© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities
Posted 14th March 2016

App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities

Today App Annie, the most trusted app data and insights platform, announced that it has acquired app marketing data company AppScotch to expand its technology capabilities.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities
Image

Today App Annie, the most trusted app data and insights platform, announced that it has acquired app marketing data company AppScotch to expand its technology capabilities.

With San Francisco-headquartered AppScotch, this marks App Annie’s third acquisition in two years following the acquisition of Dutch firm Distimo in 2014 and the Canadian firm Mobidia in 2015. Following a recent funding round, this news strengthens App Annie’s position as the most trusted provider of app data and insights in today’s evolving app economy.

“Apps are changing the world, creating amazing opportunities for individuals and for businesses of all sizes. We help companies seize these opportunities. We are always looking for technologies and talent that enhance our products and mission,” commented Bertrand Schmitt, CEO & co-founder at App Annie. “The AppScotch team shares our passion for apps and has developed some exciting complementary technology. App Annie is developing its next wave of innovative products that clients will find invaluable in planning their app development and marketing strategies and this acquisition supports this development.”

App Annie delivers market data products tracking revenues, downloads, advertising, user metrics and consumer engagement for all leading apps. The next major release in App Annie’s Intelligence product suite will focus on adding new app advertising metrics to aid marketers in assessing and optimizing their marketing and creative strategies. App Annie continues its quest to bring more actionable data and transparency to companies to run better app businesses. Read more about the news at App Annie.

Categories: M&A


You Might Also Like
Read Full PostRead - Eye Icon
Five Team-Building Tactics to Take Your Business Culture to the Next Level
Leadership
24/09/2020Five Team-Building Tactics to Take Your Business Culture to the Next Level

Recent research undertaken at the Queens University of Charlotte revealed that 75% of employers rate teamwork and collaboration as ‘very important’. This illustrates the value of a productive and hardworking team in the workplace. It’s widely considered

Read Full PostRead - Eye Icon
British Land Exchanges £733 Million of Joint Venture Properties With Tesco
Finance
23/03/2015British Land Exchanges £733 Million of Joint Venture Properties With Tesco

British Land announces it has completed a £733 million property exchange transaction with Tesco. Under the terms of the transaction, British Land has sold its 50% interest in a joint venture portfolio of 21 stand-alone foodstores to Tesco and acquired Tesco's

Read Full PostRead - Eye Icon
Banking on Success
Finance
26/01/2017Banking on Success

Founded in 1899, and headquartered in Nicosia, Cyprus, Bank of Cyprus is today the leading banking and financial services group in Cyprus, with significant market shares across all businesses. Today, Marios Skandalis is the Director of the Group Compliance Div

Read Full PostRead - Eye Icon
Top Business Events in Frankfurt February 2023 You Should Attend
News
26/01/2023Top Business Events in Frankfurt February 2023 You Should Attend

In terms of business, Frankfurt occupies one of the central places in all of Europe. Not only do a huge number of businesses open here, but businessmen also come here in search of new partners, deals, and clients. So many people who want to start their busines

Read Full PostRead - Eye Icon
Leading U.S. Locations for Aspiring Stock Brokers
News
11/09/2023Leading U.S. Locations for Aspiring Stock Brokers

As a budding stockbroker looking to stake your claim in the trading world, you may be okay starting from anywhere. The truth is where you choose to launch and grow your career as a stockbroker can dramatically impact your professional and personal success.&nbs

Read Full PostRead - Eye Icon
Unlocking Seamless Communication: Mastering SharePoint Calendar for Large Enterprises
News
18/09/2023Unlocking Seamless Communication: Mastering SharePoint Calendar for Large Enterprises

In today’s hyper-connected corporate world, having robust, adaptable, and user-friendly tools is non-negotiable. SharePoint Calendar is one such indispensable tool, stemming from Microsoft’s SharePoint—a platform that has been redef

Read Full PostRead - Eye Icon
How To Buy Small Businesses With Little-To-No Money Down In 2024
News
18/01/2024How To Buy Small Businesses With Little-To-No Money Down In 2024

Source: Unsplash In 2024, the allure of buying small businesses is heightened by a few more factors. First, the pandemic aftermath has led to numerous market gaps waiting to be filled – a prime opportunity for nimble small businesses. Also, the rise of d

Read Full PostRead - Eye Icon
How to Create an Outstanding Branding Strategy in 2023
News
02/03/2023How to Create an Outstanding Branding Strategy in 2023

If you want to survive in a competitive market, you need to carefully think about your branding strategy. Fortunately, many big brands can afford to spend money on different strategies, but this isn’t the case for all brands.

Read Full PostRead - Eye Icon
What to Do After a Workplace Injury
Legal
22/04/2022What to Do After a Workplace Injury

Following an injury at your workplace, you have the right to workers' compensation benefits to cater for your medical bill, lost wages, and possible disability. Nevertheless, it's challenging to know what to do when you're ill or injured.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow