UK Founded Tech Firm Acquires US Brand Integrity

UK-founded, global employee engagement company Reward Gateway announced today that it has acquired Brand Integrity, a 15-year-old employee engagement specialist operating from Rochester, N.Y.

The addition of Brand Integrity’s operations more than doubles Reward Gateway’s U.S. team and adds new clients committed to employee engagement, including Rite-Aid, Constellation Brands, and Excellus BlueCross BlueShield. These leading brands now join Reward Gateway’s existing global client roster, which includes IBM, McDonald’s, Unilever, and Samsung.

The combined group will operate under the Reward Gateway brand and be one of the largest employee engagement software businesses in the world, with over 400 staff servicing 1,800 clients and 4 million end users globally.

Doug Butler, CEO at Reward Gateway, said, “We’ve been investing heavily in the U.S. market since we established our Boston headquarters earlier this year, and this acquisition underlines our commitment. Brand Integrity has an excellent team, product set, and great client relationships, resulting in employee engagement scores three times the global average. We couldn’t be more excited to be working with the Brand Integrity team to bring our broader product offering and support resources to their clients and their in-depth knowledge and winning service formula to ours.”

Gregg Lederman, founder and CEO of Brand Integrity, added, “This completes a two-year search for a new home and partner for us. We met many companies and were fortunate to have several offers, but the fit with Reward Gateway was absolutely the best. I’m truly excited to experience the next chapter with our clients and employees.”

Gregg Lederman will join the Reward Gateway Executive Board as president of employee engagement, supporting strategic platform, client success, and thought leadership initiatives. He joins another U.S. HR tech veteran, Gene Gainey, who was appointed SVP of sales, North America, earlier in the year. Half of the group’s executive team is now based in the U.S. Brand Integrity’s 25-person staff in Rochester, N.Y. will work alongside Reward Gateway’s Boston-based team to serve the U.S. market.

The deal value was not announced but comprised cash and stock. To learn more visit www.rewardgateway.com/blog/brand-integrity-acquisition.

Reward Gateway Key Facts

Reward Gateway is a London-based HR tech firm that was founded in 2007, with offices in the U.S., Australia, U.K., Macedonia, and Bulgaria. It was acquired by Boston-based private equity firm Great Hill Partners in July 2015. The company has 1,800 clients and 400 employees.

About Reward Gateway

Reward Gateway helps more than 1,800 of the world’s leading companies, in 23 countries, to attract, engage, and retain their best people with an employee engagement platform that brings employee benefits, discounts and perks, recognition and reward, employee wellbeing, employee communications and employee surveys into one unified hub. Clients include American Express, Unilever, Samsung, IBM, and McDonald’s. For more information, please visit: www.rewardgateway.com/uk

About Brand Integrity

Brand Integrity is an employee engagement technology and consulting company that helps businesses build the right environment for employee engagement, driving measurable and sustainable culture change. While just 33 percent of the national workforce is engaged at work, the average among Brand Integrity’s clients remains at 91 percent. Since 2002, the company has helped hundreds of clients across 25 industries disrupt the way they approach employee and customer engagement to enable them to overcome barriers, reduce turnover, and become more profitable. For more information, visit www.brandintegrity.com.