© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - Why Data is and Always Will Be The Next Big Thing
Posted 7th August 2020

Why Data is and Always Will Be The Next Big Thing

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionizing customer and employee experiences, creating more dynamic, responsive, and personalised business models, and even sparking entirely new industries.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Why Data is and Always Will Be The Next Big Thing

data

By Morten Illum, VP of EMEA, Aruba

As we entered a new decade this year it has been evident how much data plays a part in society; especially with the COVID 19 pandemic revealing the importance of how tech makes our lives so much easier. 

I’m in awe of how much we’ve managed to accomplish in the past decade. Not only has the last decade given us ubiquitous smartphones and Wi-Fi, plus the introduction of 5G networks, it’s also rolled out the Internet of Things (IoT), the cloud, edge computing, Artificial Intelligence (AI), Machine Learning and Mixed Reality.

This was the decade that saw former Fortune 500 companies going spectacularly bust because they failed to keep up with the changes created by technology. On the flip side, it also saw basement-born start-ups using technology to completely transform trillion-dollar industries.
It’s clear that this past decade has been one of the most disruptive, yet productive periods of history ever.

And at the very heart of all this progress is one crucial element. Data.

Data is the new oil, but better

Just as steam, electricity and electronics propelled the three revolutions that preceded it, data – and in particular the sheer volumes created by IoT – has been the driving force behind what’s become known as the Fourth Industrial Revolution.

To give you an idea of scale, at the beginning of the last decade, the world produced about 1.2 zettabytes of data. By 2025, the IDC says worldwide data will grow 61% to 175 zettabytes, and 90 zettabytes of this data will be created on IoT devices.

There’s no doubt that data truly is the new oil, but better, because unlike oil, data is easily extracted (with the right technology in place of course), and its supplies are infinite. What’s more, we can use data numerous times to gain new insights and unlock new value.

It’s D-Day for data at the Edge

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionising customer and employee experiences, creating more dynamic, responsive, and personalized business models, and even sparking entirely new industries. Importantly, however, it is also an era that has seen activity move increasingly to the edge of the network.

As we now live in a new data-driven, decentralised decade, this will continue to bring fresh challenges. For example, while the growing use of IoT is providing organisations with new data to make intelligent decisions about business operations, it’s also opening more and more doors all over the network for malicious actors to exploit vulnerabilities. Securing these devices and this data is critical now and in the future.

Failure to prepare is preparing to fail

The biggest lesson learned from the past decade and even 2020 so far, is that it would be reckless not to plan for the eventuality of further disruption. With data set to drive the next decade of that disruption, business must act now to leverage the massive amounts of data they continue to generate.

This will require businesses to implement highly reliable, secure and accessible infrastructure at the core, and innovation and intelligence at the edge. It will require stakeholders to embrace uncertainty and ambiguity, and it will also require an understanding that some risk-taking will be needed.

Because we don’t know what this entire new decade will look like, we don’t know exactly what obstacles in data we will encounter and what opportunities we will embrace. But we do know that data will continue to be at the centre of it all.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
Beech Tree Private Equity Announce Their First Mid-Market Fund, “BTPE FUND 1”
Finance
16/04/2015Beech Tree Private Equity Announce Their First Mid-Market Fund, “BTPE FUND 1”

Beech Tree Private Equity (“BTPE”) today announces the launch of its first fund, backed by leading institutional investors.

Read Full PostRead - Eye Icon
FarmaTrust : Building Trust and Saving Lives
Innovation
04/01/2019FarmaTrust : Building Trust and Saving Lives

FarmaTrust provides a global blockchain based pharmaceutical provenance system which eliminates counterfeit drugs, automates various pharmaceutical industry processes and provides valuable data insights to our customers. Recently, we caught up with Founder and

Read Full PostRead - Eye Icon
A Market Leader in Essential Import and Export Support: Strong & Herd LLP
News
14/12/2023A Market Leader in Essential Import and Export Support: Strong & Herd LLP

Established in 1995, Strong & Herd LLP assist businesses with import and export support in international trade and customs compliance.

Read Full PostRead - Eye Icon
6 Tips To Enhance Commercial Fleet Sustainability
Strategy
10/01/20236 Tips To Enhance Commercial Fleet Sustainability

More and more, the idea of making business socially responsible has become urgent in light of the looming crisis. As the push to become eco-friendly intensifies, making commercial fleets sustainable is becoming the norm, especially for those of a considerable

Read Full PostRead - Eye Icon
FCA Publishes Interim Feedback on Review of the Rules for Crowdfunding
Finance
09/12/2016FCA Publishes Interim Feedback on Review of the Rules for Crowdfunding

On 9th December, the Financial Conduct Authority (FCA) gave an update on the post-implementation review of the loan-based and investment-based crowdfunding market. Their earlier call for input raised a number of issues for discussion; the feedback statement pr

Read Full PostRead - Eye Icon
Can the company’s data tools discover the target audience? 5 solutions to consider
Technology
02/03/2026Can the company’s data tools discover the target audience? 5 solutions to consider

Finding the target audience is surely one of the goals of businesses worldwide, as it helps them reach the right people. This occurs because this group category is interested in the products and services companies offer, which makes them more likely to click l

Read Full PostRead - Eye Icon
Motor Fuel Group acquires 90 Shell filling stations
Finance
15/04/2015Motor Fuel Group acquires 90 Shell filling stations

Motor Fuel Group, Aberdeen oil tycoon Alasdair Locke's partnership with investment firm Patron Capital Partners, has increased its forecourt portfolio to 373 with this latest deal.

Read Full PostRead - Eye Icon
Phenomenex to be Acquired by Danaher Corporation
M&A
12/10/2016Phenomenex to be Acquired by Danaher Corporation

Phenomenex Inc., a privately held manufacturer and distributor of high-value consumables for the separation sciences, today announced it has signed a definitive agreement to be acquired by Danaher Corporation, a Fortune 150 science and technology company.

Read Full PostRead - Eye Icon
2016’s Most Innovative Hedge Fund Manager, UK
Strategy
30/06/20162016’s Most Innovative Hedge Fund Manager, UK

AIM is a UK-based asset manager, founded in 2008 by a long-standing team that had formerly managed $6 billion at UBS and $2 billion at Insight.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow