If you want to survive in a competitive market, you need to carefully think about your branding strategy. Fortunately, many big brands can afford to spend money on different strategies, but this isn’t the case for all brands.
Regardless of your business size, following the proper brand-building strategies is what makes your business successful and full of memories.
Customer values and preferences are shifting quickly and it’s now the best time to take advantage of these technologies and incorporate them into your strategy.
Furthermore, in order to create a powerful branding strategy, you need to follow some tips. We’ll talk more in-depth about these tips in this article.
4 Tips to follow for creating a strong branding strategy
Use an e-commerce platform
If you are running an online shop, the secret to creating a strong branding strategy is to use an e-commerce platform. E-commerce platforms are excellent for managing your online shop. A popular choice many online shoppers use is SamCart. SamCart offers a 7-day free trial and after the trial ends, you’ll pay from $59 per month to $299 per month depending on the plan’s size.
SamCart’s plan is an affordable option, but at times, it might seem quite expensive to some users. However, the issue with SamCart is that you need to pay additionally for the bonuses and features. Moreover, there are plenty of SamCart alternatives you can use that offer paid plans and don’t charge too much when you add extra features:
- Flodesk Thrive
- Cart Click
- Funnels Pay
- Kickstart Send
- Owl Podia
- Define your target audience
This may seem like an obvious tip, but many companies don’t know who their target audience is in the first place. In fact, only 42% of businesses know who their target audience is.
Moreover, some of the best methods to conduct market research is to conduct a user persona. This represents your customer and we will show you exactly how to create one:
- Create your buyer persona after you gather enough information based on the research you’ve done Conduct interviews, user studies, and surveys to understand the customer’s interests and needs
- Analyze your competitors and see what audience they’re targeting
- Try to conduct testing by making several personas to see how they fit in with your product and service
- Analyze the demographics, age, location and gender of your current audience to compare For example, let’s take Instagram. Instagram is a social media platform, but if you look at statistics, its dominant age group is younger people. Over 60% of Instagram’s age group is people aged between 18 to 34 years old.
By analyzing existing behaviors and demographics, you should be able to create marketing campaigns that can fit your target audience’s preferences. Some examples might include a discount on a product your customer loves, allowing them to add it to their wish list, and more.
Understanding marketing helps you adapt to different cultures and preferences. Especially if you are a business that operates internationally, it’ll matter more as you do business in different regions of the world.
Define your brand position
Brand positioning is a process that helps businesses differentiate themselves from competitors and show their value proposition. You do this by identifying key features and the benefits that companies don’t offer, such as:
Providing adequate customer services: Providing 24/7 customer support for answering users’ queries and solving their problems. To maintain good relationships with your clients, you can offer them some promotions that’ll promote good relationships with them.
Having unique and innovative products: Many business owners might think lower prices are the key to having a good product, but this isn’t entirely true. If your product is unique and innovative, it’ll give you an edge over competitors and more freedom when setting the price.
High-quality user experience: Creating a friendly user experience matters a lot and never forget one thing, the more complicated your user experience is, the more your customers will distance themselves from you and your business. In the end, prices do matter, but the quality and experience you give your customers are what defines your brand positioning the most. After that, you’ll become independent of the prices you can put on your product or service. Some great examples of companies with unique products and premium prices include:
- Apple
- Gucci
- Zara
- Samsung
Consider creating video content
Videos are undoubtedly one of the most effective marketing platforms you can use for increasing your brand’s authority and taking your business to a new level. More than 90% of consumers want to see more video content from brands. Videos are an excellent way for launching new products, introducing your brand to new customers and establishing new relationships.
For many businesses, videos are an important part of branding strategies and help you attract and convert more customers and grow your business. In other words, a video can give you a clear idea about a product or service. Statistics show that and it’s now your turn to put this into practice.
The whole idea of an excellent branding strategy
An excellent branding strategy is all about understanding your customer on a deeper level. The more unique your product or service is, the more flexible you can be with your prices and customers. The whole idea is to distinguish yourself from the rest and always understand what your customers want.
Also, don’t forget about your video content. Sometimes, people find it easier to listen to video content compared to looking at the same content all the time.
About The Author:
Tony Ademi is a freelance SEO content and copywriter. He has been in the writing industry for three years and has managed to write hundreds of SEO-optimized articles. Moreover, he has written articles that have ranked #1 on Google. Tony’s primary concern when writing an article is to do extensive research and ensure that the reader is engaged until the end.