© Copyright Acquisition International 2024 - All Rights Reserved.

Article Image - Hyper-short-term investments: what are millennials investing in?
Posted 2nd September 2019

Hyper-short-term investments: what are millennials investing in?

Despite the stereotype of the younger generation being frivolous with their money, it seems they are actually one of the savviest generations when it comes to turning a profit on their own. While they are hesitant to invest in stocks, millennials and generation Z are tapping into the hyper-short-term investment of fashion and beauty. For example, there’s a huge market for buying and selling trainers at the moment, or in vintage fashion.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Hyper-short-term investments: what are millennials investing in?
Hyper-short-term investments what are millennials investing in

Hyper-short-term investments: what are millennials investing in?

Despite the stereotype of the younger generation being frivolous with their money, it seems they are actually one of the savviest generations when it comes to turning a profit on their own. While they are hesitant to invest in stocks, millennials and generation Z are tapping into the hyper-short-term investment of fashion and beauty. For example, there’s a huge market for buying and selling trainers at the moment, or in vintage fashion.

In particular, limited-edition trainers have a huge appeal across the worldfrom the likes of Gola shoes, retailers of retro trainers for men. In fact, it has been seen that people are willing to camp outside of stores to pick up a particularly lucrative pair.


Clothes

Of course, the initial purchase is an investment, with many resellers spending hundreds of pounds or more on such a venture, but the resale of these goods can certainly turn a profit. It also taps effectively into the Instagram world we’re living in too. Sellers often combine their shop platforms with their social media accounts to merge both modelling and selling the items.

Because of this, it’s no surprise that one of the reasons why the younger generations are turning more to side-hustles and reselling as forms of investment is that the turnover is incredibly fast thanks to apps like Depop. There are so many stories about how entrepreneurial millennials are sniffing out limited edition items from the most popular brands, such as Supreme, during their famous limited edition ‘drops’, then rapidly reselling them.


Art flipping

According to Business Insider, rich millennials are snapping up art as financial assets rather than as part of a potential collection — 85 per cent of millennials purchasing artworks say they are aiming to sell in the next year.

Buying art with the intention of selling it on quickly is known as art flipping, and it’s something of a controversial subject in the art world. There are some who consider the process of art flipping as a potentially devaluing practice that harms the artist and their work. The process can also seem more logical than artistic too, as many such purchases are made purely on the work’s monetary value. However, the piece’s social media hype can also spur rich millennials to part with their cash in a hopes of a quick resale profit — Instagram has been highlighted by Adweek as a viable platform for creating social media adoration for artists.


Shoes

Arguably the biggest market in reselling is that of sneakers and trainers. Much like clothing, the main draw here is in limited edition shoes — but the sneakerhead culture is not anything new. In fact, it began nearly 30 years ago, though it’s enjoyed a huge resurgence in the last few years.

The most sought-after trainers tend to be either limited edition or classic trainers for that much-loved vintage style. People are willing to set up camp outside a store before a particularly hyped drop of limited-edition trainers, in order to grab them at retail price, then sell it on for much higher prices. Some might seek to resell the items quickly, but there’s certainly a case to be made for popping a brand new pair of limited edition trainers away for a few years before reselling in hopes that their much-hyped status will only increase that price tag as the years roll on.

 
 

Sources:
https://www.sofi.com/blog/millennial-investing-trends/
https://www.adweek.com/digital/influencing-the-art-market-millennial-collectors-social-media-and-ecommerce/
https://www.businessinsider.com/rich-millennials-investing-art-flipping-build-wealth-2019-4?r=US&IR=T
https://www.standard.co.uk/fashion/should-you-be-investing-in-sneakers-a4014486.html
https://www.theguardian.com/fashion/2017/oct/23/teens-selling-online-depop-ebay

Categories: Finance, Strategy


You Might Also Like
Read Full PostRead - Eye Icon
The Top Five Myths Surrounding AI Revealed by UK Business Leaders
News
25/10/2023The Top Five Myths Surrounding AI Revealed by UK Business Leaders

When cloud-based accounting software bluQube surveyed UK business leaders, five troublesome myths surrounding AI were exposed. Let’s deep dive and explore the top five misconceptions holding businesses back from implementing the innovative solution.

Read Full PostRead - Eye Icon
China’s Crisis Poses Major Threat to Global Economy, Says IMF
Finance
08/09/2015China’s Crisis Poses Major Threat to Global Economy, Says IMF

China's slowdown in economic growth may have further repercussions for the global economy, the International Monetary Fund has warned.

Read Full PostRead - Eye Icon
Structuring a Fair Salary Scale
Finance
07/04/2020Structuring a Fair Salary Scale

Once you have decided that you need to hire a new member of staff, you need to think not only about what their role will include, but also what you will pay them. Paying a fair salary is a vital aspect of procuring the right new recruit – get it wrong and yo

Read Full PostRead - Eye Icon
Trowers & Hamlin Advise on Cygnet Healthcare Acquisition of Alpha Hospitals
Legal
27/08/2015Trowers & Hamlin Advise on Cygnet Healthcare Acquisition of Alpha Hospitals

Trowers & Hamlin Advise on Cygnet Healthcare Acquisition of Alpha Hospitals

Read Full PostRead - Eye Icon
2016 Intellectual Property Practitioner of the Year – Cameroon
Strategy
31/07/20162016 Intellectual Property Practitioner of the Year – Cameroon

Based in Yaoundé, GAD Consultants provide legal assistance in protection and valorisation of all aspects of IP assets.

Read Full PostRead - Eye Icon
How Could 21st Century Fox’s Acquisition of Sky Affect Share Prices?
Finance
09/05/2017How Could 21st Century Fox’s Acquisition of Sky Affect Share Prices?

The 21st Century Fox brand (listed as FOXA on the stock market) is one of the biggest known names in entertainment.

Read Full PostRead - Eye Icon
Innovation is the Centre of Nucleus’ Success
Innovation
13/03/2018Innovation is the Centre of Nucleus’ Success

Nucleus is an alternative business finance provider, set up by Chirag Shah with a clear vision to disrupt the status quo of SME lending with a finance business that served a long-underserved part of the market.

Read Full PostRead - Eye Icon
How Machine Learning is Changing Data Management and Investment Processes for Active Managers
Innovation
29/11/2019How Machine Learning is Changing Data Management and Investment Processes for Active Managers

AI and Machine Learning techniques are finding their way into financial services. Ranging from operational efficiencies to more effective detection of fraud and money-laundering, firms are embracing techniques that find patterns, learn from them and can subseq

Read Full PostRead - Eye Icon
US Equities Offer the Best Opportunities in 2015, Say Investors
Finance
25/02/2015US Equities Offer the Best Opportunities in 2015, Say Investors

Majority of affluent US investors surveyed by Legg Mason say they are maintaining their equity allocation over the next 12 months.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow