© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - ‘Advice Gap’ Revealed as More Than Half of British Adults Fail to Seek Financial Help
Posted 26th March 2015

‘Advice Gap’ Revealed as More Than Half of British Adults Fail to Seek Financial Help

A majority of British adults are falling through an 'advice gap' by not making use of financial advisers, according to new research from unbiased.co.uk and MetLife.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

‘Advice Gap’ Revealed as More Than Half of British Adults Fail to Seek Financial Help
Image

‘Advice Gap’ Revealed as More Than Half of British Adults Fail to Seek Financial Help

A majority of British adults are falling through an ‘advice gap’ by not making use of financial advisers, according to new research from unbiased.co.uk and MetLife.

The research also reveals that those who do use advisers are often failing to seek advice about the most important issues. The 2015 Value of Advice research indicates a growing financial awareness among the younger generation, with many actively seeking advice, but also shows that a large proportion of adults are still unadvised for the most crucial stages of life.

MetLife and unbiased.co.uk asked professional financial advisers to rank the most important areas on which consumers should be seeking advice. Retirement decisions (93%) emerged as the number one priority, followed by other later life issues such as long term care and critical illness cover**. However, when Brits were asked what they had sought advice for, mortgages (14%) and life insurance (13%) came out on top, with only 12% having sought advice for their retirement planning*.

The largest mismatch in priorities is on inheritance tax (IHT). Only one in 20 Brits (5%) has sought advice on IHT, yet advisers say it is second only to retirement as the most crucial area in which to seek professional advice.
The Value of Advice research has revealed that the younger generation is becoming increasingly engaged with their financial future. Those in their 30s (52%) are the most likely to have sought advice, while more than one in four (27%) of people in their 20s who have not already sought advice plan to do so in the future. By contrast the over-60s, despite being the closest to retirement, are the least likely age group to have taken financial advice in their lifetimes, with only 36% having done so.

This is particularly significant given the view from advisers listed on unbiased.co.uk, who say the best time to seek retirement planning advice is actually 40 years before retirement, in terms of the potential increase in income.
Karen Barrett, Chief Executive of unbiased.co.uk, comments: “Here we are actually seeing two advice gaps – the number of people who never consult a financial adviser, but also the perception in people’s minds about which financial issues are the most important in the longer term.

Most who seek advice do so when buying a property, because they recognise that it’s a massive undertaking that affects them today, as well as for a long time to come. What consumers aren’t seeing so clearly are the even longer term issues, most notably retirement and inheritance, which could have an even greater impact. It’s great to see younger people becoming more engaged with their finances, but many could still benefit from seeking help with their finances. Some may still suffer from a narrow outlook. A fuller understanding of the value of advice could make a huge difference both in the future and right now.”

Simon Massey, Wealth Management Director at MetLife, comments: “It might sound strange to plan for retirement not long after you’ve started your career, but by doing so younger people can put themselves at an enormous advantage later on. So it’s great to see that younger people are becoming more engaged, although there’s clearly still a long way to go. The advice gap remains a concern for people of all ages, and I’d encourage everyone to review their financial goals and think seriously about how to achieve them.

Women still behind with financial planning

The research also revealed that women are less likely than men to seek professional financial advice across all areas of finances, with only 7% of women having already taken professional advice to help them plan for retirement, compared to 16% of men. Furthermore, 34% of women who have not already sought financial advice say they would never seek professional financial advice, and only 12% say they do plan to seek advice in the future.

Karen Barrett added: “There’s no reason why women should be less focused on their finances. Yes, there is still wage and employment inequality, but if anything this makes a stronger case for women to seek professional advice on their finances, and in particular their retirement planning. It’s not the case that only those with large pension pots can benefit from advice, and over a third of advisers on unbiased.co.uk say they advise on pension pots of less than £25,000. The other point to remember is that it’s never too late – at-retirement advice is consider by advisers to be the most crucial of all, so there’s no such thing as having missed the advice boat!”

Categories: Finance


You Might Also Like
Read Full PostRead - Eye Icon
Streamlining Acquisitions: The Role of Digital Legal Document Forms
M&A
24/02/2026Streamlining Acquisitions: The Role of Digital Legal Document Forms

In the high-stakes environment of Mergers and Acquisitions (M&A), the velocity of a deal is frequently dictated by the state of a company’s paperwork. Experienced dealmakers know that time kills all deals; when documentation is fragmented or outdated

Read Full PostRead - Eye Icon
Driving Business Transformations with Essential Consulting Skills
News
04/02/2025Driving Business Transformations with Essential Consulting Skills

The harsh truth is that the initial impact had by most training courses in professional settings simply doesn’t last, with businesses soon falling back into the same old routines.

Read Full PostRead - Eye Icon
Franklin advises Altice for the sale of stakes
M&A
25/06/2018Franklin advises Altice for the sale of stakes

Franklin advises Altice for the sale of stakes in its French and Portuguese telecom tower business

Read Full PostRead - Eye Icon
One In Two Businesses Feel Behind The Tech Curve
Innovation
16/01/2020One In Two Businesses Feel Behind The Tech Curve

Brexit to widen the tech gap between agile businesses and those that will struggle to survive.

Read Full PostRead - Eye Icon
5 Reasons Why the Energy Industry Needs Blockchain
Innovation
28/10/20205 Reasons Why the Energy Industry Needs Blockchain

According to Global Market Insights, the adoption of blockchain technology in the energy sector will generate over $3 billion by 2025 owing to an increase in deployment in the power, oil and gas sectors. Lars Rensing, CEO and Co-Founder of enterprise blockchai

Read Full PostRead - Eye Icon
Two Decades of Endless Success
News
26/07/2022Two Decades of Endless Success

A company that is relentless in its devotion to customer service, innovation, and conservation, Lucion Services, in its 20 years of operating, has become a frontrunner in its industry.

Read Full PostRead - Eye Icon
Alix Partners
Strategy
15/05/2015Alix Partners

The firm’s expertise covers a wide range of businesses and industries, whether they are healthy, challenged, or distressed.

Read Full PostRead - Eye Icon
Takeaway.com acquires Foodarena in Switzerland
M&A
26/06/2018Takeaway.com acquires Foodarena in Switzerland

Takeaway.com N.V. (AMS: TKWY), hereinafter the “Company”, or together with its group companies “Takeaway.com”, the leading online food delivery marketplace in Continental Europe, has acquired the Foodarena business in Switzerland from Delivery Hero Gro

Read Full PostRead - Eye Icon
The UK’s Most Personalised Venous Treatments
Innovation
26/01/2024The UK’s Most Personalised Venous Treatments

Accredited with the title of Best Varicose Veins Treatment Clinic 2023 – UK, The Whiteley Clinic is an internationally renowned centre whose specialty lies in the investigation and treatment of venous diseases. Promising the highest level of care through acc



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow