© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - Why Data is and Always Will Be The Next Big Thing
Posted 7th August 2020

Why Data is and Always Will Be The Next Big Thing

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionizing customer and employee experiences, creating more dynamic, responsive, and personalised business models, and even sparking entirely new industries.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Why Data is and Always Will Be The Next Big Thing

data

By Morten Illum, VP of EMEA, Aruba

As we entered a new decade this year it has been evident how much data plays a part in society; especially with the COVID 19 pandemic revealing the importance of how tech makes our lives so much easier. 

I’m in awe of how much we’ve managed to accomplish in the past decade. Not only has the last decade given us ubiquitous smartphones and Wi-Fi, plus the introduction of 5G networks, it’s also rolled out the Internet of Things (IoT), the cloud, edge computing, Artificial Intelligence (AI), Machine Learning and Mixed Reality.

This was the decade that saw former Fortune 500 companies going spectacularly bust because they failed to keep up with the changes created by technology. On the flip side, it also saw basement-born start-ups using technology to completely transform trillion-dollar industries.
It’s clear that this past decade has been one of the most disruptive, yet productive periods of history ever.

And at the very heart of all this progress is one crucial element. Data.

Data is the new oil, but better

Just as steam, electricity and electronics propelled the three revolutions that preceded it, data – and in particular the sheer volumes created by IoT – has been the driving force behind what’s become known as the Fourth Industrial Revolution.

To give you an idea of scale, at the beginning of the last decade, the world produced about 1.2 zettabytes of data. By 2025, the IDC says worldwide data will grow 61% to 175 zettabytes, and 90 zettabytes of this data will be created on IoT devices.

There’s no doubt that data truly is the new oil, but better, because unlike oil, data is easily extracted (with the right technology in place of course), and its supplies are infinite. What’s more, we can use data numerous times to gain new insights and unlock new value.

It’s D-Day for data at the Edge

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionising customer and employee experiences, creating more dynamic, responsive, and personalized business models, and even sparking entirely new industries. Importantly, however, it is also an era that has seen activity move increasingly to the edge of the network.

As we now live in a new data-driven, decentralised decade, this will continue to bring fresh challenges. For example, while the growing use of IoT is providing organisations with new data to make intelligent decisions about business operations, it’s also opening more and more doors all over the network for malicious actors to exploit vulnerabilities. Securing these devices and this data is critical now and in the future.

Failure to prepare is preparing to fail

The biggest lesson learned from the past decade and even 2020 so far, is that it would be reckless not to plan for the eventuality of further disruption. With data set to drive the next decade of that disruption, business must act now to leverage the massive amounts of data they continue to generate.

This will require businesses to implement highly reliable, secure and accessible infrastructure at the core, and innovation and intelligence at the edge. It will require stakeholders to embrace uncertainty and ambiguity, and it will also require an understanding that some risk-taking will be needed.

Because we don’t know what this entire new decade will look like, we don’t know exactly what obstacles in data we will encounter and what opportunities we will embrace. But we do know that data will continue to be at the centre of it all.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
New research shows 88% of businesses trading internationally haven’t looked at switching their supply chains pre-Brexit
Strategy
07/12/2020New research shows 88% of businesses trading internationally haven’t looked at switching their supply chains pre-Brexit

With less than 30 days to go until the UK leaves the EU, it’s vital that businesses get ready for the transition that will take place.

Read Full PostRead - Eye Icon
7 Financial Metrics and KPIs Your Company Should Be Monitoring
Finance
24/01/20227 Financial Metrics and KPIs Your Company Should Be Monitoring

There are hundreds of financial metrics for assessing business performance. Every company has a different business model, operations, and goals. For instance, the financial metrics in the manufacturing industry may differ from those in the transport industry.

Read Full PostRead - Eye Icon
A First-Time Conference Planner’s Guide to Working With a Conference Production Company
Strategy
23/03/2026A First-Time Conference Planner’s Guide to Working With a Conference Production Company

Planning a conference involves more than logistics and scheduling, particularly when a full-service conference production company takes on the responsibility of managing technical and creative execution. Professional support transforms early-stage concepts int

Read Full PostRead - Eye Icon
Warburg-HIH Buys Prime Retail Units; Asset Acquired by TH Real Estate
M&A
21/04/2016Warburg-HIH Buys Prime Retail Units; Asset Acquired by TH Real Estate

TH Real Estate, on behalf of a real estate fund managed by Warburg HIH Invest Real Estate GmbH (Warburg-HIH Invest, previously: Warburg - Henderson), has acquired Units 2 and 3 at 44-48 Argyle Street for £1.9m.

Read Full PostRead - Eye Icon
Dell to Acquire EMC in Biggest Tech Deal of All Time
M&A
16/10/2015Dell to Acquire EMC in Biggest Tech Deal of All Time

Dell has agreed to acquire EMC for $67 billion or £33.15 a share, by far the biggest technology deal of all time.

Read Full PostRead - Eye Icon
Top 10 Strategic Planning Tools to Keep Your Team Aligned
News
08/01/2026Top 10 Strategic Planning Tools to Keep Your Team Aligned

The best tools for ensuring alignment in strategic planning turn strategy from a static document into a living, visible process. Strategic plans often fail when teams feel disconnected from their roles in execution. However, when goals and actions are unified

Read Full PostRead - Eye Icon
How to Start Trading Binary Options In 7 Easy Steps
Innovation
04/01/2023How to Start Trading Binary Options In 7 Easy Steps

Many people find binary options trading complicated; the majority don’t even know where to start. Well, this is true if you don’t have the right information and the necessary tools to equip you when betting on these types of investments. Binary trading can

Read Full PostRead - Eye Icon
Banks Among the Worst at Blaming Customers When Things Go Wrong
Finance
26/05/2015Banks Among the Worst at Blaming Customers When Things Go Wrong

The traditional mantra for successful businesses ‘the customer is always right’ is under threat according to new research by alldayPA.

Read Full PostRead - Eye Icon
Strong Values Which Breed Success
Leadership
30/08/2019Strong Values Which Breed Success

SMTD Law LLP is a construction boutique law firm representing clients ranging from Fortune 100 companies to small businesses. Recently, Marilyn Kilnger found success in AI’s Leading Adviser 2019 where she was selected as the Leading Construction Disputes Law



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow