© Copyright Acquisition International 2024 - All Rights Reserved.

Article Image - How can E-Commerce Businesses Optimise their Sales on the Amazon Marketplace?
Posted 4th July 2022

How can E-Commerce Businesses Optimise their Sales on the Amazon Marketplace?

Over the last few years, e-commerce businesses worldwide have seen a drastic shift in the shopping habits of their online customer base. Most of these changes are because of the Coronavirus pandemic, which saw more and more people turn towards online shopping as access to physical retail spaces was restricted. E-commerce platforms such as Amazon […]

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

How can E-Commerce Businesses Optimise their Sales on the Amazon Marketplace?

Over the last few years, e-commerce businesses worldwide have seen a drastic shift in the shopping habits of their online customer base. Most of these changes are because of the Coronavirus pandemic, which saw more and more people turn towards online shopping as access to physical retail spaces was restricted.

E-commerce platforms such as Amazon marketplace have seen huge boosts in popularity. But as more shoppers used the platform, more brands signed up to sell products across a huge variety of sectors and industries through the site, creating a very competitive marketplace.

Today, it is harder than ever for brands to stay ahead of their competitors and get their products in front of their target audience. So, what can e-commerce businesses do to optimise their sales on Amazon?

Invest in your SEO

Optimising your product listings is a highly important first step in any SEO campaign and is vital when it comes to increasing your online visibility and boosting your sales.

Much like any successful online advertising campaign, an optimised listing will make it far easier for potential customers to find your products within the organic search results, helping to dramatically increase your chances of making a sale.

From a best practice point of view, you first need to create a list of the relevant keywords that you want your products to be targeting. Amazon operates similarly to search engines such as Google, so keywords to determine how your listing ranks within the organic search results on the platform.

So, by incorporating key phrases into your listing content such as product titles and descriptions, you can optimise the performance of your Amazon listings and boost the chances of your brand being seen by potential customers. Boosting visibility can boost sales.

Consider a PPC campaign

SEO may be vital to your success on Amazon, but paid advertising also has an important role to play in boosting your e-commerce sales.

When listing products in such a hugely competitive marketplace, it is the brands who make use of paid advertising opportunities who are the ones who will see the best return on their investment.

Setting up a fully optimised Amazon PPC advertising campaign to run alongside your SEO strategy is a great way to greatly increase your visibility within Amazon search results and boost sales.

With a wide range of paid advertising options available on Amazon, building a customised campaign that adheres to your goals, budgets, and requirements has never been easier. However, if you find yourself unsure of where to start, or don’t have the time to manage a dedicated paid advertising campaign, partnering with a dedicated Amazon PPC expert to help setup and manage your campaign may be the perfect solution. Teaming up with an expert Amazon advertising agency for example is a great way to ensure the success of your brand on the e-commerce platform. And while you leave your campaign management to the professionals, you’re free to focus on the many factors that go into running a successful business!

Categories: News


You Might Also Like
Read Full PostRead - Eye Icon
From India to International
Leadership
23/05/2022From India to International

Initially formed in 1992, Krishna & Saurastri Associates LLP began its journey in the industry when it merged with a law practice set up in 1956. Recognised as the Leading Intellectual Property Prosecution Law Firm of the Year, Krishna & Saurastri Associates L

Read Full PostRead - Eye Icon
The Legal Implications of Co-Owning a Family Business
Legal
01/02/2023The Legal Implications of Co-Owning a Family Business

Frequently, owners and shareholders of family firms can balance their professional and personal obligations. It could be challenging to maintain peace and advance as a civilization simultaneously.

Read Full PostRead - Eye Icon
Are law firms being proactive enough when it comes to cyber security?
Legal
01/04/2021Are law firms being proactive enough when it comes to cyber security?

Lockdown working has exposed the gaps in cyber security practices in many law firms. With hackers looking for a pay day, it’s never too late to become cyber proactive. Guy Lloyd at CySure explains why cyber security doesn’t need to be complex, costly or co

Read Full PostRead - Eye Icon
Why So Many More Businesses Are Making the Choice to Become More Eco-conscious
Corporate Social Responsibility
23/01/2023Why So Many More Businesses Are Making the Choice to Become More Eco-conscious

Now more than ever we are hearing of businesses taking a more eco-conscious route when it comes to their daily practices. This could be the energy they use, employee and customer incentives, recycling, planting greenery, and so on.

Read Full PostRead - Eye Icon
Best Independent Investment Management Firm – Canada
Leadership
17/05/2016Best Independent Investment Management Firm – Canada

Matco Financial Inc. is an independent, privately-owned investment management firm.

Read Full PostRead - Eye Icon
Could the Extinction of the Paper Receipt Cause a Change in Your Spending Habits?
Innovation
06/01/2020Could the Extinction of the Paper Receipt Cause a Change in Your Spending Habits?

Paper receipts account for 1.5 billion pounds of environmental waste each year in the United States alone. So, is it time for paper receipts to become extinct? As a way of reducing the amount of waste you are producing this seems like the way forward for most

Read Full PostRead - Eye Icon
Quick off the Mark: Intuit Inc Acquires KDK Softwares Private Limited
Innovation
25/03/2015Quick off the Mark: Intuit Inc Acquires KDK Softwares Private Limited

Intuit Inc. is a software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals. We spoke to Nikhil Arora, Vice President and Managing Director at Intuit India, on the landmark deal

Read Full PostRead - Eye Icon
5 AI Trends Profoundly Benefiting Business Bottom Lines
Innovation
26/01/20235 AI Trends Profoundly Benefiting Business Bottom Lines

In today’s tumultuous business-scape amid increasingly intricate, and often vexing, marketplace conditions, curating and mining data to drive analytics-based decision making is just no longer enough. For competing with maximum, sustained impact and mitigated

Read Full PostRead - Eye Icon
7 Strategies to Managing Your Business Cash Flow
News
31/05/20227 Strategies to Managing Your Business Cash Flow

As a business owner, you know that cash flow and business capital are critical. If you can’t manage your cash flow effectively, your business will struggle. Read on to learn how to better manage your business cash flow. Make a Budget and Stick to It With



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow