© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Why Data is and Always Will Be The Next Big Thing
Posted 7th August 2020

Why Data is and Always Will Be The Next Big Thing

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionizing customer and employee experiences, creating more dynamic, responsive, and personalised business models, and even sparking entirely new industries.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Why Data is and Always Will Be The Next Big Thing

data

By Morten Illum, VP of EMEA, Aruba

As we entered a new decade this year it has been evident how much data plays a part in society; especially with the COVID 19 pandemic revealing the importance of how tech makes our lives so much easier. 

I’m in awe of how much we’ve managed to accomplish in the past decade. Not only has the last decade given us ubiquitous smartphones and Wi-Fi, plus the introduction of 5G networks, it’s also rolled out the Internet of Things (IoT), the cloud, edge computing, Artificial Intelligence (AI), Machine Learning and Mixed Reality.

This was the decade that saw former Fortune 500 companies going spectacularly bust because they failed to keep up with the changes created by technology. On the flip side, it also saw basement-born start-ups using technology to completely transform trillion-dollar industries.
It’s clear that this past decade has been one of the most disruptive, yet productive periods of history ever.

And at the very heart of all this progress is one crucial element. Data.

Data is the new oil, but better

Just as steam, electricity and electronics propelled the three revolutions that preceded it, data – and in particular the sheer volumes created by IoT – has been the driving force behind what’s become known as the Fourth Industrial Revolution.

To give you an idea of scale, at the beginning of the last decade, the world produced about 1.2 zettabytes of data. By 2025, the IDC says worldwide data will grow 61% to 175 zettabytes, and 90 zettabytes of this data will be created on IoT devices.

There’s no doubt that data truly is the new oil, but better, because unlike oil, data is easily extracted (with the right technology in place of course), and its supplies are infinite. What’s more, we can use data numerous times to gain new insights and unlock new value.

It’s D-Day for data at the Edge

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionising customer and employee experiences, creating more dynamic, responsive, and personalized business models, and even sparking entirely new industries. Importantly, however, it is also an era that has seen activity move increasingly to the edge of the network.

As we now live in a new data-driven, decentralised decade, this will continue to bring fresh challenges. For example, while the growing use of IoT is providing organisations with new data to make intelligent decisions about business operations, it’s also opening more and more doors all over the network for malicious actors to exploit vulnerabilities. Securing these devices and this data is critical now and in the future.

Failure to prepare is preparing to fail

The biggest lesson learned from the past decade and even 2020 so far, is that it would be reckless not to plan for the eventuality of further disruption. With data set to drive the next decade of that disruption, business must act now to leverage the massive amounts of data they continue to generate.

This will require businesses to implement highly reliable, secure and accessible infrastructure at the core, and innovation and intelligence at the edge. It will require stakeholders to embrace uncertainty and ambiguity, and it will also require an understanding that some risk-taking will be needed.

Because we don’t know what this entire new decade will look like, we don’t know exactly what obstacles in data we will encounter and what opportunities we will embrace. But we do know that data will continue to be at the centre of it all.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
How Can Technology Aid in Cross Cultural Awareness?
Innovation
09/06/2023How Can Technology Aid in Cross Cultural Awareness?

With globalization’s growth, businesses have to operate in an ever more diverse array of cultures. As a result, it has become increasingly important for business managers to be aware of the cultural norms and sensitivities of the countries in which they are

Read Full PostRead - Eye Icon
Three Decades of Infallible, High-End Technology Solutions
Leadership
10/11/2025Three Decades of Infallible, High-End Technology Solutions

From its home in Virginia, Open Systems Technologies (OST) Corporation has been providing its signature brand of customized, top-of-the-line security solutions to large enterprises since opening its doors back in 1996. Guided by a combination of experience and

Read Full PostRead - Eye Icon
Travers Smith Advises Brookfield’s Acquisition of Center Parcs UK
Legal
06/08/2015Travers Smith Advises Brookfield’s Acquisition of Center Parcs UK

Travers Smith Advises Brookfield's Acquisition of Center Parcs UK

Read Full PostRead - Eye Icon
KPMG Capital Announces Equity Stake in Label Insight
Finance
11/02/2016KPMG Capital Announces Equity Stake in Label Insight

KPMG Capital today announced it has taken an equity stake in Label Insight, a leading provider of software-as-a-service (SaaS) data solutions providing powerful insights and strengthening the connections between Consumer Packaged Goods (CPG) brands, retailers

Read Full PostRead - Eye Icon
How Can Cloud-Based Systems Enhance Business Scalability?
News
28/05/2024How Can Cloud-Based Systems Enhance Business Scalability?

Scaling a business is not just about bigger; it’s about smarter. Cloud-based systems stand as the modern levers that businesses pull for this smarter growth. They represent more than just technology – they are a shift in how we think about resource

Read Full PostRead - Eye Icon
7 Things To Consider For Getting Success In International Business
News
01/06/20227 Things To Consider For Getting Success In International Business

Global businesses come with many challenges but they don't weigh over the opportunity and benefits you can get once you enter this line and make yourself prominent. To achieve that goal, there are several things you can consider to make your business a huge su

Read Full PostRead - Eye Icon
3 Business Benefits of Transitioning to the Hybrid Cloud
Innovation
26/07/20223 Business Benefits of Transitioning to the Hybrid Cloud

Cloud computing is becoming more popular as it assists companies in processing large volumes of data, allowing them to adapt quickly and cater to the business’s and its employees’ ever-changing needs. It also facilitates global deployment, paving the way f

Read Full PostRead - Eye Icon
The Role of the CIO Changing Thanks to AI and Digital Transformation
Innovation
24/05/2023The Role of the CIO Changing Thanks to AI and Digital Transformation

The chief information officer (CIO) is instrumental in helping companies use technology well and achieve stated goals. However, the role of the CIO is becoming significantly different than it once was.

Read Full PostRead - Eye Icon
Number of Leaked M&A Deals at Six Year Low
Legal
23/11/2015Number of Leaked M&A Deals at Six Year Low

Research conducted with the M&A Research Centre at Cass Business School, London shows leaked deals on the decline due to regulatory enforcement



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow