However, people still go to the store for necessities, go to a local bar and buy food at the local grocery store.

Real-world marketing still matters because it can enable companies to reach people where they live, which is where they will spend the majority of their time.

Even after spending an entire day online, when you leave home or the office, you will probably be around a particular area, and any marketing out there will have a chance of reaching you.

Convenience

The advertisements you see online will often appear while shopping or reading other information online. It can be very inconvenient to cancel numerous ads just to get through a single article which is why ad blockers exist.

Real-life marketing avenues such as billboards and yard signs are convenient in that you can choose whether to look at them or not. You simply cannot beat the convenience of a yard sign from StickerYou.

Businesses also do not have to wave their promotional tools at consumers constantly. As long as they are well placed, anyone interested will see them and choose whether to respond or not.

Local Brand Awareness

Digital marketing is better for large brands with international followings and for creating global brand awareness. However, small businesses have less ambitious goals, for example, increasing brand awareness in a city.

Traditional advertising still matters because it is effective at creating local brand awareness or strengthening a local brand. Such businesses can place a billboard on a local highway where people commute daily, and they will surely get the attention of local people.

On the other hand, if they were to place the advertisement online, they would be competing against international brands with little chance of anyone close to their location finding out about them.

Attention

The name of the marketing game is grabbing attention and is something every company must consider when formulating their marketing strategy. The more attention you can acquire from viewers, the more successful your marketing campaign.

Online marketing can be targeted using algorithms that are good at predicting behavior. On the other hand, online ads have to compete with hundreds of other ads in a small space, making it challenging to get attention.

Real-life marketing still matters because you can quickly grab attention if you are creative. Flashing ambient advertising, creative bus advertising, and other avenues can still get mindshare which eventually leads to purchases.

Face to Face Interactions

People are social creatures meaning that we have an innate need to connect with others. Digital marketing is excellent, but it rarely offers the chance for interpersonal interaction like some traditional marketing avenues.

Traditional marketing avenues such as cold calling, networking events, trade shows, and referrals are great at harnessing the power of human interaction. It is easier to close a sale with face-to-face interactions, and they create a lasting emotional connection that is hard to match.

Most businesses forget the power of traditional marketing avenues like yard signs, billboards, and referrals. However, they still matter for the above reasons and more.

Consider how you can benefit from traditional marketing channels and use them to your advantage. The results will be surprisingly pleasant.

Categories: News


You Might Also Like
Read Full PostRead - Eye Icon
The Art of Service
Innovation
11/04/2016The Art of Service

Versatility, flexibility and a broad range of products and services ensure cost effective purchase and quality services in a challenging business environment.

Read Full PostRead - Eye Icon
Future-Proofing Business Strategies with Dynamic Board Portal Solutions
News
22/01/2024Future-Proofing Business Strategies with Dynamic Board Portal Solutions

Businesses that refuse to adapt will lose customers and go out of business —that’s the standard from time immemorial but it happens faster in the fast-moving modern business world. But how can heads of businesses survive this constantly shifting co

Read Full PostRead - Eye Icon
A Recent Survey Shows the Impact of GDPR as 72 Percent of Companies Want to Adhere to Improve and Build Trust with Customers
Legal
21/10/2024A Recent Survey Shows the Impact of GDPR as 72 Percent of Companies Want to Adhere to Improve and Build Trust with Customers

A recent survey involving 1,800 CEOs and marketing executives in 27 European countries has highlighted the ongoing challenges facing companies trying to ensure adherence to GDPR.

Read Full PostRead - Eye Icon
Cryptocurrency Trends for 2022
Finance
19/01/2022Cryptocurrency Trends for 2022

While the crypto market has experienced an incredibly volatile year, it has also seen significant price hikes and sustained growth over the course of the previous 12 months.

Read Full PostRead - Eye Icon
The Benefits of Applying Project-Management Techniques to Everyday Business Life
Leadership
14/01/2025The Benefits of Applying Project-Management Techniques to Everyday Business Life

Many company leaders envisage a clear distinction between the methods and skills needed to run a specific project and the day-to-day management of their firm.

Read Full PostRead - Eye Icon
PenFed Credit Union Announces Merger with Belvoir Federal Credit Union
M&A
31/03/2016PenFed Credit Union Announces Merger with Belvoir Federal Credit Union

PenFed Credit Union, nearly $20 billion in assets, 1.4 million members and headquartered in Alexandria, Virginia, announced that it will merge with the Woodbridge, Virginia headquartered Belvoir Federal Credit Union, which has $320 million in assets and more t

Read Full PostRead - Eye Icon
6 Ways You Can Track Employee Hours Online
Strategy
18/01/20216 Ways You Can Track Employee Hours Online

Employee tracking provides accurate logging of employee hours, giving smarter insights not only into projected labor costs but also into employee efficiency and productivity. Accurate employee hours allow employers to generate more accurate payroll numbers to

Read Full PostRead - Eye Icon
Resolving Franchising Disputes in the UK
Finance
29/02/2016Resolving Franchising Disputes in the UK

Franchising is the granting of a license by a franchisor to a franchisee, which entitles the franchisee to operate their own business using the franchisor’s brand, systems, knowhow and business model.

Read Full PostRead - Eye Icon
National and International Financial Reporting Standards
Finance
01/06/2016National and International Financial Reporting Standards

BDO Bulgaria are amongst the leading independent consultants, auditors and accountants on the Bulgarian market.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow