© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - LinkedIn Outbound Sales Tactics
Posted 8th April 2024

LinkedIn Outbound Sales Tactics

The battle for the customer is never-ending. If your company used to be inbound-only but could use some help, appending outbound sales tactics will infuse fresh ideas into your strategy.   With the slight difference in who initiates the sales process (when we talk outbound, a sales rep engages with a lead first not the […]

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

LinkedIn Outbound Sales Tactics

The battle for the customer is never-ending. If your company used to be inbound-only but could use some help, appending outbound sales tactics will infuse fresh ideas into your strategy.

 

With the slight difference in who initiates the sales process (when we talk outbound, a sales rep engages with a lead first not the prospect), outbound selling remains a powerful means to improve brand credibility, trust, and skyrocket your sales.

 

So if you’ve agreed that outbound sales should be good for your brand, this article highlights the basics of outbound marketing and outbound sales automation tactics on LinkedIn.

 

Without further ado, let’s dive right into it.

What is Outbound Marketing?

Outbound marketing (also known as interruption marketing) is a strategy where the company acts as a conversation initiator and uses agreed-to techniques to promote its products or services.

 

Such techniques include but are not limited to PR, advertising, promos, PPC, social media post boosting, etc.

What Outbound Activities Can You Perform on LinkedIn?

If you’ve opted for this social network for professionals, consider starting with the following means of sourcing and connecting with your prospective clients:

  • Connecting. As basic as it may seem, connecting with the right person can literally make or break a sale. No matter whether you are doing B2B or B2C, a human being is behind your sale, and LinkedIn allows connecting with them.
  • Sending messages and InMails. After you connect with a prospect, the platform enables you to take a step further, and craft expanded pitches with more details about your offerings. You can share them either within a private message (your connections only) or via InMails (a premium LinkedIn feature that allows messaging a limited number of users outside your connections — conversely, available within a LinkedIn automation software).
  • Data scraping. With the right tool at hand, you can extract practically any details from the targeted LinkedIn profile. Think, emails. How many possibilities do having your leads’ names and email addresses create? It can be cold emailing and even calling as a starter.
  • Joining LinkedIn groups and communities. With the trend of community-based selling picking up steam, groups on this social network are an effective means to connect with your leads in a most natural and unobtrusive way. Besides, communities help you manifest yourself as a professional.

LinkedIn Outbound Sales Shticks to Bookmark

Having tested dozens of outbound sales shticks, we’ve cherry-picked the following sure-fire ones you’ll certainly benefit from:

LinkedIn Automation with Linked Helper 2

Drip campaigns — sending a chain of messages that get triggered by how the receiver interacts with one of the writings in the sequence — remain an effective sales tactic.

 

According to the stats, over 40% of sales reps give up on a prospect after one follow-up message.

 

Why?

 

Outreach campaigns can be time-consuming and zap much of your efforts.

 

However, not with safe-to-use LinkedIn automation software.

 

Linked Helper 2 could serve as a good example. The non-cloud software allows imitating the actions of a human being and browses profiles that match your targeting goals. Next, the system will send a chain of outreach messages and InMails, analyze replies, and forward subsequent content depending on how the receiver interacts with one of your emails.

 

Thus, instead of having to track all the interactions manually, you get to focus on writing a more elaborate copy and being more creative with your outbound sales strategies.

Free Value First — Selling Next

An essential aspect of any outbound strategy is gaining your prospect’s trust and loyalty. It will increase the chances of transforming them into your steadfast customers.

 

How do you achieve that?

 

That’s when the creative part starts. You should already have or come up with one of the following options:

  • A lucrative freebie
  • A lead magnet

 

No matter how professional your potential clientage is, people like getting access to something they will enjoy and appreciate. It can be a free ebook, webinar, research, study, podcast, or lesson, i.e., whatever brings the receiver value and portrays you as a knowledgeable connection.

 

Only then you are ready to connect.

Tackling Above-Surface Personalization

It may sound trivial, but personalization has a direct influence on how your LinkedIn prospects will interact with your messages.

Addressing leads by name and/or the last name is only surface-level personalization. It’s not enough.

 

Any regular LinkedIn user can quickly detect a cheesy sales pitch from the first characters. So what else personalization can you include in your draft?

 

Think profile details. Think interest. Think pain points.

 

When your lead is not that cold (and even when freezing), it’s a must to study their profile pages, read the content they share, attend webinars they organize, etc.

 

These details should be sufficient to demonstrate your interest in the person and their professional background/pain points/interests/your variant.

 

When they consider your pitch unique, prospects are more likely to engage.

Summary

LinkedIn can be a treasure trove for your outbound sales activities.

 

The tactics that we share in this article will assist you in engaging with high-scoring sales leads on LinkedIn most efficiently.

 

Don’t be afraid to experiment, try new tools, and polish your outreach and follow-up messages to perfection.

 

Which tactic will you start with?

Categories: News


You Might Also Like
Read Full PostRead - Eye Icon
Sage Copilot Takes Flight: New Features Available to Sage Intacct Users
Finance
11/04/2025Sage Copilot Takes Flight: New Features Available to Sage Intacct Users

With the launch of Sage Intacct 2025 R1, all users can now access the first available functionality within Sage Copilot – Variance Analysis.

Read Full PostRead - Eye Icon
Turbocharge Your Marketing with AI: A Modern Guide to Smarter Campaigns
News
25/06/2025Turbocharge Your Marketing with AI: A Modern Guide to Smarter Campaigns

If you want to break away from outdated marketing methods and actually connect with your audience, artificial intelligence isn’t a luxury—it’s a requirement.

Read Full PostRead - Eye Icon
Next-Gen Shopping App Introduces Aisle Sat-Nav, Facial Age-Verification, Queue-Less and Till-Less Checkout To The High Street
Innovation
11/03/2020Next-Gen Shopping App Introduces Aisle Sat-Nav, Facial Age-Verification, Queue-Less and Till-Less Checkout To The High Street

Ubamarket is the only tech of its kind to increase purchases and secure more footfall for high street retailers. This is a much-needed solution amidst the decline of the UK retail industry following the rise of e-commerce, which has seen large quantities of cu

Read Full PostRead - Eye Icon
Castel Commercial Property Fund Clinches Cobalt Deal
Finance
16/10/2015Castel Commercial Property Fund Clinches Cobalt Deal

The Castel Commercial Property Fund - acting on advice of Aston Property Ventures Limited - has acquired a 30,000sqft office building at the UK's largest office park in a £4.91million deal.

Read Full PostRead - Eye Icon
Americans Take Advantage of Lower Gas Prices to Pay off Debt
Finance
16/03/2015Americans Take Advantage of Lower Gas Prices to Pay off Debt

Despite lower gas prices and reduced unemployment, most Americans are taking advantage of their savings at the pump.

Read Full PostRead - Eye Icon
Can Blockchain And AI Work Together?
News
26/04/2022Can Blockchain And AI Work Together?

Can Blockchain And AI Work Together? There is a lot of buzz around the potential for blockchain and AI to work together. Some people believe that this could be the beginning of a whole new era of innovation, while others are skeptical. We will explore the rela

Read Full PostRead - Eye Icon
Nuance to Acquire TouchCommerce, Accelerate Growth of Enterprise Business
Strategy
21/07/2016Nuance to Acquire TouchCommerce, Accelerate Growth of Enterprise Business

Nuance Communications, Inc. today announced that it has signed a definitive agreement to acquire TouchCommerce, a technology partner and leader in digital customer service and engagement solutions.

Read Full PostRead - Eye Icon
The Only Way is Upp.
News
08/08/2023The Only Way is Upp.

Sometimes, companies could see a decay in income from their marketing channels, but there may not seem to be a reason for it.

Read Full PostRead - Eye Icon
Machine Learning Will Make Almost 70% of Total AI Market Value in 2024
Innovation
19/03/2024Machine Learning Will Make Almost 70% of Total AI Market Value in 2024

The surging demand for AI-driven solutions across industries continues fuelling machine learning market growth, helping it reach a new record valuation and further increase its market share in the artificial intelligence landscape.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow