© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities
Posted 14th March 2016

App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities

Today App Annie, the most trusted app data and insights platform, announced that it has acquired app marketing data company AppScotch to expand its technology capabilities.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities
Image

Today App Annie, the most trusted app data and insights platform, announced that it has acquired app marketing data company AppScotch to expand its technology capabilities.

With San Francisco-headquartered AppScotch, this marks App Annie’s third acquisition in two years following the acquisition of Dutch firm Distimo in 2014 and the Canadian firm Mobidia in 2015. Following a recent funding round, this news strengthens App Annie’s position as the most trusted provider of app data and insights in today’s evolving app economy.

“Apps are changing the world, creating amazing opportunities for individuals and for businesses of all sizes. We help companies seize these opportunities. We are always looking for technologies and talent that enhance our products and mission,” commented Bertrand Schmitt, CEO & co-founder at App Annie. “The AppScotch team shares our passion for apps and has developed some exciting complementary technology. App Annie is developing its next wave of innovative products that clients will find invaluable in planning their app development and marketing strategies and this acquisition supports this development.”

App Annie delivers market data products tracking revenues, downloads, advertising, user metrics and consumer engagement for all leading apps. The next major release in App Annie’s Intelligence product suite will focus on adding new app advertising metrics to aid marketers in assessing and optimizing their marketing and creative strategies. App Annie continues its quest to bring more actionable data and transparency to companies to run better app businesses. Read more about the news at App Annie.

Categories: M&A


You Might Also Like
Read Full PostRead - Eye Icon
Utah Business Building 101: How Do You Start a Business in the State?
News
29/03/2023Utah Business Building 101: How Do You Start a Business in the State?

Creating a business is a great opportunity to make a lasting mark not only on your finances but also on a specific industry. The customer base in the USA is huge! There’s always a demand that needs to be met and a market to be tapped.

Read Full PostRead - Eye Icon
Corporate Immigration and the Diversified Economic Age
Innovation
30/11/2015Corporate Immigration and the Diversified Economic Age

Anu Gupta has filed thousands of visa and green card petitions in the past 20 years, advising more than 10,000 individuals, entrepreneurs and corporate employers on immigration matters.

Read Full PostRead - Eye Icon
Behavioral Health Care M&A Activity Surged in Q3:2015
Finance
18/11/2015Behavioral Health Care M&A Activity Surged in Q3:2015

The behavioral health care acquisition market surged in the third quarter of 2015.

Read Full PostRead - Eye Icon
Transforming Corporate Travel with ehotel®: A Global Shift in Efficiency and Innovation
Innovation
06/09/2024Transforming Corporate Travel with ehotel®: A Global Shift in Efficiency and Innovation

In today’s rapidly evolving business landscape, managing corporate travel efficiently while ensuring compliance with ever-changing regulations is more critical than ever.

Read Full PostRead - Eye Icon
5 Ways You Can Utilize Data To Enhance Business Efficiency
Leadership
26/08/20225 Ways You Can Utilize Data To Enhance Business Efficiency

In today's world where efficiency reigns supreme, businesses are looking for ways they can improve productivity in the day-to-day affairs of running a company. As an entrepreneur, one of the best ways to enhance your business's efficiency is by using data. You

Read Full PostRead - Eye Icon
Revolutionizing Leadership: The Role of Innovative Software in Boosting Productivity
News
24/07/2023Revolutionizing Leadership: The Role of Innovative Software in Boosting Productivity

In today's technologically advanced world, understanding the role of innovative software in leadership strategies has become imperative for any organization looking to excel. More than ever, productivity reporting, a critical aspect of effective management, is

Read Full PostRead - Eye Icon
CEO’s Must Be Set Up for Success When Eyeing up M&A Exits
News
04/09/2024CEO’s Must Be Set Up for Success When Eyeing up M&A Exits

Companies’ sale memorandums are often compendiums that fail to tell a compelling story, and while compiling key information has value, it does not sell a business for the maximum price, says Victor Basta, CEO and Founder of DAI Magister.

Read Full PostRead - Eye Icon
Acquisition of Barclays’ Trust Business Completes
M&A
18/01/2016Acquisition of Barclays’ Trust Business Completes

An independent investor group, led by the Sarikhani and Nielsen families, today announced the completion of the acquisition of a majority shareholding in Barclays’ trust and fiduciary business.

Read Full PostRead - Eye Icon
The Top Website Metrics to Track for Business Success
News
27/03/2023The Top Website Metrics to Track for Business Success

Website metrics are data used to compare an organization’s overall goals to its online performance. They represent how effectively visitors are educated and converted to paying consumers by a website’s functionality, content, and services.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow