© Copyright Acquisition International 2024 - All Rights Reserved.

Article Image - CEO of the Year, Austria
Posted 2nd February 2016

CEO of the Year, Austria

Vienna International Hotelmanagement AG looks back on more than 26 years of success, during which time it has focused on building and expanding its portfolio of hotels in the 3- to 5-star segment.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

CEO of the Year, Austria
Image

Vienna International Hotelmanagement AG looks back on more than 26 years of success, during which time it has focused on building and expanding its portfolio of hotels in the 3- to 5-star segment. CEO Rupert Simoner talks us through the group and the vast hotel portfolio it has built up during its 26 year lifetime.

Vienna International Hotelmanagement –repositioned in 2016 as Vienna House -has established itself as Austria’s largest hotel group with its 38 hotels, four hotel lines and 2.200 employees operates in ten countries: from France to Russia, from the Polish Amber Coast up to the Austrian Vorarlberg. Among them top tourist destinations such as Berlin, Bratislava, Bucharest, Coburg, Carlsbad, Krakow, Lodz, Munich, Neckarsulm, Trier, Paris and Prague.

In September 2014, I took over the helm of VI with the goal of repositioning the company, establishing a clear brand strategy and putting into action all the necessary changes in order to do so. Along the way, we started by repositioning ourselves from the inside out, bringing the staff on board from the beginning, and so laying the foundation for future growth and continued commercial success. 

My business strategy revolves around the lobby of each individual hotel. I know if a concept works out with one glimpse into the lobby. The lobby is the heart of a hotel. When a hotel lobby, or a restaurant or bar, are full of people making lively conversation, enjoying a relaxing drink or just passing the time, then the concept works. Everyone knows that a hotel has rooms, but the decisive difference lies in those areas where people come together.

Additionally, a new corporate culture only works when it is accepted and lived from the inside. All the employees were informed about the development steps from the beginning and kept up-to-date with regular news from myself and my management board colleague, hotel directors and direct management in open feedback discussions. National and international workshops provided additional support for the process.

We developed a “roadmap” for our new self-image of Vienna House which translates our core values into daily actions and in a simple and understandable way explains what optimal guest feedback, employee conduct, work environment and management understanding looks like at Vienna House.

Currently, the hotel market is in a state of flux which is providing us with a number of challenges. One of the most recent and already largest “hotel” providers, Airbnb, today has not appointed a single receptionist or housekeeper. In exchange, it offers supposed transparency and authentic, individual experiences at a favourable price.

Today’s guests have excellent access to the most up-to-date information. Their thinking and actions are global, local and mobile at the same time, and they have a steadily increasing selection of options to choose from.

At the same time, people’s understanding of value is undergoing a transformation. Traditional values such as luxury, in view of expensive status symbols, star categorisations and standards, are being replaced by personal, unique and, above all, one-of-a-kind experiences. People’s self-image has become more value-conscious than status-oriented.

As such we have had to fight back, developing strengthening our Quality Management division creating new guidelines and standards. Derived from this is the new Touch Point Guide that specifies a small but well-reasoned number of new standards for the hotels. Furthermore rating portals are being analysed and documented in a professional and transparent way and linked to concrete actions.

We always question our actions and our conduct towards the guests and whomever we are facing (stakeholders, clients, partners, owners, media). All changes systematically derive from the guests’ perspective – this is what we do.

This rebranding is due to be fully implemented by 1st February this year. A transformation process of this magnitude is implemented in steps. The first step was to define so-called flagships; the flagships have been remodelled, renovated and adapted. Other hotels are then remodelled in succession. Besides controlling costs and protecting the investment, this procedure has the advantage of adjusting concepts to the market and truly aligning all activities to the various requirements of the guests.

All changes systematically derive from the guests’ perspective and include e.g. free high-speed internet access, mobile check-in/check-out as well as a personalised reception culture and an open lobby with living room or lounge. The meeting areas are being modernised with new interiors and creative, multifunctional spaces. The new restaurant, bar and breakfast concepts will focus on rationality. The issue of mobility is being addressed through bike stations, e-vehicle stations and car sharing stations. Top-quality room amenities, a kids’ world, as well as new and simple building services and modern technologies, such as charging stations at all tables or web-based concierge services, are just some of the additional guest-oriented changes.

Therefore, the future for our firm looks exciting, as we endeavour to ensure that our guests receive a top quality service and that we remain at the top of the ever changing hotel industry.

Contact Details

Company: Vienna House

Name: Betina Welter 

Email: presse@viennahouse.com       

Web Address: www.viennahouse.com

Address: Dresdner Straße 87, 1200 Vienna, Austria

Telephone: 0043 1 333 7373 55

Categories: Leadership, Strategy


You Might Also Like
Read Full PostRead - Eye Icon
Financing Gap For Female Entrepreneurs Widens By 78% Since The Rose Review in 2019
Finance
25/04/2024Financing Gap For Female Entrepreneurs Widens By 78% Since The Rose Review in 2019

The financing gap between men and women for government-backed Start Up Loans has widened by 78% since the Alison Rose Review was published in 2019 - an independent review of female entrepreneurship in the UK commissioned by the Treasury.

Read Full PostRead - Eye Icon
A Key Player in Malta’s Success Story
Strategy
27/10/2017A Key Player in Malta’s Success Story

A Key Player in Malta’s Success Story

Read Full PostRead - Eye Icon
Riverbed: SD-WAN’s Latest Innovator
Innovation
05/12/2016Riverbed: SD-WAN’s Latest Innovator

Riverbed is a leading technology provider which supports applications, websites, networks, data centers, the cloud, and remote offices to work more efficiently.

Read Full PostRead - Eye Icon
Merrill Datasite Advise Fraser’s Acquisition of Malmaison
M&A
30/07/2015Merrill Datasite Advise Fraser’s Acquisition of Malmaison

Merrill Datasite Advise Fraser's Acquisition of Malmaison

Read Full PostRead - Eye Icon
Tech-led M&A: How to Attract a Buyer
Leadership
05/06/2019Tech-led M&A: How to Attract a Buyer

The tech sector is one of the most targeted for M&A activity, attracting a wide variety of cross-industry buyers.

Read Full PostRead - Eye Icon
Construction Lawyer Reaches New Heights
Leadership
14/04/2020Construction Lawyer Reaches New Heights

Law is an arena in which experience and expertise can provide a cutting edge over the competition. In construction law today, being knowledgeable about everything from planning to completion is a necessity. Bringing all of that and so much more to the table is

Read Full PostRead - Eye Icon
Compliance Management Essentials for Banks
News
28/06/2024Compliance Management Essentials for Banks

Regarding compliance, banks must uphold a higher standard than other business organizations. Simply put, banks carry the burden of much more stringent regulations that (if ignored) can result in significant monetary penalties. Let’s take a closer look at

Read Full PostRead - Eye Icon
What Does Non-Verbal Communication Look Like Across Different Business Cultures?
News
05/09/2023What Does Non-Verbal Communication Look Like Across Different Business Cultures?

Cultural diversity has an interesting aspect – how it can be expressed through non-verbal communication. Although nonverbal communication is integral to every culture, it can take various forms – from subtle to obvious. Whatever form it takes, nonv

Read Full PostRead - Eye Icon
Best Fund House 2016 & Best Dynamic Asset Allocation/Volatility Fund
Finance
20/05/2016Best Fund House 2016 & Best Dynamic Asset Allocation/Volatility Fund

ICICI Prudential Asset Management Company Ltd. is India’s largest asset management company, with a particular focus on bridging the gap between savings and investments and creating long term wealth for investors.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow