© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - Why Data is and Always Will Be The Next Big Thing
Posted 7th August 2020

Why Data is and Always Will Be The Next Big Thing

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionizing customer and employee experiences, creating more dynamic, responsive, and personalised business models, and even sparking entirely new industries.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Why Data is and Always Will Be The Next Big Thing

data

By Morten Illum, VP of EMEA, Aruba

As we entered a new decade this year it has been evident how much data plays a part in society; especially with the COVID 19 pandemic revealing the importance of how tech makes our lives so much easier. 

I’m in awe of how much we’ve managed to accomplish in the past decade. Not only has the last decade given us ubiquitous smartphones and Wi-Fi, plus the introduction of 5G networks, it’s also rolled out the Internet of Things (IoT), the cloud, edge computing, Artificial Intelligence (AI), Machine Learning and Mixed Reality.

This was the decade that saw former Fortune 500 companies going spectacularly bust because they failed to keep up with the changes created by technology. On the flip side, it also saw basement-born start-ups using technology to completely transform trillion-dollar industries.
It’s clear that this past decade has been one of the most disruptive, yet productive periods of history ever.

And at the very heart of all this progress is one crucial element. Data.

Data is the new oil, but better

Just as steam, electricity and electronics propelled the three revolutions that preceded it, data – and in particular the sheer volumes created by IoT – has been the driving force behind what’s become known as the Fourth Industrial Revolution.

To give you an idea of scale, at the beginning of the last decade, the world produced about 1.2 zettabytes of data. By 2025, the IDC says worldwide data will grow 61% to 175 zettabytes, and 90 zettabytes of this data will be created on IoT devices.

There’s no doubt that data truly is the new oil, but better, because unlike oil, data is easily extracted (with the right technology in place of course), and its supplies are infinite. What’s more, we can use data numerous times to gain new insights and unlock new value.

It’s D-Day for data at the Edge

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionising customer and employee experiences, creating more dynamic, responsive, and personalized business models, and even sparking entirely new industries. Importantly, however, it is also an era that has seen activity move increasingly to the edge of the network.

As we now live in a new data-driven, decentralised decade, this will continue to bring fresh challenges. For example, while the growing use of IoT is providing organisations with new data to make intelligent decisions about business operations, it’s also opening more and more doors all over the network for malicious actors to exploit vulnerabilities. Securing these devices and this data is critical now and in the future.

Failure to prepare is preparing to fail

The biggest lesson learned from the past decade and even 2020 so far, is that it would be reckless not to plan for the eventuality of further disruption. With data set to drive the next decade of that disruption, business must act now to leverage the massive amounts of data they continue to generate.

This will require businesses to implement highly reliable, secure and accessible infrastructure at the core, and innovation and intelligence at the edge. It will require stakeholders to embrace uncertainty and ambiguity, and it will also require an understanding that some risk-taking will be needed.

Because we don’t know what this entire new decade will look like, we don’t know exactly what obstacles in data we will encounter and what opportunities we will embrace. But we do know that data will continue to be at the centre of it all.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
(US) Small Businesses Employment Showed Modest Increase in March
Finance
31/03/2015(US) Small Businesses Employment Showed Modest Increase in March

Intuit Inc. today issued its monthly Small Business Employment and Revenue Indexes.

Read Full PostRead - Eye Icon
UniBee Review: Empowering SaaS Payment Processing in Digital Growth
Finance
26/03/2026UniBee Review: Empowering SaaS Payment Processing in Digital Growth

The phenomenon of software as a service (SaaS) in the modern digital economy has become the default delivery model for everything from workplace productivity to financial services. As the industry continues its rapid expansion, one truth has become abundantly

Read Full PostRead - Eye Icon
5 Questions To Ask Before Putting AI Into Practice And A Checklist For Success
Innovation
03/01/20205 Questions To Ask Before Putting AI Into Practice And A Checklist For Success

Despite the power of Artificial Intelligence to transform the customer experience, many AI projects fail at the first hurdle. Henry Jinman at EBI.AI outlines the 5 most common mistakes and how to avoid them using a tried and tested checklist.

Read Full PostRead - Eye Icon
Making the Right Moves: M&A Success through Virtual Data Rooms
News
07/12/2023Making the Right Moves: M&A Success through Virtual Data Rooms

Whenever companies require M&A, they want to organize the process as well as possible. At its core, the M&A process is quite understandable and common in the business world, as it allows combining the capabilities of two companies into one new, more po

Read Full PostRead - Eye Icon
5 Reasons Every Company Must Use Recruitment and Onboarding Software
News
11/04/20235 Reasons Every Company Must Use Recruitment and Onboarding Software

Finding the right person for a job can be time-consuming and expensive. Onboarding them is even more challenging, especially when multiple teams are involved in the hiring process.

Read Full PostRead - Eye Icon
Europe: On the Road to Recovery
Leadership
13/10/2015Europe: On the Road to Recovery

We got in touch with Laïd Estelle Laurent to find out more about BloWin, a French boutique law firm, and their insight into the European economic recovery.

Read Full PostRead - Eye Icon
Can You Buy Shares Of A Company Online From The Uk?
News
10/10/2022Can You Buy Shares Of A Company Online From The Uk?

You've certainly daydreamed more than once about how you'll invest in a firm, retire well, and see the globe. The accomplishment of this is not a simple task, but one has to begin somewhere. To get started in the world of investing, you don't have to need a la

Read Full PostRead - Eye Icon
YFM Equity Partners completes £230m of deals and raises £100m of new funds in H1 2019
Finance
02/07/2019YFM Equity Partners completes £230m of deals and raises £100m of new funds in H1 2019

During the first half of 2019 YFM Equity Partners (YFM) completed £230m of deals and raised £100m of new funds. This result represents a sharp increase on 2018 and reflects the resilience and positivity of smaller businesses and demonstrate that this sector

Read Full PostRead - Eye Icon
AI Ad Specs
Strategy
19/05/2016AI Ad Specs

AI Ad Specs



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow