© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - ‘Advice Gap’ Revealed as More Than Half of British Adults Fail to Seek Financial Help
Posted 26th March 2015

‘Advice Gap’ Revealed as More Than Half of British Adults Fail to Seek Financial Help

A majority of British adults are falling through an 'advice gap' by not making use of financial advisers, according to new research from unbiased.co.uk and MetLife.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

‘Advice Gap’ Revealed as More Than Half of British Adults Fail to Seek Financial Help
Image

‘Advice Gap’ Revealed as More Than Half of British Adults Fail to Seek Financial Help

A majority of British adults are falling through an ‘advice gap’ by not making use of financial advisers, according to new research from unbiased.co.uk and MetLife.

The research also reveals that those who do use advisers are often failing to seek advice about the most important issues. The 2015 Value of Advice research indicates a growing financial awareness among the younger generation, with many actively seeking advice, but also shows that a large proportion of adults are still unadvised for the most crucial stages of life.

MetLife and unbiased.co.uk asked professional financial advisers to rank the most important areas on which consumers should be seeking advice. Retirement decisions (93%) emerged as the number one priority, followed by other later life issues such as long term care and critical illness cover**. However, when Brits were asked what they had sought advice for, mortgages (14%) and life insurance (13%) came out on top, with only 12% having sought advice for their retirement planning*.

The largest mismatch in priorities is on inheritance tax (IHT). Only one in 20 Brits (5%) has sought advice on IHT, yet advisers say it is second only to retirement as the most crucial area in which to seek professional advice.
The Value of Advice research has revealed that the younger generation is becoming increasingly engaged with their financial future. Those in their 30s (52%) are the most likely to have sought advice, while more than one in four (27%) of people in their 20s who have not already sought advice plan to do so in the future. By contrast the over-60s, despite being the closest to retirement, are the least likely age group to have taken financial advice in their lifetimes, with only 36% having done so.

This is particularly significant given the view from advisers listed on unbiased.co.uk, who say the best time to seek retirement planning advice is actually 40 years before retirement, in terms of the potential increase in income.
Karen Barrett, Chief Executive of unbiased.co.uk, comments: “Here we are actually seeing two advice gaps – the number of people who never consult a financial adviser, but also the perception in people’s minds about which financial issues are the most important in the longer term.

Most who seek advice do so when buying a property, because they recognise that it’s a massive undertaking that affects them today, as well as for a long time to come. What consumers aren’t seeing so clearly are the even longer term issues, most notably retirement and inheritance, which could have an even greater impact. It’s great to see younger people becoming more engaged with their finances, but many could still benefit from seeking help with their finances. Some may still suffer from a narrow outlook. A fuller understanding of the value of advice could make a huge difference both in the future and right now.”

Simon Massey, Wealth Management Director at MetLife, comments: “It might sound strange to plan for retirement not long after you’ve started your career, but by doing so younger people can put themselves at an enormous advantage later on. So it’s great to see that younger people are becoming more engaged, although there’s clearly still a long way to go. The advice gap remains a concern for people of all ages, and I’d encourage everyone to review their financial goals and think seriously about how to achieve them.

Women still behind with financial planning

The research also revealed that women are less likely than men to seek professional financial advice across all areas of finances, with only 7% of women having already taken professional advice to help them plan for retirement, compared to 16% of men. Furthermore, 34% of women who have not already sought financial advice say they would never seek professional financial advice, and only 12% say they do plan to seek advice in the future.

Karen Barrett added: “There’s no reason why women should be less focused on their finances. Yes, there is still wage and employment inequality, but if anything this makes a stronger case for women to seek professional advice on their finances, and in particular their retirement planning. It’s not the case that only those with large pension pots can benefit from advice, and over a third of advisers on unbiased.co.uk say they advise on pension pots of less than £25,000. The other point to remember is that it’s never too late – at-retirement advice is consider by advisers to be the most crucial of all, so there’s no such thing as having missed the advice boat!”

Categories: Finance


You Might Also Like
Read Full PostRead - Eye Icon
BTCGaw is Now Buying Bitcoins With 11% More Than Blockchain Official Rate
Finance
09/04/2015BTCGaw is Now Buying Bitcoins With 11% More Than Blockchain Official Rate

BTCGaw INC. has announced yesterday its latest offer for Bitcoin sellers: a conversion rate with an 11% increase compared to Blockchain's official rate.

Read Full PostRead - Eye Icon
Government Contracts 101 for Businesses: Tips, Processes, and Best Companies for Contract Consulting
Corporate Social Responsibility
21/08/2025Government Contracts 101 for Businesses: Tips, Processes, and Best Companies for Contract Consulting

Government contracts create monetary opportunities for businesses across various industries and sizes, delivering billions of dollars in federal, state and local spending annually. Winning them often provides steady revenue, improved credibility and long-term

Read Full PostRead - Eye Icon
Best Private Asset Broking Firm 2022 – United Kingdom
M&A
25/04/2023Best Private Asset Broking Firm 2022 – United Kingdom

Fraser Coutts & Partners is a multi-award-winning specialist private international brokerage and advisory boutique working in the real assets space. Its founder, Fraser Coutts, is an economist, business advisor, and deal broker with over 25 years of experience

Read Full PostRead - Eye Icon
Lloyds Blueprint Two: How Third-Party Data and Software Providers Can Help the Insurance Sector to Release This Value
News
16/01/2023Lloyds Blueprint Two: How Third-Party Data and Software Providers Can Help the Insurance Sector to Release This Value

The Lloyds of London insurance market is inarguably one of the world’s oldest and least modernised groups and it is having to re-think the way it interacts with customers and turning to digital. This is a prime example for the rest of the sector that it is t

Read Full PostRead - Eye Icon
Cities of Tomorrow: What Will the Future Look Like?
Innovation
06/05/2015Cities of Tomorrow: What Will the Future Look Like?

How to secure data privacy and make urban spaces more user-friendly for residents will be two of the top priorities that shape tomorrow's cities.

Read Full PostRead - Eye Icon
To Infiniti and Beyond?
Finance
27/08/2015To Infiniti and Beyond?

Infiniti has announced that an engineering student from the University of Illinois is one of five global winners of the 2015 Infiniti Performance Engineering Academy (IPEA). For one year, Infiniti will provide 22-year-old Alex Allmandinger with the opportunity

Read Full PostRead - Eye Icon
The Leadership Mistake That Stops Teams Performing at Their Best
Leadership
22/04/2026The Leadership Mistake That Stops Teams Performing at Their Best

In this exclusive interview with the Motivational Speakers Agency, Ian Windle reflects on what defines high-performing teams, why growth happens outside comfort, and how leaders can bring clarity and honesty to organisations when uncertainty starts to bite.

Read Full PostRead - Eye Icon
Understanding Plea Bargains: A Guide to Criminal Defense Strategies
News
29/08/2023Understanding Plea Bargains: A Guide to Criminal Defense Strategies

The term “plea bargain” is often a pivotal point during legal proceedings. Plea bargains are agreements between the prosecution and the defense in which the defendant agrees to plead guilty to certain charges in exchange for reduced charges or a li

Read Full PostRead - Eye Icon
Understanding Website Performance: Keys to Success
News
07/06/2024Understanding Website Performance: Keys to Success

Picture this: you enter a store, and it takes several minutes for someone to assist you. Frustrating, right? The same applies to websites. If your site doesn’t load quickly, visitors will leave before engaging with your content. In the worldwide web, eve



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow