© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - Aligning Interests
Posted 7th May 2019

Aligning Interests

AppleTree Capital LLP is an awarded independent financial advisor, specializing in Emerging Markets and Absolute Return strategies. Recently, we profiled the firm and spoke to Managing Directors, Michael Nicoletos and Dimitris Apistoulas who provided us with a detailed insight into the inner-workings of the award-winning company.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Aligning Interests

Appletree Capital LLP - Acquisition International Magazine

Aligning Interests

AppleTree Capital LLP is an awarded independent financial advisor, specializing in Emerging Markets and Absolute Return strategies. Recently, we profiled the firm and spoke to Managing Directors, Michael Nicoletos and Dimitris Apistoulas who provided us with a detailed insight into the inner-workings of the award-winning company.

Established in 2010, AppleTree Capital was launched by its two founding partners, Michael Nicoletos and Dimitris Apistoulas. Prior to AppleTree, the two co-founders worked together in Greece’s top broker (EFG Eurobank Securities) covering Eastern Europe and advising institutional investors and high net worth individuals.

Following the Lehman events of 2008, the two co-founders, who had identified many of the early signs of the impending crisis and advised their clients accordingly, decided to launch their own asset management company.

After six years of successful operations and a record year in 2015 (net return of AppleTree Capital’s flagship fund: +35%), AppleTree Capital moved its HQ to London embarking in a new effort to diversify its portfolio of products and gain critical mass.

“Here at AppleTree Capital, we focus primarily on Emerging Europe, a niche part of the Emerging Markets world, which is often overlooked by the traditional Emerging Markets funds.”

The two founding partners, with a joint experience of more than 30 years in research and investing recognize the challenges of successful investing and the volatility that this entails.

“Emerging Markets have tremendous potential and equally interesting challenges,” Michael and Dimitris argue.
“AppleTree Capital’s core mission is to deliver superior risk-adjusted returns for investors who place their trust in us to navigate their investments while adopting best industry standards. This is ensured by our commitment to transparency and by cooperating with renowned business partners in every step of the way.”

“AppleTree Capital’s core mission is to deliver superior risk-adjusted returns for investors who place their trust in us to navigate their investments while adopting best industry standards. This is ensured by our commitment to transparency and by cooperating with renowned business partners in every step of the way.”

The founding partners shared their experience during the early days when they were trying to set up their own asset management company in the aftermath of the global financial crisis.

“Many of our potential investors had suffered during the financial crisis as they were caught into products or fund structures that failed to protect or to provide them with adequate transparency in times of extreme turmoil. We never believed in complex structures or “fine-prints.” Attractive returns can be achieved with simple, comprehensive structures that above all ensure transparency and liquidity. We vouched to set up our company and funds adopting best practices even though we were a small start-up firm and costs were substantial.

We do not regret for a second the fact, that at the time, we decided to set up a structure with higher costs for the sole purpose to reassure investors that the structure of their investment would be safe.

We consider investors as our partners, and in turn, they continue to place their trust in us on good times and on bad times. Aligned interest is a standard line in our industry. However, we believe that few companies indeed adhere to this simple yet fundamental rule. We prove our commitment to it, every day.”

Asked to comment on their investment approach, Michael and Dimitris gave us some insight on the inner workings and their investment methodology.

“Having worked and invested in emerging markets for years, we have established a good understanding and a constant stream of information from the ground which we use to generate ideas and enter into thematic trades with attractive risk/ return characteristics. Mispricings are more common in this part of the world as many of these markets are overlooked by the larger players, creating opportunities for arbitrage. Extensive valuation work, road trips and keeping tabs on political developments that might signal significant changes in economic policy, are our main tools.”

But, nothing ever works like clockwork, both argue. Moreover, the key is to remain focused when things do not turn out as expected. Investing in these markets is a long game and patience is vital.

“We have had good years and bad years, and this is something that we have learned to live with, as we are active managers, investing according to our conviction. In some cases, our convictions have been correct, but the timing has been wrong. In other instances, we have been just wrong. But what matters at the end, is that our investors know that we always do our homework, our views are communicated to them, and our interests are fully aligned. Moreover, because of our hedging strategies, when markets turn sour, our portfolios tend to outperform significantly.”

“We are truly Alternative Asset Managers, in the sense that we are very flexible, changing the portfolio’s net position from long to short swiftly according to our conviction. We see things from a topdown approach, looking for the catalysts that can affect countries and sectors within our geographical universe. We then proceed with extensive analysis of our preferred exposures (trickling down from long or short on countries, to sectors and specific names) to implement our strategy, reflecting our view of the world. This is what really made a difference this year and distinguished our performance from the competition. We were amongst the first to identify that Turkey was stuck between a rock and a hard place and kept our conviction even though it was working against us during the first three months of 2018. At the end and despite the initial “pain” we were proven right. We hold a similar conviction on Greece after the recent rally in prices. So far, it is not working as expected but having done our homework, we hold our conviction that investors are way too complacent.”

In 2018, AppleTree Capital’s flagship, the Violet Emerging Markets Fund yielded a net return of +10.28% in USD terms during 2018 vs. a -18.90% drop of its benchmark, the MSCI EMEA.”

Moving forward, Appletree Capital hopes to build upon the success which it has accumulated since its inception, which includes being selected in Acquisition Intl.’s 2018 Global Excellence Awards, where it was righteously awarded the accolade Emerging Markets Financial Adviser of the Year – 2018.

Company: Appletree Capital LLP
Address: 104 Lancaster Gate, W2 3NT London, United Kingdom
Email: info@appletree-capital.com

Categories: Finance, Strategy


You Might Also Like
Read Full PostRead - Eye Icon
How to Manage Your Budget During Inflationary Times
Finance
20/04/2022How to Manage Your Budget During Inflationary Times

At this point, there is no getting away from the word inflation. Everyone is talking about it, many complaining about it, but do you know how to take action to survive it? Depending on your age range, you may or may not have experienced life in inflationary ti

Read Full PostRead - Eye Icon
Low Transmission Fluid Pressure: A Hidden Post-Collision Risk for Businesses
Legal
27/01/2026Low Transmission Fluid Pressure: A Hidden Post-Collision Risk for Businesses

For many businesses, vehicle reliability is directly tied to operational continuity, cost control, and risk exposure. Transmission failures are often categorised as routine mechanical wear, particularly when they occur sometime after a collision. However, many

Read Full PostRead - Eye Icon
Blockchain Pioneers Secure Success!
News
26/07/2022Blockchain Pioneers Secure Success!

The use of IT solutions within the business world is nothing new, but the blockchain offers a wealth of opportunity that many businesses have not even begun to consider.

Read Full PostRead - Eye Icon
ID Verification: Cashing In On A $5bn + M&A Market
Finance
24/04/2024ID Verification: Cashing In On A $5bn + M&A Market

Digital identity fraud is a growing threat, with the U.S. economy suffering over $52 billion in fraud-related losses in 2021 alone.

Read Full PostRead - Eye Icon
How Your Medicines Are Put To The Test
Innovation
16/02/2024How Your Medicines Are Put To The Test

Ever wondered about the incredible journey your medicines undertake before landing in your pharmacy bag? It’s a fascinating process of scientific rigor, safety assurance, and constant innovation that shows the untold stories behind the pills we often tak

Read Full PostRead - Eye Icon
The Art of Mindfulness
Innovation
13/06/2017The Art of Mindfulness

Mahima Klinge, bestselling author and renowned self-mastery mentor and leadership trainer, tells us more about her approach and how we can all benefit from The Mahima Mindset following their recent success in achieving the European Training Awards 2017 – Swi

Read Full PostRead - Eye Icon
Data as a Due Diligence Tool and How Ethical Insights Are Driving Smarter Acquisitions
M&A
28/01/2026Data as a Due Diligence Tool and How Ethical Insights Are Driving Smarter Acquisitions

Businesses have become more data-driven, and another question which is increasingly shaping acquisition decisions is how well does a company understand, govern and use its data?

Read Full PostRead - Eye Icon
How to Prep a Bank Ready SBA Loan Package
Finance
24/08/2026How to Prep a Bank Ready SBA Loan Package

Securing approval for a Small Business Administration loan comes down to eliminating friction before an underwriter ever sees your file. There are roughly 150 to 200 SBA 7a applications processed every day, yet nearly half of all applicants get turned away due

Read Full PostRead - Eye Icon
What Makes Translation and Localisation Services Truly Effective
Technology
17/09/2026What Makes Translation and Localisation Services Truly Effective

Plenty of companies still treat translation like a box to tick. Grab the English source, push it through a tool, or hand it to whoever on the team speaks the language, hit publish, and done. Then the emails start coming in. A tagline reads as clumsy or acciden



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow