© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities
Posted 14th March 2016

App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities

Today App Annie, the most trusted app data and insights platform, announced that it has acquired app marketing data company AppScotch to expand its technology capabilities.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities
Image

Today App Annie, the most trusted app data and insights platform, announced that it has acquired app marketing data company AppScotch to expand its technology capabilities.

With San Francisco-headquartered AppScotch, this marks App Annie’s third acquisition in two years following the acquisition of Dutch firm Distimo in 2014 and the Canadian firm Mobidia in 2015. Following a recent funding round, this news strengthens App Annie’s position as the most trusted provider of app data and insights in today’s evolving app economy.

“Apps are changing the world, creating amazing opportunities for individuals and for businesses of all sizes. We help companies seize these opportunities. We are always looking for technologies and talent that enhance our products and mission,” commented Bertrand Schmitt, CEO & co-founder at App Annie. “The AppScotch team shares our passion for apps and has developed some exciting complementary technology. App Annie is developing its next wave of innovative products that clients will find invaluable in planning their app development and marketing strategies and this acquisition supports this development.”

App Annie delivers market data products tracking revenues, downloads, advertising, user metrics and consumer engagement for all leading apps. The next major release in App Annie’s Intelligence product suite will focus on adding new app advertising metrics to aid marketers in assessing and optimizing their marketing and creative strategies. App Annie continues its quest to bring more actionable data and transparency to companies to run better app businesses. Read more about the news at App Annie.

Categories: M&A


You Might Also Like
Read Full PostRead - Eye Icon
The Systems Investment Firms Use to Manage Risk and Compliance
Technology
23/03/2026The Systems Investment Firms Use to Manage Risk and Compliance

Investment firms operate in one of the most heavily regulated environments in the business world. Asset managers, private equity firms, hedge funds, and venture capital groups all face complex compliance requirements designed to protect investors and maintain

Read Full PostRead - Eye Icon
Ownership Mindset: Cultivating Engagement Through Employee Shareholding
News
01/07/2024Ownership Mindset: Cultivating Engagement Through Employee Shareholding

In today’s competitive landscape, fostering a culture of engagement among employees is paramount for the success and sustainability of any business. Employee engagement goes beyond mere satisfaction; it’s about creating a sense of belonging, purpos

Read Full PostRead - Eye Icon
Aetina Showcases Next-Gen Edge AI Solutions at COMPUTEX 2024
Innovation
03/06/2024Aetina Showcases Next-Gen Edge AI Solutions at COMPUTEX 2024

Aetina, a leading edge AI solutions provider, is showcasing its innovative solutions at COMPUTEX 2024 in Taipei, Taiwan

Read Full PostRead - Eye Icon
Deep Expertise In Iraq Litigation
Leadership
23/09/2019Deep Expertise In Iraq Litigation

Dler Law Office is a full service law firm, practicing law in all of Iraq. Recently, we caught up with Founding Partner and AI’s Leading Business and Commercial Litigation Lawyer of the Year, Iraq, Dler Saber who provided us with a detailed glimpse into the

Read Full PostRead - Eye Icon
Turning a Struggling Brand into a Triumph: the ABC to Success
Strategy
06/01/2022Turning a Struggling Brand into a Triumph: the ABC to Success

Instability throughout the retail sector came to the fore during the pandemic as established brands struggled to overcome their outdated business models. However, the challenges faced by these brands began the well before the pandemic as market fluctuations ca

Read Full PostRead - Eye Icon
Linxens Acquires Smartrac’s Secure ID & Transaction
Finance
07/11/2016Linxens Acquires Smartrac’s Secure ID & Transaction

Acquisition marks a transformational step in the development of Linxens Diversifies its product range in RFID antennas and inlays The new group will generate more than €500 million in revenue and employ 3,500 people worldwide

Read Full PostRead - Eye Icon
How to Choose the Best Software Development Company in 2023
Innovation
24/07/2023How to Choose the Best Software Development Company in 2023

Choosing the ideal partner might seem like a difficult process with so many businesses providing their services. However, you may make an informed choice that supports your company's objectives by taking certain criteria into account and using a methodical app

Read Full PostRead - Eye Icon
How to Write a Grant Proposal For Non-Profit Projects
Legal
10/11/2022How to Write a Grant Proposal For Non-Profit Projects

Grant writing can be a daunting task. If you’ve never written a grant proposal before the idea of putting one together can be overwhelming. This article will cover the proposal writing process from start to finish, with tips and best practices along the way.

Read Full PostRead - Eye Icon
We Bring the Show to You
Innovation
07/06/2017We Bring the Show to You

Simply Smiley Productions are experts at bringing the magic of theatre to children and recently received the Most Outstanding Children’s Entertainment Company award, as part of the 2016 Global Excellence Awards.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow