Marketers already know how important search engine optimization (SEO) is for growing your small business, but you may not think of attorneys as experts in SEO. However, their knowledge of law and ability to adapt can make lawyers well-equipped to start and grow businesses.
What Lawyers Can Teach Us About SEO
Believe it or not, lawyers can actually offer great insights to help your website rank higher on search engine results pages.
Here’s what attorneys can teach all of us about SEO.
Research and Think Strategically Just like in legal cases, successful SEO requires lots of research. To create a successful SEO strategy, marketers have to research the keywords and phrases their target audience is using, understand customer search engine preferences, and consider the competition they’re facing.
And, like in law, understanding the competition and being prepared for the worst is key to business success. An attorney wouldn’t take a case without first researching the facts, and your website needs the same preparation and strategic thinking to reach its fullest potential.
Content is King Attorneys know their case won’t hold up if their evidence isn’t strong enough. On the internet, content is king, and customers aren’t going to buy your products if your content isn’t convincing enough. It could be said that effective evidence and relevant content share a similar purpose.
When it comes to SEO for lawyers, content is very important. You certainly can’t create a successful website with thin content. If the content isn’t meaningful, your website isn’t likely to rank highly, if at all. Marketers and lawyers need to be experts in their space to get noticed.
High Attention to Detail
Lawyers are known for having a strong attention to detail. In fact, they need to accurately skim documents and fill out contracts every single day. If they fail to conduct their due diligence, they could negatively impact a person’s life. Lawyers must abide by a high standard of quality.
While marketers don’t have to be that careful, a single keyword out of place or a misplaced backlink can still affect a website’s SEO. Marketers who pay attention and prioritize quality over quantity are more likely to be successful because they can better sell to their target audience.
Updating Regularly In law, it’s essential to stay up to date with changes in the field. In the same way, you’ll need to be consistent in updating your website content to make sure that you stay up to date with the challenges of SEO, as well. Make it a priority to create original content, and update it regularly.
This is especially important if your website operates in a competitive field where content must constantly adapt to changes in search engine algorithms. One of those industries happens to be law, as there are so many competing lawyers using the same keywords and backlinks.
Stay Creative In law, there’s always a creative solution. SEO is no different! As you work on your SEO optimization strategy, don’t be afraid to be creative and think outside the box. Brainstorm and find ways to stay ahead of the competition through backlinks and other off-site tactics.
At the same time, marketers and lawyers can’t get too creative. They still need to follow SEO rules that help them get the most out of their strategies. But once you satisfy core SEO conditions, you can start to add your own style, similar to an arguing lawyer in a courtroom.
Attorneys offer great insights that can help your small business’s website rank higher on search engine results. While it seems strange to look to lawyers for help with marketing, they’re surprisingly adept in these topics. Maybe it’s time to ask law experts about SEO tactics!