© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - Why Data is and Always Will Be The Next Big Thing
Posted 7th August 2020

Why Data is and Always Will Be The Next Big Thing

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionizing customer and employee experiences, creating more dynamic, responsive, and personalised business models, and even sparking entirely new industries.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Why Data is and Always Will Be The Next Big Thing

data

By Morten Illum, VP of EMEA, Aruba

As we entered a new decade this year it has been evident how much data plays a part in society; especially with the COVID 19 pandemic revealing the importance of how tech makes our lives so much easier. 

I’m in awe of how much we’ve managed to accomplish in the past decade. Not only has the last decade given us ubiquitous smartphones and Wi-Fi, plus the introduction of 5G networks, it’s also rolled out the Internet of Things (IoT), the cloud, edge computing, Artificial Intelligence (AI), Machine Learning and Mixed Reality.

This was the decade that saw former Fortune 500 companies going spectacularly bust because they failed to keep up with the changes created by technology. On the flip side, it also saw basement-born start-ups using technology to completely transform trillion-dollar industries.
It’s clear that this past decade has been one of the most disruptive, yet productive periods of history ever.

And at the very heart of all this progress is one crucial element. Data.

Data is the new oil, but better

Just as steam, electricity and electronics propelled the three revolutions that preceded it, data – and in particular the sheer volumes created by IoT – has been the driving force behind what’s become known as the Fourth Industrial Revolution.

To give you an idea of scale, at the beginning of the last decade, the world produced about 1.2 zettabytes of data. By 2025, the IDC says worldwide data will grow 61% to 175 zettabytes, and 90 zettabytes of this data will be created on IoT devices.

There’s no doubt that data truly is the new oil, but better, because unlike oil, data is easily extracted (with the right technology in place of course), and its supplies are infinite. What’s more, we can use data numerous times to gain new insights and unlock new value.

It’s D-Day for data at the Edge

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionising customer and employee experiences, creating more dynamic, responsive, and personalized business models, and even sparking entirely new industries. Importantly, however, it is also an era that has seen activity move increasingly to the edge of the network.

As we now live in a new data-driven, decentralised decade, this will continue to bring fresh challenges. For example, while the growing use of IoT is providing organisations with new data to make intelligent decisions about business operations, it’s also opening more and more doors all over the network for malicious actors to exploit vulnerabilities. Securing these devices and this data is critical now and in the future.

Failure to prepare is preparing to fail

The biggest lesson learned from the past decade and even 2020 so far, is that it would be reckless not to plan for the eventuality of further disruption. With data set to drive the next decade of that disruption, business must act now to leverage the massive amounts of data they continue to generate.

This will require businesses to implement highly reliable, secure and accessible infrastructure at the core, and innovation and intelligence at the edge. It will require stakeholders to embrace uncertainty and ambiguity, and it will also require an understanding that some risk-taking will be needed.

Because we don’t know what this entire new decade will look like, we don’t know exactly what obstacles in data we will encounter and what opportunities we will embrace. But we do know that data will continue to be at the centre of it all.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
Business Beyond the Bottom Line: A New Era of Enterprise
News
12/08/2024Business Beyond the Bottom Line: A New Era of Enterprise

Business Beyond the Bottom Line: A New Era of Enterprise Picture credit A paradigm shift is underway in the rapidly evolving landscape of modern business. Companies are increasingly recognizing that success is not solely defined by financial metrics but by a b

Read Full PostRead - Eye Icon
Litigation Experts  on the Case
Finance
26/06/2017Litigation Experts on the Case

Beyerlein Attorneys is a Mannheim-based law-firm, highly specialised in Intellectual Property (IP), life sciences and complex litigation. As part of the Leading Advisor 2017 awards, the firm and Thorsten Beyerlein were delighted to receive the esteemed Leading

Read Full PostRead - Eye Icon
Measuring Success in Change Management: Metrics, KPIs, and Evaluation Methods
News
23/05/2024Measuring Success in Change Management: Metrics, KPIs, and Evaluation Methods

Change practitioners are expected to measure the contributions of all their change management activities in order to achieve the desired success on their projects. Change is something that every organization needs to go through to progress.  By adopting t

Read Full PostRead - Eye Icon
What Is Due Diligence Investigation for Mergers and Acquisitions?
M&A
27/07/2026What Is Due Diligence Investigation for Mergers and Acquisitions?

Mergers and acquisitions (M&A) represent some of the highest-stakes transactions in the business world. Successful deals require a complete understanding of the target company’s financial position, legal standing and operational capabilities. Due dil

Read Full PostRead - Eye Icon
How can Working with a same day Courier Benefit your Business?
News
04/07/2022How can Working with a same day Courier Benefit your Business?

To the vast majority, employing a same-day courier to transport your parcels may seem like a luxury that is unnecessary in most circumstances. Why hire a dedicated vehicle to deliver your business’ goods instead of opting for a cheaper alternative? However,

Read Full PostRead - Eye Icon
AVIC Acquires Fourth US Aviation Firm
M&A
15/04/2015AVIC Acquires Fourth US Aviation Firm

The Aviation Industry Corporation of China (AVIC) has completed the acquisition of US company Align Aerospace, it was announced on 10 April.

Read Full PostRead - Eye Icon
Virtusa Completes Acquisition of Majority Interest in Polaris Consulting & Services, Ltd
M&A
03/03/2016Virtusa Completes Acquisition of Majority Interest in Polaris Consulting & Services, Ltd

Virtusa Corporation (NASDAQ GS:VRTU) today announced that its India subsidiary, Virtusa Consulting Services Private Limited, has acquired all of the outstanding shares of Polaris Consulting & Services, Ltd.

Read Full PostRead - Eye Icon
AI to Rescue the Lost Generation and Get Them Back to Work
Innovation
28/05/2024AI to Rescue the Lost Generation and Get Them Back to Work

The UK is facing a significant problem of nearly 9 million people (age 16-64) who are ‘economically inactive’ meaning that they do not currently have a job and are not looking for work. Those who are employed are taking more sick days in the last decade th

Read Full PostRead - Eye Icon
AccessibilityOz
Innovation
08/06/2016AccessibilityOz

AccessibilityOz is an accessibility consultancy based in Australia and the United States whose mission is to make organisations more accessible to people with disabilities.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow