Launched in 2018, FashWire is a fashion technology company and premium shopping app marketplace. The platform provides its rapidly growing portfolio of fashion designers and brands with consumer shopping data to redefine how fashion brands interact with customers. FashWire enables consumers to purchase worldwide sustainable fashion from socially responsible companies. The business is revolutionising the shopping experience by giving customers the purchasing power to support their favourite brands. FashWire has received a Global Excellence Award for this year’s Best Premium Fashion Discovery and Shopping Marketplace Platform.
Featuring over 450 brands across 57 countries, FashWire promotes organic discovery, using its advanced technology to personalise the consumer experience. Through interactive functions such as swiping, liking, and sharing, the app uses these insights to personalise customers’ experiences and encourage them to build like-minded community. FashWire inspires customers to become influencers, using their valuable feedback to continue enhancing its innovative technology. Through its industry leading app and web experience, consumers can shop from a comprehensive suite of 30,000+ products from countless brands around the world. FashWire is owned by The Wires Platforms, Inc. (The Wires) and also owns GlossWire, a beauty platform with the same immersive technology that launched in 2021.
FashWire prioritises brands and consumers, working to enhance the shopping experience and challenge the existing supply chain environment. Its smart discovery technology encourages customers to explore emerging brands, providing businesses with the opportunity to thrive. Brands can track interaction through real-time digital engagement tools to ensure they remain fully stocked at all times. FashWire offers customers a direct line to its partnering brands and gives consumers the purchasing power to support and provide immediate feedback to their favourite brands.
In response to fast fashion, FashWire was also built to reduce excess inventory. The platform allows consumers to make informed decisions about their purchases and support sustainable fashion and beauty brands. Up to 30% of new fashion products are not sold and end up in landfill sites. By providing companies with valuable consumer insights, FashWire enables brands to make intelligent production decisions, resulting in a reduced product waste. It is FashWire’s objective to provide customers with responsible intel to encourage conscious purchasing and make a positive contribution to our environment.
At FashWire, its clients are its brand partners. The business regularly visits fashion trade shows all over the world to acquire brands for its growing platform. FashWire is unique in its steadfast advocacy for designers and brands. Unlike its competitors’ product-driven services, the platform is passionate about fostering long-term relationships with its brands and giving them a voice in the fast-paced fashion industry. With integrated social tools, consumers can interact with the products they love and provide vital feedback. The intuitive technology offers brands essential insights into which products resonates with their customers. Users can easily view companies’ entire portfolio of products and swipe to show their love or pass on an item. This real-time feedback allows designers to make informed and cost-effective production decisions and reduce excess product. Consumers become platform influencers with their feedback becoming an essential part of a brand’s management strategies.
Its team of hard-working individuals is the key to FashWire’s success. With diverse backgrounds within the fashion industry, employees use their in-depth knowledge to contribute to the business’s overall development. FashWire is dedicated to creating a collaborative work environment to nurture workers’ creativity and provide continuous support to advance employees’ professional goals.
Core values of diversity, engagement, and inclusion have paved the way for the company’s continued success. The business is committed to inclusive hiring practices with 50% of its workforce being culturally diverse. FashWire seeks individuals who respect the company’s values and ensures its workforce is always treated with respect. The business is female founded and immensely proud of its 90% women-led team.
With personalisation features that are integral to the company’s decision making, it is increasingly important for FashWire to innovate and stay ahead of the curve. The business uses data science capabilities that allow consumers to navigate the wide selection of brands available. These insights empower brands to tailor their products to consumer demands and drive conversion. FashWire envisages a future where personalisation is increasing important for brands to differentiate themselves from competitors.
During Covid-19, the wholesale fashion industry was greatly affected with department stores cancelling orders and traditional retail unavailable for customers. The pandemic resulted in a shift in consumers’ shopping habits to online retail. As a solely digital platform, FashWire experienced an increase in sales and was uniquely positioned to provide brands with a platform to host their collections and interact with customers. The company’s immersive platform has become a haven for consumers to receive a bespoke shopping experience. FashWire’s mobile app enables customers to curate products and offers its brand partners a reliable online marketplace to showcase their offerings.
It is FashWire’s aim to become a leading platform in the fashion and beauty industries, renowned for its interactive and sustainable shopping experience that prioritises both designers and consumers. The business is distinctive for its user-friendly platform and innovative technology. Its combination of curated content, data science, and social integration results in a comprehensive solution for new and established brands.
FashWire has several upcoming developments to further improve its overall experience and revolutionise the future of the fashion industry. The business continues to attract new brands and is currently localising its apps to offer different language options in order to expand its global reach. Alongside FashWire and GlossWire, The Wires is currently in the process of building PawWire, a platform designed to bring pet brands from all categories to shoppers worldwide. PawWire is due to launch in January 2024.
It is FashWire’s persistent drive for success that has established the company as a premium shopping app platform. The business has remained steadfast in its mission to empower and inform brands and customers to make smart purchasing decisions. FashWire provides consumers with the opportunity to connect with their favourite brands and offers designers real-life customer feedback to help them navigate demand, improve margins, and increase profits. We are excited to see how FashWire will continue to revolutionise the fashion industry with its personalised discovery experience and pioneering technology. For its streamlined solution and sustainable ethos, FashWire has received our award for this year’s Best Premium Fashion Discovery and Shopping Marketplace Platform.
For business enquiries, contact Kimberly Carney from FashWire on their website www.fashwire.com
