For business owners, the ways in which you can promote your company have changed dramatically over the last decade. The majority of marketing now takes place online, particularly since the start of the pandemic.
It’s imperative that you understand how to advertise your business online amidst competition from big names out there and garner the attention of new customers. Executing an advertising strategy can be an
expensive ordeal depending on what you plan to achieve, therefore you may wish to consider a quick business loan to help get you started on your marketing journey.
When implemented correctly, you can increase sales, develop your business and expand into new markets. But first, let’s take a look at some of the different options for how you can effectively advertise your business online.
Public Relations (PR)
PR is simply about getting your business in publications and other online sites – this might be if your business has recently won an award or launched a new service that you want people to be aware of.
It’s important that PR targets the relevant audience and your niche; for example, if you run a business development company, it’s ideal to focus on being seen in business magazines or select trade publications.
Digital PR can be great for diverting traffic to your website and brand. By working with high-authority sites and getting links back to your website, you can improve your search engine optimisation (SEO) ranking, and ultimately, your online presence.
Pay Per Click (PPC)
Google is a hub for advertisements and can often seem to be providing you with helpful information. It is actually doing so in the hopes that you see these advertisements, which is where the majority of Google’s
revenue originates from.
PPC is an online advertising model where your business pays a publisher each time one of your advertisement links is clicked on – essentially, you’re paying for targeted visits to your site. You can even bid for ad placements on search engines, meaning someone is presented with your site should they search for keywords relevant to your offerings.
What is useful about this method is that you only pay for what consumers click on, providing you with a low-cost strategy and an efficient way to attract new customers.
Social media plays a vital role in a business’s marketing efforts, particularly given the average person
spends around two hours per day on social media. This opportunity to reach and engage with such a large audience is highly beneficial for your business and should not be overlooked.
You must first decide on what you plan to achieve and whether you want to generate traffic to your website or increase product sales. Figuring out your target audience is also useful to understand what social media platform to target.
Posting regular updates about your brand and products will help to keep your followers and customers up to date with your services. Your followers may even share the content with their followers or leave comments, which is free marketing in itself.