© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - Why Data is and Always Will Be The Next Big Thing
Posted 7th August 2020

Why Data is and Always Will Be The Next Big Thing

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionizing customer and employee experiences, creating more dynamic, responsive, and personalised business models, and even sparking entirely new industries.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Why Data is and Always Will Be The Next Big Thing

data

By Morten Illum, VP of EMEA, Aruba

As we entered a new decade this year it has been evident how much data plays a part in society; especially with the COVID 19 pandemic revealing the importance of how tech makes our lives so much easier. 

I’m in awe of how much we’ve managed to accomplish in the past decade. Not only has the last decade given us ubiquitous smartphones and Wi-Fi, plus the introduction of 5G networks, it’s also rolled out the Internet of Things (IoT), the cloud, edge computing, Artificial Intelligence (AI), Machine Learning and Mixed Reality.

This was the decade that saw former Fortune 500 companies going spectacularly bust because they failed to keep up with the changes created by technology. On the flip side, it also saw basement-born start-ups using technology to completely transform trillion-dollar industries.
It’s clear that this past decade has been one of the most disruptive, yet productive periods of history ever.

And at the very heart of all this progress is one crucial element. Data.

Data is the new oil, but better

Just as steam, electricity and electronics propelled the three revolutions that preceded it, data – and in particular the sheer volumes created by IoT – has been the driving force behind what’s become known as the Fourth Industrial Revolution.

To give you an idea of scale, at the beginning of the last decade, the world produced about 1.2 zettabytes of data. By 2025, the IDC says worldwide data will grow 61% to 175 zettabytes, and 90 zettabytes of this data will be created on IoT devices.

There’s no doubt that data truly is the new oil, but better, because unlike oil, data is easily extracted (with the right technology in place of course), and its supplies are infinite. What’s more, we can use data numerous times to gain new insights and unlock new value.

It’s D-Day for data at the Edge

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionising customer and employee experiences, creating more dynamic, responsive, and personalized business models, and even sparking entirely new industries. Importantly, however, it is also an era that has seen activity move increasingly to the edge of the network.

As we now live in a new data-driven, decentralised decade, this will continue to bring fresh challenges. For example, while the growing use of IoT is providing organisations with new data to make intelligent decisions about business operations, it’s also opening more and more doors all over the network for malicious actors to exploit vulnerabilities. Securing these devices and this data is critical now and in the future.

Failure to prepare is preparing to fail

The biggest lesson learned from the past decade and even 2020 so far, is that it would be reckless not to plan for the eventuality of further disruption. With data set to drive the next decade of that disruption, business must act now to leverage the massive amounts of data they continue to generate.

This will require businesses to implement highly reliable, secure and accessible infrastructure at the core, and innovation and intelligence at the edge. It will require stakeholders to embrace uncertainty and ambiguity, and it will also require an understanding that some risk-taking will be needed.

Because we don’t know what this entire new decade will look like, we don’t know exactly what obstacles in data we will encounter and what opportunities we will embrace. But we do know that data will continue to be at the centre of it all.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
How Does Your Workspace Impact Your Performance And Success?
Strategy
27/01/2023How Does Your Workspace Impact Your Performance And Success?

As an employee, you spend a significant portion of your life in the workplace. You may think it's just a place where you report for work, time in, eat meals, attend meetings, and time out at the end of the day. But there’s more to it than just a cubicle.

Read Full PostRead - Eye Icon
New Approach Needed to Tackle Mental Ill-Health at Work, Says OECD
Strategy
05/03/2015New Approach Needed to Tackle Mental Ill-Health at Work, Says OECD

Health and employment services should intervene earlier, involve key stakeholders and ensure they work together in order to help people with mental-health issues find work and stay in a job.

Read Full PostRead - Eye Icon
Data Quality Holds the Key to Greater Profits, Finds Report
Finance
18/03/2015Data Quality Holds the Key to Greater Profits, Finds Report

A new report by Experian confirmed that while businesses are increasingly aware of the potential of their data – with estimates that it could improve profitability by up to 15%- more than 90% still find data improvement challenging.

Read Full PostRead - Eye Icon
Why Business Law Matters More Than Ever in 2026
Legal
27/07/2026Why Business Law Matters More Than Ever in 2026

Running a successful business in 2026 means navigating competition, market trends, and an increasingly complex legal landscape, including evolving regulations, contracts, employment issues and business transactions. Each of these areas can expose your organisa

Read Full PostRead - Eye Icon
Why Accountability is a Core Element of Workplace Culture and Leadership
News
20/03/2023Why Accountability is a Core Element of Workplace Culture and Leadership

It’s incredibly difficult to develop a successful business and a thriving team without accountability, yet so many businesses neglect to develop this aspect of their workplace culture. If no-one (even in the leadership team) takes ownership of their responsi

Read Full PostRead - Eye Icon
What Happens If You Stop Using a Checking Account?
Finance
15/06/2026What Happens If You Stop Using a Checking Account?

Life changes can sometimes leave financial accounts sitting unused. Maybe you opened a new account at a different financial institution, switched banks after moving, or simply forgot about an old account. Whatever the reason, it’s important to understand

Read Full PostRead - Eye Icon
An Alpine Luxury Resort of the Highest Calibre
Innovation
05/05/2017An Alpine Luxury Resort of the Highest Calibre

The high Alpine luxury resort St. Moritz is 1,800 metres (5,910 ft) above sea level, a place I recently visited to enjoy luxury hotel facilities, as well as winter sports including skiing not to mention the gastronomic wonders of the region.

Read Full PostRead - Eye Icon
How Warehouse Management Systems Reduce Business Expenditure
News
27/04/2022How Warehouse Management Systems Reduce Business Expenditure

Maximizing profits is one of the best ways to enhance the growth of your manufacturing firm. This enables you to get enough money to settle operating expenses and expand your investment.  

Read Full PostRead - Eye Icon
Think Strategic a School of Thought: Part Two
Strategy
02/05/2026Think Strategic a School of Thought: Part Two

A consultancy name Think Strategic a popular two word that often appear as titles of textbooks, article either academic or business. There are numerous materials written by authors on Think Strategic although there seem to be a silent crisis happening when the



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow