Customer satisfaction is considered the heart of a business. Companies that know and fulfill customers’ needs are the ones who are ensured success in any industry. That’s because satisfied customers will naturally come back to purchase again. And keeping customer loyalty is crucial in profit generation. Profit from sales is then used to scale the company. 

One of the business processes that directly impact customer satisfaction is order fulfillment. It’s defined as the delivery of goods to the customer. In addition to delivery, order fulfillment also involves complex business processes such as product manufacturing, preparing, and handling. 

All businesses must perform order fulfillment right. Here are ways to optimize such a crucial business process:


1. Enhancing The Ordering System

Finding ways to enhance the ordering system is the first step involved in order fulfillment optimization. The ordering system accounts for the quantity and kind of order every customer has. If you don’t have a sound ordering system, orders may be messed up, and customers would be dissatisfied.

There are two ways to improve your ordering system:

  • Increase Order Management Efficiency

Order management refers to the processes involved in managing orders or purchases from consumers. Businesses need an order management system to make these processes more efficient.

Get an order management system that automatically records orders. Then, pair it with the best warehouse execution systems in the market to automate most of your company’s order and warehouse management processes.

  • Create A User-Friendly Website

The website is the first thing customers and leads see when interacting with your business, so it should be orderly. User-friendly websites also ease order placement, recording, processing, and eventually, fulfillment. 


2. Ensuring Safe Product Handling

Product handling is also a crucial step in order fulfillment. It involves proper storage for maximum product preservation.

There are two common storage practices that companies employ to ensure the safekeeping of their products. They either keep everything in an in-house storage facility or outsource the storage to a third-party service provider. 

Here’s a closer look at these storage practices: 

  • In-House Storage Facility

In-house storage means the business is responsible for the products they’re selling. In this case, the company maintains a space or a warehouse to store its products.

  • Storage Outsourcing

Having an outsourced storage partner means that a third-party company looks after your products. Some business owners prefer this type of set-up because of the reduction in costs. 


3. Detailed Inventory Keeping

Inventory keeping is considered the core of a business’s order fulfillment process. It’s the complete listing of items in a systematic order. A good inventory process ensures that stocks are kept in the right amount. Inventory keeping also allows you to track stocks and know what goods need to be produced or bought. Inventory is crucial in the order fulfillment process because customers can only buy products in stock. 

Here’s a couple of things to do to achieve a detailed inventory process:

  • Follow A Standard Inventory Process

There should be a standard and system of inventory recording. Schedule an inventory day and be consistent in recording.

  • Have A Database

A database allows you to see the number of products in stock. Get started by recording your products and sorting them according to quantity and kind on a notebook or spreadsheet.

In addition to the number of products in stock, a database also lets you keep track of stock discrepancies. Any discrepancy will mean a loss for your business, so everything has to be monitored.


4. Ensuring Proper Logistics

Logistics is defined as the processes involved in ensuring that products are successfully transported to their final destination. Proper logistics requires coordination between people engaged in the acquisition, storage, and transportation of orders.

Task delegation should be done to achieve proper logistics. Spend time knowing and understanding the strengths of your staff members, so you can assign them in the right places. 


5. Providing After-Sales Care

Business owners often overlook the importance of after-sales care. It refers to any service or assistance given after the customer pays for the product and receives it. Warranty specifications should be in place so the terms and conditions are clear for both parties. It prevents disputes once ordered products get successfully delivered.



Order fulfillment is an essential part of any business because it directly impacts customer satisfaction and sales. The ones discussed above are only a few ways to optimize the order fulfillment process. Implementing them in your business would ensure effective storage, handling, and delivery of the products that your company offers.