© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - Why Data is and Always Will Be The Next Big Thing
Posted 7th August 2020

Why Data is and Always Will Be The Next Big Thing

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionizing customer and employee experiences, creating more dynamic, responsive, and personalised business models, and even sparking entirely new industries.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Why Data is and Always Will Be The Next Big Thing

data

By Morten Illum, VP of EMEA, Aruba

As we entered a new decade this year it has been evident how much data plays a part in society; especially with the COVID 19 pandemic revealing the importance of how tech makes our lives so much easier. 

I’m in awe of how much we’ve managed to accomplish in the past decade. Not only has the last decade given us ubiquitous smartphones and Wi-Fi, plus the introduction of 5G networks, it’s also rolled out the Internet of Things (IoT), the cloud, edge computing, Artificial Intelligence (AI), Machine Learning and Mixed Reality.

This was the decade that saw former Fortune 500 companies going spectacularly bust because they failed to keep up with the changes created by technology. On the flip side, it also saw basement-born start-ups using technology to completely transform trillion-dollar industries.
It’s clear that this past decade has been one of the most disruptive, yet productive periods of history ever.

And at the very heart of all this progress is one crucial element. Data.

Data is the new oil, but better

Just as steam, electricity and electronics propelled the three revolutions that preceded it, data – and in particular the sheer volumes created by IoT – has been the driving force behind what’s become known as the Fourth Industrial Revolution.

To give you an idea of scale, at the beginning of the last decade, the world produced about 1.2 zettabytes of data. By 2025, the IDC says worldwide data will grow 61% to 175 zettabytes, and 90 zettabytes of this data will be created on IoT devices.

There’s no doubt that data truly is the new oil, but better, because unlike oil, data is easily extracted (with the right technology in place of course), and its supplies are infinite. What’s more, we can use data numerous times to gain new insights and unlock new value.

It’s D-Day for data at the Edge

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionising customer and employee experiences, creating more dynamic, responsive, and personalized business models, and even sparking entirely new industries. Importantly, however, it is also an era that has seen activity move increasingly to the edge of the network.

As we now live in a new data-driven, decentralised decade, this will continue to bring fresh challenges. For example, while the growing use of IoT is providing organisations with new data to make intelligent decisions about business operations, it’s also opening more and more doors all over the network for malicious actors to exploit vulnerabilities. Securing these devices and this data is critical now and in the future.

Failure to prepare is preparing to fail

The biggest lesson learned from the past decade and even 2020 so far, is that it would be reckless not to plan for the eventuality of further disruption. With data set to drive the next decade of that disruption, business must act now to leverage the massive amounts of data they continue to generate.

This will require businesses to implement highly reliable, secure and accessible infrastructure at the core, and innovation and intelligence at the edge. It will require stakeholders to embrace uncertainty and ambiguity, and it will also require an understanding that some risk-taking will be needed.

Because we don’t know what this entire new decade will look like, we don’t know exactly what obstacles in data we will encounter and what opportunities we will embrace. But we do know that data will continue to be at the centre of it all.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
Law Firms and Cyber Security: The 4 Most Common Cyber Threats
Legal
28/09/2020Law Firms and Cyber Security: The 4 Most Common Cyber Threats

Data breaches are becoming more prevalent and the legal sector is a favoured target and is falling victim to cyber-attacks at an alarming rate. Guy Lloyd at CySure explains the 4 most common cyber threats and why the legal sector should step up its focus on cy

Read Full PostRead - Eye Icon
Aeromark and Wolseley UK Announce Successful Integration for Aeromark’s new Smarter Parts Solution
Innovation
18/07/2016Aeromark and Wolseley UK Announce Successful Integration for Aeromark’s new Smarter Parts Solution

Aeromark, one of the UK's leading Service Management Systems, has announced it has successfully completed a full integration of its Optimatics Service Management Software with Wolseley UK as part of its unique 'Smarter Parts' module.

Read Full PostRead - Eye Icon
Early Easter Puts a Spring in Retailers’ Steps
Strategy
24/04/2015Early Easter Puts a Spring in Retailers’ Steps

David McCorquodale, UK head of retail comments on the benefits UK Retail saw during the early Easter.

Read Full PostRead - Eye Icon
How Rising Interest Rates Are Reshaping Vehicle Financing Choices
Finance
15/05/2026How Rising Interest Rates Are Reshaping Vehicle Financing Choices

Rising interest rates are changing vehicle financing options and directly influencing how borrowers approach car purchases. With borrowing costs increasing, impacts are seen on both monthly payments and overall credit health. Understanding the implications on

Read Full PostRead - Eye Icon
How to Establish a Brand That Resonates With Your Business
News
02/02/2022How to Establish a Brand That Resonates With Your Business

In any business, the groundwork for lasting customer relationships and massive sales hinges upon impressions. As a business owner, to establish a brand that resonates with your business, you must hone the art of creating a good first impression.

Read Full PostRead - Eye Icon
The Business and Legal Implications of the Shift to Cycling Commutes
Legal
27/01/2026The Business and Legal Implications of the Shift to Cycling Commutes

Shifts in commuting patterns are becoming increasingly common across professional environments. Rising fuel costs, sustainability initiatives, and changing workplace expectations have led many professionals to adopt cycling as a primary mode of transport. Whil

Read Full PostRead - Eye Icon
How Businesses Can Improve Their Customer Call Engagement
News
23/12/2020How Businesses Can Improve Their Customer Call Engagement

Without a loyal and growing pool of customers, businesses can go down under. As such, it’s important to invest in tools and training that constantly improve the way that customers experience your service product. Businesses must have quality customer call en

Read Full PostRead - Eye Icon
How Next-Generation Avionics Are Supporting Smarter Aircraft
Innovation
16/10/2026How Next-Generation Avionics Are Supporting Smarter Aircraft

Walk onto the flight deck of an aircraft delivered this year and the first thing you notice is how uncluttered it looks. The banks of round dials that defined cockpits for most of aviation’s history have thinned out, and in their place sit a few large di

Read Full PostRead - Eye Icon
How Can Virtual Reality Equipment Modernize Businesses?
Innovation
26/09/2019How Can Virtual Reality Equipment Modernize Businesses?

Following its continued development over the past few years, virtual reality has capabilities which extend far beyond the gaming world. Alongside being implemented into the health and fitness sector, the technology has become a highly powerful tool for many gl



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow