© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - Why Data is and Always Will Be The Next Big Thing
Posted 7th August 2020

Why Data is and Always Will Be The Next Big Thing

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionizing customer and employee experiences, creating more dynamic, responsive, and personalised business models, and even sparking entirely new industries.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Why Data is and Always Will Be The Next Big Thing

data

By Morten Illum, VP of EMEA, Aruba

As we entered a new decade this year it has been evident how much data plays a part in society; especially with the COVID 19 pandemic revealing the importance of how tech makes our lives so much easier. 

I’m in awe of how much we’ve managed to accomplish in the past decade. Not only has the last decade given us ubiquitous smartphones and Wi-Fi, plus the introduction of 5G networks, it’s also rolled out the Internet of Things (IoT), the cloud, edge computing, Artificial Intelligence (AI), Machine Learning and Mixed Reality.

This was the decade that saw former Fortune 500 companies going spectacularly bust because they failed to keep up with the changes created by technology. On the flip side, it also saw basement-born start-ups using technology to completely transform trillion-dollar industries.
It’s clear that this past decade has been one of the most disruptive, yet productive periods of history ever.

And at the very heart of all this progress is one crucial element. Data.

Data is the new oil, but better

Just as steam, electricity and electronics propelled the three revolutions that preceded it, data – and in particular the sheer volumes created by IoT – has been the driving force behind what’s become known as the Fourth Industrial Revolution.

To give you an idea of scale, at the beginning of the last decade, the world produced about 1.2 zettabytes of data. By 2025, the IDC says worldwide data will grow 61% to 175 zettabytes, and 90 zettabytes of this data will be created on IoT devices.

There’s no doubt that data truly is the new oil, but better, because unlike oil, data is easily extracted (with the right technology in place of course), and its supplies are infinite. What’s more, we can use data numerous times to gain new insights and unlock new value.

It’s D-Day for data at the Edge

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionising customer and employee experiences, creating more dynamic, responsive, and personalized business models, and even sparking entirely new industries. Importantly, however, it is also an era that has seen activity move increasingly to the edge of the network.

As we now live in a new data-driven, decentralised decade, this will continue to bring fresh challenges. For example, while the growing use of IoT is providing organisations with new data to make intelligent decisions about business operations, it’s also opening more and more doors all over the network for malicious actors to exploit vulnerabilities. Securing these devices and this data is critical now and in the future.

Failure to prepare is preparing to fail

The biggest lesson learned from the past decade and even 2020 so far, is that it would be reckless not to plan for the eventuality of further disruption. With data set to drive the next decade of that disruption, business must act now to leverage the massive amounts of data they continue to generate.

This will require businesses to implement highly reliable, secure and accessible infrastructure at the core, and innovation and intelligence at the edge. It will require stakeholders to embrace uncertainty and ambiguity, and it will also require an understanding that some risk-taking will be needed.

Because we don’t know what this entire new decade will look like, we don’t know exactly what obstacles in data we will encounter and what opportunities we will embrace. But we do know that data will continue to be at the centre of it all.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
A Highly Acclaimed Medico-Legal Expert
Finance
26/06/2017A Highly Acclaimed Medico-Legal Expert

Professor J Peter A Lodge, winner of the Most Highly Regarded Expert Witnesses 2017 from the UK, is a consultant surgeon based at Leeds Teaching Hospitals NHS Trust, West Yorkshire. He also has a busy, thriving private practice at Spire Leeds Hospital where he

Read Full PostRead - Eye Icon
AIXTRON Acquires PlasmaSi
M&A
15/04/2015AIXTRON Acquires PlasmaSi

AIXTRON a leading provider of deposition equipment to the semiconductor industry, today announced that it has acquired privately held Silicon Valley-based PlasmaSi, Inc. effective April 1, 2015.

Read Full PostRead - Eye Icon
Antin Infrastructure to Buy BP’s stake in Central Area Transmission System
Finance
14/05/2015Antin Infrastructure to Buy BP’s stake in Central Area Transmission System

Antin Infrastructure to Buy BP’s stake in Central Area Transmission System

Read Full PostRead - Eye Icon
3 Best Business Mapping Software for Territory Management
Technology
20/04/20263 Best Business Mapping Software for Territory Management

Poorly drawn sales territories cost real money. Harvard Business Review published findings showing that optimised territory design can increase sales by up to 7%. Alexander Group reported productivity gains between 10% and 20% in organisations that replaced ma

Read Full PostRead - Eye Icon
Initiative & Finance Acquisition of Minority Stake in FAK
Finance
23/07/2015Initiative & Finance Acquisition of Minority Stake in FAK

Initiative & Finance Acquisition of Minority Stake in FAK

Read Full PostRead - Eye Icon
Rocket Lawyer Boasts $223m Investment in an Innovating Legal Industry
Innovation
22/04/2022Rocket Lawyer Boasts $223m Investment in an Innovating Legal Industry

Like with many industries, customers look to the web in search of ways to spend their money as opposed to the high street. Legal services, it seems, are following the same path. Last year, Rocket Lawyer announced a $223 million investment that was led by Vista

Read Full PostRead - Eye Icon
Leading the way for Legal Excellence
Legal
13/11/2017Leading the way for Legal Excellence

Leading the way for Legal Excellence

Read Full PostRead - Eye Icon
HOMETAINMENT Acquires Nomad Chefs: A Scalable Business Model In The Culinary And Entertainment Industry
News
10/06/2024HOMETAINMENT Acquires Nomad Chefs: A Scalable Business Model In The Culinary And Entertainment Industry

HOMETAINMENT, the leading home and office entertainment and hospitality provider, has announced its acquisition of Nomad Chefs.

Read Full PostRead - Eye Icon
Law Firm SEO Ranking Factors and Tips For Improving Your Rankings
Legal
04/05/2023Law Firm SEO Ranking Factors and Tips For Improving Your Rankings

In today's digital age, search engine optimization (SEO) is crucial for law firms that want to establish a strong online presence and attract new clients.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow