© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities
Posted 14th March 2016

App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities

Today App Annie, the most trusted app data and insights platform, announced that it has acquired app marketing data company AppScotch to expand its technology capabilities.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities
Image

Today App Annie, the most trusted app data and insights platform, announced that it has acquired app marketing data company AppScotch to expand its technology capabilities.

With San Francisco-headquartered AppScotch, this marks App Annie’s third acquisition in two years following the acquisition of Dutch firm Distimo in 2014 and the Canadian firm Mobidia in 2015. Following a recent funding round, this news strengthens App Annie’s position as the most trusted provider of app data and insights in today’s evolving app economy.

“Apps are changing the world, creating amazing opportunities for individuals and for businesses of all sizes. We help companies seize these opportunities. We are always looking for technologies and talent that enhance our products and mission,” commented Bertrand Schmitt, CEO & co-founder at App Annie. “The AppScotch team shares our passion for apps and has developed some exciting complementary technology. App Annie is developing its next wave of innovative products that clients will find invaluable in planning their app development and marketing strategies and this acquisition supports this development.”

App Annie delivers market data products tracking revenues, downloads, advertising, user metrics and consumer engagement for all leading apps. The next major release in App Annie’s Intelligence product suite will focus on adding new app advertising metrics to aid marketers in assessing and optimizing their marketing and creative strategies. App Annie continues its quest to bring more actionable data and transparency to companies to run better app businesses. Read more about the news at App Annie.

Categories: M&A


You Might Also Like
Read Full PostRead - Eye Icon
Browne Jacobson advises LDC on £25m Aspin Group investment
Finance
14/05/2015Browne Jacobson advises LDC on £25m Aspin Group investment

Browne Jacobson advises LDC on £25m Aspin Group investment.

Read Full PostRead - Eye Icon
Ready for New Challenges
Innovation
29/06/2017Ready for New Challenges

Carlos Martín of MST Holding was delighted to receive the CTO of the Year – Spain accolade recently, after which we took the opportunity to profile the company and his crucial role within it.

Read Full PostRead - Eye Icon
The Digital Operational Resilience Act: What This Means for the Finance Sector and Its Legacy Technology
Finance
02/11/2023The Digital Operational Resilience Act: What This Means for the Finance Sector and Its Legacy Technology

The main objective of the Digital Operational Resilience Act (DORA) is to strengthen the IT security of financial entities such as banks, insurance companies and investment firms. The EU deems this necessary because of the growing risk of depending on Informat

Read Full PostRead - Eye Icon
How to Implement a Flawless Digital Marketing Strategy
Innovation
21/11/2019How to Implement a Flawless Digital Marketing Strategy

A cohesive digital marketing strategy is essential for any company that wants to maximise profits and gain new customers. Many organisations opt to reconfigure traditional marketing strategies in accordance with the digital arena, but this approach to digital

Read Full PostRead - Eye Icon
Research Shows Many Users Do Nothing to Protect Their Smart Devices
Innovation
04/08/2021Research Shows Many Users Do Nothing to Protect Their Smart Devices

New research by the leading cybersecurity solution NordVPN shows that users don’t take the security of their IoT devices seriously. Almost 88% of people have some kind of IoT device in their household. However, some of them take very little action against th

Read Full PostRead - Eye Icon
A Successful Merger
Leadership
03/03/2016A Successful Merger

Last year, Frankfurt based firm ARNECKE SIEBOLD and Munich based firm SIBETH combined to form ARNECKE SIBETH.

Read Full PostRead - Eye Icon
How Can Speech Analytics Improve Your Business Marketing?
News
01/08/2023How Can Speech Analytics Improve Your Business Marketing?

When it comes to your marketing, it’s important to have the right tools implemented into your processes to enhance your results, which in turn, could benefit your business.

Read Full PostRead - Eye Icon
Doing Business Overseas
Finance
05/05/2016Doing Business Overseas

Landing Dione is a Consultant, who specialises in real estate management and strategies, quality management, value chain management, project management and business development.

Read Full PostRead - Eye Icon
Why are Passwords Bad for Business?
News
10/01/2022Why are Passwords Bad for Business?

Would you believe that 87 per cent of internet users have found themselves locked out of an account at some stage? This surprising statistic highlights how passwords are the thorn in the sides of many people online.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow