© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - Festive Philanthropy: Five Tips to Gift Well
Posted 15th December 2022

Festive Philanthropy: Five Tips to Gift Well

In the midst of the plethora of challenges facing us all, those who are fortunate to have something to spare may be seeking ways to support causes close to their hearts this Christmas, the peak time for charitable giving. But with so many worthy causes, how do you go about gifting in the most effective way?

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Festive Philanthropy: Five Tips to Gift Well

philanthropy

In the midst of the plethora of challenges facing us all, those who are fortunate to have something to spare may be seeking ways to support causes close to their hearts this Christmas, the peak time for charitable giving. But with so many worthy causes, how do you go about gifting in the most effective way? 

Philanthropy is a longer-term, more strategic approach to giving, aimed at addressing the underlying causes of problems facing our communities and wider society. It focuses on effective giving and maximising the impact of donations to ensure they are making a real difference for the organisations, as well as fulfilling the wishes of those giving the gifts.

Here, Andrew Evans, Philanthropy Adviser at Equilibrium Financial Planning shares his top tips for getting started with philanthropy and gifting well.

 

1. Identify the causes that matter most to you

With more than 170,000 registered charities in the UK and Wales alone, it’s not possible to support every cause. These charities do amazing work, which means that giving begins with identifying the causes that matter most to you and the organisations in which you feel your money is likely to have the greatest impact.

If you’re unsure of how to narrow down your areas of interest, think about what you want to achieve through giving and identify your objectives. You could also consider working with a philanthropy adviser who will help you to identify charities that align with your passions, interests and goals.

 

2. Do your research

Once you have compiled a list of organisations or causes that you’d like to support, take some time to do your research. This should include elements such as ensuring the organisation has a Charity Registration number. If it does you can visit the Charity Commission’s website to find out information such as who the charity’s trustees are, how muchsenior staff are paid and their published accounts.

It’s also worthwhile considering the size of the charity you want to donate to. Whilst gifting to large charities will make a difference, it’s important not to overlook smaller or newer charities that may be championing just as worthy causes. Your donation could make a much larger impact in a smaller charity with less scope for advertising budgets and fewer donors.

Similarly, you could research organisations nearby that are helping causes in your local area, enabling you to stay in regular contact and even see first-hand the difference that your money is making.

 

3. Consider a Donor Advised Fund

A Donor Advised Fund (DAF) is a charity that distributes funds in accordance with the wishes of those who make donations. It is simpler than setting up your own charitable foundation and allows you to plan donations over a prolonged period.

The money does not have to be donated straight away and can be invested by the DAF for capital growth or income, but it does attract relevant tax relief immediately. When you are ready to make a charitable gift from the fund, you ask the trustees of the DAF to make the donation. It is important to note that you cannot get the money back once it is placed into a DAF.

 

4. Know your tax benefits

Whilst the main goal of giving is to make a positive difference, it’s important to be aware of the benefits that gifting can provide to you as well. Charitable giving and philanthropy facilitate a range of tax benefits, including those related to inheritance tax.

Given the continued freeze of allowances, this is a consideration that is becoming relevant to an increasing number of households in the UK. This is because when you give money to charity your taxable income is reduced by the amount you chose to gift. For those earning between £50,000 – £60,000 or over £100,000, a charitable donation may mean your income falls below the tax threshold, meaning that valuable benefits can be retained or reinstated.

 

5. Go for Gift Aid

Gift Aid also has benefits for your tax bill, as well as for your chosen cause. For every £1 that you give, charities can claim 25p back from the government. If you are a higher-rate or additional-rate taxpayer, you can also claim back 20% or 25% of the donation respectively via a tax return.

Categories: Corporate Social Responsibility, News


You Might Also Like
Read Full PostRead - Eye Icon
Charterhouse’s Acquisition of Stake in Comexposium
M&A
14/05/2015Charterhouse’s Acquisition of Stake in Comexposium

Charterhouse's Acquisition of Stake in Comexposium

Read Full PostRead - Eye Icon
What Does Non-Verbal Communication Look Like Across Different Business Cultures?
News
05/09/2023What Does Non-Verbal Communication Look Like Across Different Business Cultures?

Cultural diversity has an interesting aspect – how it can be expressed through non-verbal communication. Although nonverbal communication is integral to every culture, it can take various forms – from subtle to obvious. Whatever form it takes, nonv

Read Full PostRead - Eye Icon
DAC Group Acquisition Introduces New Technology to UK Based Make It Rain
Finance
25/04/2015DAC Group Acquisition Introduces New Technology to UK Based Make It Rain

DAC Group Acquisition Introduces New Technology to UK Based Make It Rain

Read Full PostRead - Eye Icon
IBM Closes Acquisition of Resource/Ammirati
M&A
24/02/2016IBM Closes Acquisition of Resource/Ammirati

IBM today announced it completed the acquisition of Resource/Ammirati -- a leading, US-based digital marketing and creative agency -- to join IBM Interactive Experience or IBM iX, the world's largest digital agency. Financial terms were not disclosed.

Read Full PostRead - Eye Icon
UK Automotive Strengthens Korean Business Links
Strategy
29/04/2015UK Automotive Strengthens Korean Business Links

Wednesday 29 April 2015 The Society of Motor Manufacturers and Traders (SMMT) will this month lead a delegation of specialist UK automotive companies in a trade visit to Seoul, as the industry seeks to strengthen business links and partnerships with Korean com

Read Full PostRead - Eye Icon
Zurich Insurance Responds  to International Demand  for Comprehensive Cyber Policy
Finance
08/04/2015Zurich Insurance Responds to International Demand for Comprehensive Cyber Policy

Zurich have launched their ‘Security and Privacy’ policy and ‘DigitalResolve’

Read Full PostRead - Eye Icon
Machine Learning Will Make Almost 70% of Total AI Market Value in 2024
Innovation
19/03/2024Machine Learning Will Make Almost 70% of Total AI Market Value in 2024

The surging demand for AI-driven solutions across industries continues fuelling machine learning market growth, helping it reach a new record valuation and further increase its market share in the artificial intelligence landscape.

Read Full PostRead - Eye Icon
Banks Among the Worst at Blaming Customers When Things Go Wrong
Finance
26/05/2015Banks Among the Worst at Blaming Customers When Things Go Wrong

The traditional mantra for successful businesses ‘the customer is always right’ is under threat according to new research by alldayPA.

Read Full PostRead - Eye Icon
Personalized Legal Services
Legal
16/02/2021Personalized Legal Services

Scroggins Law Group PLLC is a family law boutique based in Dallas, Texas, set apart from their competitors through outstanding legal achievements and client-focused representation. Led by the well-renowned and board-certified attorney, Mark Scroggins, the firm



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow