© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - Why Data is and Always Will Be The Next Big Thing
Posted 7th August 2020

Why Data is and Always Will Be The Next Big Thing

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionizing customer and employee experiences, creating more dynamic, responsive, and personalised business models, and even sparking entirely new industries.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Why Data is and Always Will Be The Next Big Thing

data

By Morten Illum, VP of EMEA, Aruba

As we entered a new decade this year it has been evident how much data plays a part in society; especially with the COVID 19 pandemic revealing the importance of how tech makes our lives so much easier. 

I’m in awe of how much we’ve managed to accomplish in the past decade. Not only has the last decade given us ubiquitous smartphones and Wi-Fi, plus the introduction of 5G networks, it’s also rolled out the Internet of Things (IoT), the cloud, edge computing, Artificial Intelligence (AI), Machine Learning and Mixed Reality.

This was the decade that saw former Fortune 500 companies going spectacularly bust because they failed to keep up with the changes created by technology. On the flip side, it also saw basement-born start-ups using technology to completely transform trillion-dollar industries.
It’s clear that this past decade has been one of the most disruptive, yet productive periods of history ever.

And at the very heart of all this progress is one crucial element. Data.

Data is the new oil, but better

Just as steam, electricity and electronics propelled the three revolutions that preceded it, data – and in particular the sheer volumes created by IoT – has been the driving force behind what’s become known as the Fourth Industrial Revolution.

To give you an idea of scale, at the beginning of the last decade, the world produced about 1.2 zettabytes of data. By 2025, the IDC says worldwide data will grow 61% to 175 zettabytes, and 90 zettabytes of this data will be created on IoT devices.

There’s no doubt that data truly is the new oil, but better, because unlike oil, data is easily extracted (with the right technology in place of course), and its supplies are infinite. What’s more, we can use data numerous times to gain new insights and unlock new value.

It’s D-Day for data at the Edge

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionising customer and employee experiences, creating more dynamic, responsive, and personalized business models, and even sparking entirely new industries. Importantly, however, it is also an era that has seen activity move increasingly to the edge of the network.

As we now live in a new data-driven, decentralised decade, this will continue to bring fresh challenges. For example, while the growing use of IoT is providing organisations with new data to make intelligent decisions about business operations, it’s also opening more and more doors all over the network for malicious actors to exploit vulnerabilities. Securing these devices and this data is critical now and in the future.

Failure to prepare is preparing to fail

The biggest lesson learned from the past decade and even 2020 so far, is that it would be reckless not to plan for the eventuality of further disruption. With data set to drive the next decade of that disruption, business must act now to leverage the massive amounts of data they continue to generate.

This will require businesses to implement highly reliable, secure and accessible infrastructure at the core, and innovation and intelligence at the edge. It will require stakeholders to embrace uncertainty and ambiguity, and it will also require an understanding that some risk-taking will be needed.

Because we don’t know what this entire new decade will look like, we don’t know exactly what obstacles in data we will encounter and what opportunities we will embrace. But we do know that data will continue to be at the centre of it all.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
Experts in International VAT
Finance
09/05/2018Experts in International VAT

Spanish VAT Services Asesores, SL is a pioneering, independent firm in Spain, offering tax advisory services solely in the area of indirect taxation.

Read Full PostRead - Eye Icon
How Innovative Subtitling Solutions are Transforming Business Communication
News
03/06/2024How Innovative Subtitling Solutions are Transforming Business Communication

We’re way past those times when language barriers posed a challenge for business communication – subtitling solutions have made sure of that. You can now create content that’s accessible to everyone, increasing the chances of them interacting

Read Full PostRead - Eye Icon
4 Basics of Boosting Employee Morale
Leadership
15/11/20224 Basics of Boosting Employee Morale

Behind any organization and company's success is a team of happy, healthy, and satisfied employees. Any business with high employee morale tends to enjoy a healthy work culture and well-engaged employees and won't have any problem sourcing or attracting the be

Read Full PostRead - Eye Icon
The Art of Digital Signatures: Understanding How They Work & Why They Matter
News
29/08/2023The Art of Digital Signatures: Understanding How They Work & Why They Matter

In the modern digital world, digital signatures play a vital role in establishing trust & security in digital transactions and communications. They offer a reliable method to verify the identity of the sender and ensure that the content of electronic docum

Read Full PostRead - Eye Icon
Planning Delays: New Law Promises Reform But Will Planners Deliver On It?
Legal
20/02/2024Planning Delays: New Law Promises Reform But Will Planners Deliver On It?

For smaller and medium-sized developers, 2023 was the year that everything took longer. It took longer to find and acquire land, longer to obtain bank funding and longer to get materials delivered but most of all, it took longer to get planning permission.

Read Full PostRead - Eye Icon
Leader in Research and Development – North Wales
Innovation
27/09/2022Leader in Research and Development – North Wales

We’ve all experienced a bad smell at some point in our lives, whether it’s from pets, children, leaky sewerage, or other people’s food in the office.

Read Full PostRead - Eye Icon
EU Consumer Scoreboard Shows Untapped E-Commerce Potential
Finance
28/09/2015EU Consumer Scoreboard Shows Untapped E-Commerce Potential

The 2015 EU Consumer Scoreboard shows that cross-border e-commerce is still an under-developed market in Europe, and 61% of consumers feel more confident buying online from their own country (61%) than from another EU country (38%).

Read Full PostRead - Eye Icon
How To Integrate Physical and Cybersecurity Into Your Business
Corporate Social Responsibility
31/10/2024How To Integrate Physical and Cybersecurity Into Your Business

Businesses today are juggling both physical and digital threats, often simultaneously. It’s not uncommon for companies to focus heavily on cybersecurity only to leave physical security as an afterthought. Integrating both physical and cybersecurity is about

Read Full PostRead - Eye Icon
Will the rise of cryptocurrencies make corporate fraud easier?
Finance
11/04/2018Will the rise of cryptocurrencies make corporate fraud easier?

It’s no exaggeration to say that 2017 was an historic year for cryptocurrencies.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow