© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - ‘Advice Gap’ Revealed as More Than Half of British Adults Fail to Seek Financial Help
Posted 26th March 2015

‘Advice Gap’ Revealed as More Than Half of British Adults Fail to Seek Financial Help

A majority of British adults are falling through an 'advice gap' by not making use of financial advisers, according to new research from unbiased.co.uk and MetLife.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

‘Advice Gap’ Revealed as More Than Half of British Adults Fail to Seek Financial Help
Image

‘Advice Gap’ Revealed as More Than Half of British Adults Fail to Seek Financial Help

A majority of British adults are falling through an ‘advice gap’ by not making use of financial advisers, according to new research from unbiased.co.uk and MetLife.

The research also reveals that those who do use advisers are often failing to seek advice about the most important issues. The 2015 Value of Advice research indicates a growing financial awareness among the younger generation, with many actively seeking advice, but also shows that a large proportion of adults are still unadvised for the most crucial stages of life.

MetLife and unbiased.co.uk asked professional financial advisers to rank the most important areas on which consumers should be seeking advice. Retirement decisions (93%) emerged as the number one priority, followed by other later life issues such as long term care and critical illness cover**. However, when Brits were asked what they had sought advice for, mortgages (14%) and life insurance (13%) came out on top, with only 12% having sought advice for their retirement planning*.

The largest mismatch in priorities is on inheritance tax (IHT). Only one in 20 Brits (5%) has sought advice on IHT, yet advisers say it is second only to retirement as the most crucial area in which to seek professional advice.
The Value of Advice research has revealed that the younger generation is becoming increasingly engaged with their financial future. Those in their 30s (52%) are the most likely to have sought advice, while more than one in four (27%) of people in their 20s who have not already sought advice plan to do so in the future. By contrast the over-60s, despite being the closest to retirement, are the least likely age group to have taken financial advice in their lifetimes, with only 36% having done so.

This is particularly significant given the view from advisers listed on unbiased.co.uk, who say the best time to seek retirement planning advice is actually 40 years before retirement, in terms of the potential increase in income.
Karen Barrett, Chief Executive of unbiased.co.uk, comments: “Here we are actually seeing two advice gaps – the number of people who never consult a financial adviser, but also the perception in people’s minds about which financial issues are the most important in the longer term.

Most who seek advice do so when buying a property, because they recognise that it’s a massive undertaking that affects them today, as well as for a long time to come. What consumers aren’t seeing so clearly are the even longer term issues, most notably retirement and inheritance, which could have an even greater impact. It’s great to see younger people becoming more engaged with their finances, but many could still benefit from seeking help with their finances. Some may still suffer from a narrow outlook. A fuller understanding of the value of advice could make a huge difference both in the future and right now.”

Simon Massey, Wealth Management Director at MetLife, comments: “It might sound strange to plan for retirement not long after you’ve started your career, but by doing so younger people can put themselves at an enormous advantage later on. So it’s great to see that younger people are becoming more engaged, although there’s clearly still a long way to go. The advice gap remains a concern for people of all ages, and I’d encourage everyone to review their financial goals and think seriously about how to achieve them.

Women still behind with financial planning

The research also revealed that women are less likely than men to seek professional financial advice across all areas of finances, with only 7% of women having already taken professional advice to help them plan for retirement, compared to 16% of men. Furthermore, 34% of women who have not already sought financial advice say they would never seek professional financial advice, and only 12% say they do plan to seek advice in the future.

Karen Barrett added: “There’s no reason why women should be less focused on their finances. Yes, there is still wage and employment inequality, but if anything this makes a stronger case for women to seek professional advice on their finances, and in particular their retirement planning. It’s not the case that only those with large pension pots can benefit from advice, and over a third of advisers on unbiased.co.uk say they advise on pension pots of less than £25,000. The other point to remember is that it’s never too late – at-retirement advice is consider by advisers to be the most crucial of all, so there’s no such thing as having missed the advice boat!”

Categories: Finance


You Might Also Like
Read Full PostRead - Eye Icon
Turning a Struggling Brand into a Triumph: the ABC to Success
Strategy
06/01/2022Turning a Struggling Brand into a Triumph: the ABC to Success

Instability throughout the retail sector came to the fore during the pandemic as established brands struggled to overcome their outdated business models. However, the challenges faced by these brands began the well before the pandemic as market fluctuations ca

Read Full PostRead - Eye Icon
3 Best Trading Strategies
News
18/01/20223 Best Trading Strategies

Are you looking for a way to make money? Well, the good news for you is that you are living in the 21st century. Modern technology and the online world have allowed us to improve our financial stability.

Read Full PostRead - Eye Icon
Building Trust in Digital Securities: Insurance’s Time To Step Up
News
10/02/2020Building Trust in Digital Securities: Insurance’s Time To Step Up

Assurely’s Co-Founder and Chief Insurance Officer, Ty Sagalow shares his views about the role insurance can play to advance digital securities.

Read Full PostRead - Eye Icon
The $50,000 Typo: What Happens When Your Mistake Costs a Client Money?
Finance
27/07/2026The $50,000 Typo: What Happens When Your Mistake Costs a Client Money?

[https://unsplash.com/photos/100-us-dollar-bill-BRl69uNXr7g] We’ve all been there. It’s a busy working day and there are dozens of responsibilities on your plate – emails, deadlines, client calls, all of which demand your attention and have to be juggled

Read Full PostRead - Eye Icon
Transparency, Integrity, Communication, Kindness
Corporate Social Responsibility
08/08/2022Transparency, Integrity, Communication, Kindness

Founded in 1996, Edkey Inc is a non-profit organisation which manages 28 schools and programmes across Arizona including 17 Sequoia Charter Schools. It works together with families to provide high quality educational services for their K-12 children by creatin

Read Full PostRead - Eye Icon
Eco-Friendly Buildings of the Future
Corporate Social Responsibility
12/02/2025Eco-Friendly Buildings of the Future

Article written by Ekrem Akcay – 12th February 2025 , ORCİD: 0009-0000-8428-0051 Ekrem Akcay is a highly accomplished Mechanical Engineer with over 20 years of international experience in welding technologies, industrial automation, manufacturing, and e

Read Full PostRead - Eye Icon
Colina Financial Advisors Ltd : Creating A Lasting Legacy
Finance
12/04/2019Colina Financial Advisors Ltd : Creating A Lasting Legacy

Colina Financial Advisors Ltd : Creating A Lasting Legacy Based in Nassau, The Bahamas, Colina Financial Advisors Ltd (CFAL) is a leading independent investment and advisory firm with a long and proven record of financial stability and integrity in all economi

Read Full PostRead - Eye Icon
The Business and Legal Implications of the Shift to Cycling Commutes
Legal
27/01/2026The Business and Legal Implications of the Shift to Cycling Commutes

Shifts in commuting patterns are becoming increasingly common across professional environments. Rising fuel costs, sustainability initiatives, and changing workplace expectations have led many professionals to adopt cycling as a primary mode of transport. Whil

Read Full PostRead - Eye Icon
Care By the Sea
Leadership
09/03/2021Care By the Sea

So much more than simply a domiciliary care agency, Overington Care does not merely assist people to live an independent life in their own homes, it also has a strong focus on the mental wellbeing of its clients and its staff. Founder and owner, Nichola, tells



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow