From brands migrating online and working teams switching to a remote-first approach—to the world’s top-rated universities launching online courses for international students, the value of e-learning tools becomes more evident from day to day.
And even though you have yet to leverage online education programs at your company, it doesn’t mean the approach can’t multiply your profits (or at least save your budgets) right away.
Think of engaging onboarding tours for your clients that reveal your product’s hidden advantages and turn impressed customers into brand ambassadors. Consider resources you can save by creating and sharing an educational series for employees dedicated to efficient online office space or digital data protection. And don’t forget about training videos as an excellent way to collect unique knowledge from your current team—with a later possibility to share them with newcomers and scale your projects!
Intrigued? So let’s dive into training video production to see what you need to create one for your clients or employees.
What is a training video?
A training video is a content created for online or blended education purposes.
A good video of a training type should speed up the learning process, make it more efficient in terms of understanding and memorizing information, and turn the overall education process scalable—be it a traditional university course on ancient literature, civil rights explainers for people heading to elections, or half-practical training for employees dedicated to non-toxic behaviour.
A training video may take various forms, with a one-minute narrow subject-specific film on the one side of a spectrum and a 10-hours series that audiences should watch for weeks.
Like classic offline training, one based on training videos often ends with tests or other activities to check what students learned. This part is also critical for further training video production, as it helps to understand what visual or storytelling approaches worked well for specific audiences.
Critical aspects of training video production
Video production requires time and budget; it’s better to have a clear view of what you need and how to get there before the creative process starts (pre-production stage).
At Blue Carrot, a training animation studio with years of experience, we recommend you start by defining your initial purpose of creating a video. What goals you’d like to reach with your training? Who is your target audience? What’s your subject, and what ideas are you planning to share? Look for references online to better understand what your training video content may look like.
Consider that several factors influence production budget and timing: the complexity of your subject, video style and length, and additional requirements you may have (like live shooting integration featuring a well-known expert in your field).
In turn, sound design influences the final cost less. And clear communication between a production team and your representatives may lead to fewer edits in the late production stages and save you some money.
An essential difference between a typical explainer or promo video script and one for a training video is that the least should be developed in highly close cooperation with a client’s subject-matter experts (SMEs). That’s why it is always advantageous to have your basic educational materials organized in advance.
Final thoughts
Training video production is a good step you make take to turn your corporate learning processes into more efficient, scalable, and standardized ones.
Consider that training videos require a thoughtful approach to the pre-production stage (business needs clarification, defining the depth of knowledge, outlining target audience profiles, etc.) and prepared materials you’d like to dedicate your course to—with both aspects making it easier for you to set a realistic production budget and training release date.
If it’s your first experience launching a video-based course, start by looking for a reliable production partner—with a portfolio featuring videos similar to what you want to get at the end.