© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - Why Data is and Always Will Be The Next Big Thing
Posted 7th August 2020

Why Data is and Always Will Be The Next Big Thing

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionizing customer and employee experiences, creating more dynamic, responsive, and personalised business models, and even sparking entirely new industries.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Why Data is and Always Will Be The Next Big Thing

data

By Morten Illum, VP of EMEA, Aruba

As we entered a new decade this year it has been evident how much data plays a part in society; especially with the COVID 19 pandemic revealing the importance of how tech makes our lives so much easier. 

I’m in awe of how much we’ve managed to accomplish in the past decade. Not only has the last decade given us ubiquitous smartphones and Wi-Fi, plus the introduction of 5G networks, it’s also rolled out the Internet of Things (IoT), the cloud, edge computing, Artificial Intelligence (AI), Machine Learning and Mixed Reality.

This was the decade that saw former Fortune 500 companies going spectacularly bust because they failed to keep up with the changes created by technology. On the flip side, it also saw basement-born start-ups using technology to completely transform trillion-dollar industries.
It’s clear that this past decade has been one of the most disruptive, yet productive periods of history ever.

And at the very heart of all this progress is one crucial element. Data.

Data is the new oil, but better

Just as steam, electricity and electronics propelled the three revolutions that preceded it, data – and in particular the sheer volumes created by IoT – has been the driving force behind what’s become known as the Fourth Industrial Revolution.

To give you an idea of scale, at the beginning of the last decade, the world produced about 1.2 zettabytes of data. By 2025, the IDC says worldwide data will grow 61% to 175 zettabytes, and 90 zettabytes of this data will be created on IoT devices.

There’s no doubt that data truly is the new oil, but better, because unlike oil, data is easily extracted (with the right technology in place of course), and its supplies are infinite. What’s more, we can use data numerous times to gain new insights and unlock new value.

It’s D-Day for data at the Edge

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionising customer and employee experiences, creating more dynamic, responsive, and personalized business models, and even sparking entirely new industries. Importantly, however, it is also an era that has seen activity move increasingly to the edge of the network.

As we now live in a new data-driven, decentralised decade, this will continue to bring fresh challenges. For example, while the growing use of IoT is providing organisations with new data to make intelligent decisions about business operations, it’s also opening more and more doors all over the network for malicious actors to exploit vulnerabilities. Securing these devices and this data is critical now and in the future.

Failure to prepare is preparing to fail

The biggest lesson learned from the past decade and even 2020 so far, is that it would be reckless not to plan for the eventuality of further disruption. With data set to drive the next decade of that disruption, business must act now to leverage the massive amounts of data they continue to generate.

This will require businesses to implement highly reliable, secure and accessible infrastructure at the core, and innovation and intelligence at the edge. It will require stakeholders to embrace uncertainty and ambiguity, and it will also require an understanding that some risk-taking will be needed.

Because we don’t know what this entire new decade will look like, we don’t know exactly what obstacles in data we will encounter and what opportunities we will embrace. But we do know that data will continue to be at the centre of it all.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
Agreement to Acquire Boehringer
M&A
07/10/2016Agreement to Acquire Boehringer

Elanco Animal Health Enters Agreement to Acquire Boehringer Ingelheim Vetmedica's U.S. Feline, Canine and Rabies Vaccines Portfolio

Read Full PostRead - Eye Icon
CVC Capital Partners Acquisition of PKP Energetyka
Finance
03/08/2015CVC Capital Partners Acquisition of PKP Energetyka

CVC Capital Partners Acquisition of PKP Energetyka

Read Full PostRead - Eye Icon
What to Do After a Workplace Injury
Legal
22/04/2022What to Do After a Workplace Injury

Following an injury at your workplace, you have the right to workers' compensation benefits to cater for your medical bill, lost wages, and possible disability. Nevertheless, it's challenging to know what to do when you're ill or injured.

Read Full PostRead - Eye Icon
Andy Murray Serves Investments in Start-ups
Finance
20/08/2015Andy Murray Serves Investments in Start-ups

Andy Murray Serves Investments in Start-ups

Read Full PostRead - Eye Icon
Navigating the Legal Landscape of Noncompete Agreements in M&A
Legal
20/05/2025Navigating the Legal Landscape of Noncompete Agreements in M&A

While not every buyout or merger includes noncompetes, understanding how to approach these clauses can be critical to successful deal-making.

Read Full PostRead - Eye Icon
Ones to Watch in IP 2016 – Germany
Legal
31/07/2016Ones to Watch in IP 2016 – Germany

engel patentanwaltskanzlei (ep) are a highly renowned IP law firm, who work for creative and innovative people and enterprises in order to legally protect their intellectual performance results. We spoke to Christoph K. Engel, Patent Attorney, to find out how

Read Full PostRead - Eye Icon
Nokia Acquire Alcatel-Lucent
Finance
15/04/2015Nokia Acquire Alcatel-Lucent

Nokia and Alcatel-Lucent announce today their intention to combine to create an innovation leader in next generation technology and services for an IP connected world.

Read Full PostRead - Eye Icon
A Warming Trend:  US Consumers Step into the Sunshine
Finance
12/02/2015A Warming Trend: US Consumers Step into the Sunshine

Mesirow Financial’s Chief Economist says a profound shift has occurred in American consumer confidence.

Read Full PostRead - Eye Icon
Managing Liability After an Escalator Incident in the Workplace
Legal
26/01/2026Managing Liability After an Escalator Incident in the Workplace

Escalators are an integral part of modern commercial buildings, enabling efficient movement through offices, corporate campuses, and mixed-use facilities. Because they are used daily without incident, their potential risks are often overlooked—until a malfun



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow