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Posted 7th August 2024

Accelerating Subscription Business Growth With AI

Customer retention is a top priority for businesses with subscription-based models. However, subscription business leaders are often challenged with turning their enterprise customer data into targeted interventions that result in retention improvement.

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Accelerating Subscription Business Growth With AI
VOZIQ AI Co-Founders in their Ashburn VA Data Center

Customer retention is a top priority for businesses with subscription-based models. However, subscription business leaders are often challenged with turning their enterprise customer data into targeted interventions that result in retention improvement. To such subscription business leaders, who are looking for a retention breakthrough, VOZIQ AI offers a revolutionary AI-powered solution which predicts who will cancel, why will they cancel, and what can be done to prevent the cancellation. What makes VOZIQ AI offering unique is the synergy of award-winning AI models, perfected over the last 10+ years by training them using 10s of millions of actual subscription customer data. In addition, every client has direct access to VOZIQ’s AI Center of Excellence which consists of consultants who have collectively helped their clients achieve over $750 million customer lifetime value improvement so far. This innovative work, with proven results has comfortably earned VOZIQ AI 2024’s Best AI-Based Customer Retention Platform award for Mid-Atlantic USA.

VOZIQ AI’s mission is simple: to help subscription businesses leverage cutting-edge AI technology to understand their customers better. It helps its clients meet their needs and drives growth by creating a happy and profitable customer-base using several predictive models created specifically for subscription business use cases. While the mechanics of AI technology are deeply complex, VOZIQ applies its solutions to client operations with minimal disruption, seamless implementation, and demonstrable, rapid return on investment.

VOZIQ’s advanced software utilizes over 10 machine learning models to identify precursors to customer churn early in the process, flag customers who exhibit these patterns well before they decide to cancel, and turns the intelligence into prescriptive guidance for the customer-facing teams. It is the ideal tool to develop an evidence-based understanding of subscriber behavior, identifying those who may benefit from risk reduction, price increase, upgrades, add-ons, or referral campaigns. Trained with over 20 million subscribers’ data, the models offer unmatched accuracy and actionability for growth uses cases in any subscription business.

This AI technology powers the end-to-end solution which not only uncovers hidden churn risk but making the insights available to decision-makers and customer-facing staff to act on it. However, creating predictive intelligence and integrating it with enterprise systems is just one part of the success equation. The other, and undoubtedly more crucial part, pertains to successfully managing the change and ensuring that the AI-driven, risk-aware operation is the new normal. To this end, VOZIQ’s AI Center of Excellence (ACE), which consists of experienced AI specialists, works as an extension of the client teams to ensure smooth implementation, and helps the client drive cultural change necessary for lasting impact.

Conversation about AI is dominating the business space, and it’s easy to see why. AI can be an incredibly powerful tool to understand customer needs and meet those needs proactively. What’s more, its applications are theoretically endless. However, according to Gartner, “almost 52% of all AI projects fail to make the switch from lab to production.” This is one of the areas in which the company excels, deploying AI as quickly as within just 90 days.

“Our no-cost AI growth strategy bootcamp offers everything a business champion needs to sprint-test the transformative power of AI for their goals, using their own data.”

From concept to implementation, the process is straightforward, as VOZIQ interacts with client teams, assesses their current data sources and retention strategy, and creates a custom roadmap tailored to the company’s goals and business needs. The end-to-end AI solution which works to achieve these steps aims to create actionable intelligence, reduce customer churn, and help businesses understand the key risk factors contributing to it. The crucial result is improved customer lifetime value, which is the “north star metric” upon which VOZIQ’s approach hinges. Its AI Centre of Intelligence (ACE) consulting assures that teams are informed along the way and remain an active part of the process.

“Our customers appreciate how we become an extension of their teams and make it super easy to adopt AI to their business cases. The unique combination of AI software along with ACE consulting services proves to be a game changer for our customers, who have achieved tens of millions in customer lifetime value increase with the help of VOZIQ AI.”

The company’s new and unique no-cost, AI-driven growth bootcamp is an extension of the mentorship it provides and offers a smooth, pressure- free onboarding process for potential clients. In the company’s words, it provides subscription businesses a “guided, proof of value exercise on their real data.” The bootcamp provides customers a demonstration of the value VOZIQ’s AI solutions can add to their business. This uses their own data as opposed to simulating a fictional use case, making it real and achievable.

In the words of Co-Founder and Chief Data Scientist Dr. Vasudeva Akula, “the bootcamp offers everything a business champion needs – a scalable, production-ready platform, business applications, fine-tuned predictive models, experienced consulting team – to sprint-test the transformational power of AI for their goals.” The program is free from both monetary cost and obligation, and quickly became a popular method of AI deployment among their clients.

VOZIQ AI has transformed many businesses and delivered over $750 Million in combined customer lifetime value increase so far. The team is particularly proud of its work for Brinks Home, a top-3 home security provider in the US with over 800,000 subscribers. Thanks to VOZIQ’s predictive customer retention solution, Brinks Home, in collaboration with the ACE team, used its newfound risk awareness to drive a large-scale proactive retention campaigns, resulting in 50,000 proactive contract renewals per year and a $100 million increase in customer lifetime value.

Sava Tsvetkov from Brinks Home, who’s their SVP Finance & Strategy, lauds VOZIQ’s work, stating, “VOZIQ AI exemplifies how data-driven decisions can lead to better outcomes. Their AI platform’s ability to forecast at a granular level has significantly helped us scale our proactive retention program to generate over $10 million NPV per year, which is pretty massive in enterprise value.”

As more businesses consider how AI can work for them and adoption rates increase, some perform better than others at operationalizing AI-driven insights. Research suggests that AI-driven predictions aren’t sufficient to empower meaningful change to businesses and that mastering operationalization of AI is key to this. The company’s platform is far ahead of the game on this front, loading its product with pre-built predictions, highly re-trainable to meet bespoke business needs and hone its focus on specific subscriber behaviors.

The near future is an exciting time for VOZIQ AI, as it plans to expand from its sole focus on customer retention to subscription business growth. In Dr. Akula’s words, this means, “helping subscription businesses with additional use cases like pricing optimization, sales lead scoring, and improving Net Promoter Score through AI-powered insights.”

Suresh Akula, Co-Founder and CTO highlighted how their technology roadmap is about to make their proven solution even stronger over time. Suresh goes on to say, “we are actively exploring 3rd party data enrichment partnerships to plug the data gaps, create high-resolution customer intelligence, and enhance actionability.” The company intends to create a robust AI solution which is tailorable and scalable to any subscription business to help them understand their customers better and drive growth using the advances in AI technology.

Upcoming projects include redesign of their APIs to make it easier to integrate into their clients existing customer contact channels beyond their contact center. These include integrations with email marketing, field service, website, mobile app and other customer interaction channels requested by their clients to scale their success. The company is also excited to integrate AI further into customer interactions, automate business processes, and provide real-time insights to enhance customer service and improve subscription growth metrics.

For over 10 years, VOZIQ AI has been helping leading subscription brands use AI to drive growth and achieve substantial business transformation. It’s a pioneer in the industry, and a truly visionary company which provides its customers constant innovation, adding tremendous value to their operations and stakeholders. As it expands the markets it services in more exciting ways, and charts new territory, it is set to be recognized more year-by-year for the inspired, forward-thinking company it is.

For business enquiries, contact VOZIQ AI on their website – www.voziq.ai

Categories: Innovation, News, Strategy


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