2026 Winner • Influential Businesswoman Awards
BETC
—
Mercedes Erra
—
Creative Agency Businesswoman of the Year 2026 (France): Mercedes Erra
Scroll to keep reading
BETC
—
Mercedes Erra
—
Creative Agency Businesswoman of the Year 2026 (France): Mercedes Erra
Mercedes Erra is the Founder and Chairwoman of the Supervisory Board of BETC Group, the leading French advertising agency (she is the « E » in BETC), ranked among the top three in Europe and named the most creative agency in the world by WARC in 2024.
A graduate of HEC Paris and the Sorbonne, Mercedes specializes in building and managing world renowned brands (Danone, Air France, Evian, etc.).
Our Trusted Brands
Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.
