© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - The people-focused business. 
Posted 28th July 2022

The people-focused business. 

Personio has focused on one of the most important aspects of business life – people.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

The people-focused business. 

Internet, business, Technology and network concept.Human Resources HR management concept

Personio has focused on one of the most important aspects of business life – people. Recognised as Europe’s Most Innovative HR Technology Company, Personio is renowned for its team’s dedication in supporting its clients to improve people processes and free up time for HR teams to focus on strategic issues.

Since the foundation of the business, Personio has been able to help over 6,000 HR teams across Europe move beyond admin activities and focus their efforts on what matters most – people. 

Established in 2015 by Hanno Renner, Roman Schumacher, Arseniy Vershinin and Jonas Rieke, the business has been on a mission to give HR teams the ability to spend time effectively and efficiently on the areas of most importance. 

Personio’s Head of Northern Europe, Ben Kiziltug, expands on this, stating, “Personio makes the core HR stuff that has to happen in every company as simple and efficient as possible. Because if you get it wrong – or spend too much time getting them right – your strategic HR initiatives will never get off the ground.” 

At Personio, the company mainly focuses on small and mid-sized organisations; however, it supports various businesses and clients in a wide range of sectors at varying growth stages. For Personio, the overall goal is to arm these organisations with the tools needed for their HR teams to excel. 

Ben explains the reasoning for the company’s focus on these organisations, stating,

“Our software was built for small and mid-sized organisations in Europe. We aim to give these businesses – the backbone of the European economy – access to the tools and services that have previously been the domain of larger businesses.”

Currently, the modern world for HR has evolved and adapted to the rise of digitalisation. HR teams have had to adjust their own processes and interactions with other teams across the business to get things done. Personio aims to automate common digital processes, a concept known as ‘People Workflow Automation’.

“One example here is recruitment. If multiple signatures are needed on a contract to hire a candidate, this can cause delays and in worst-case, lead to missed opportunities. Automating workflows between departments can mitigate these delays – imagine contracts going through legal, to the candidate, and to the responsible business partner for signature automatically. We call this ‘People Workflow Automation,’ and believe it will be core to allowing HR teams to take a more strategic role in businesses,” explains Ben. 

Personio has been recognised for its innovative HR efforts and exceptional customer service, as well as the potential for ‘People Workflow Automation’ to be heavily utilised in business. The customer service team ensures that clients receive exceptional service regardless of their queries. Whether clients have questions or additional challenges t, Personio will be there every step of the way.

“Our staff are vitally important to us. Our belief that people are the single biggest driver of success for businesses extends beyond our team to our customers” states Ben.

Moreover, Personio keeps its client in close contact and up to date with any information through its customer newsletter. The newsletter aims to give clients updates on new features, provide exclusive customer offers and even invitations to customer events, user studies and beta tests, – distinguishing the business amongst traditional HR technology companies. 

Additional features at Personio are its support hub, which was designed as a centralised area that provides a wide range of information that is directly accessible for customers.

The past few years have been incredibly difficult for organisations in Europe, and in particular SMEs.

“Covid-19 thrust ‘people’ into the spotlight. This meant that HR teams took a more central role in their organisations, helping to navigate a changing world of work. This need to focus on people also underlined that HR teams have for some time been underserved by software that reduces the admin burden and unlocks time for them to add strategic value,” says Ben.

Additionally, the pandemic has had an incredible impact on talent. Ben explains this, continuing, “Unprecedented numbers of employees are considering leaving roles, and are choosier about who employs them, with work-life balance issues coming to the fore alongside salary. As a result, today’s organisations need to work harder to attract and retain their talent.”

For now, the next year will be dedicated to helping its customers continue to succeed. In doing so, Personio aims to build its technical capabilities in automating processes to make its customers’ lives easier.

For business enquiries, contact Ben Kiziltug from Personio via email – ben.kizultug@personio.com or on their website – https://www.personio.com/

Categories: Innovation, News


You Might Also Like
Read Full PostRead - Eye Icon
Is Dropshipping Bad for the Environment?
News
26/05/2025Is Dropshipping Bad for the Environment?

Dropshipping is growing in popularity. You don’t need to keep stock or manage a warehouse. This makes it an attractive option for aspiring entrepreneurs. You set up an online store, connect with suppliers, and sell products without physically handling th

Read Full PostRead - Eye Icon
Structuring a Fair Salary Scale
Finance
07/04/2020Structuring a Fair Salary Scale

Once you have decided that you need to hire a new member of staff, you need to think not only about what their role will include, but also what you will pay them. Paying a fair salary is a vital aspect of procuring the right new recruit – get it wrong and yo

Read Full PostRead - Eye Icon
Why Businesses Should Plan for Cold Months Early
Corporate Social Responsibility
01/06/2026Why Businesses Should Plan for Cold Months Early

Winter brings a host of seasonal challenges for UK businesses. Energy use and prices spike, severe weather can disrupt supply chains and staffing, and absences from work due to illness increase. All can be disruptive to processes and profits, leaving you on th

Read Full PostRead - Eye Icon
5 Strategies for Real Estate Agents to Thrive During the Holidays
News
19/11/20215 Strategies for Real Estate Agents to Thrive During the Holidays

The winter holidays make you think of home and the comfort of having your own place. As a real estate agent, you could say that this is the perfect time for connection and a bit of well-targeted marketing. While you may not have that many clients, specialists

Read Full PostRead - Eye Icon
Intra-Company Transfers: A strategic advantage for global businesses expanding into the US.
Legal
12/03/2026Intra-Company Transfers: A strategic advantage for global businesses expanding into the US.

Multinational companies entering the American market face more than just logistical challenges, such as office leases and local recruitment. The most important factor is the ability to relocate key personnel who already understand the company’s systems,

Read Full PostRead - Eye Icon
Leading Legal Firm Inspired by Italian Ingenuity
Leadership
07/10/2019Leading Legal Firm Inspired by Italian Ingenuity

Founded in 2013 by a group of highly experienced lawyers from top-tier Italian legal practices, STARCLEX – Studio Legale Associato Guglielmetti specialises in providing day-by-day and extraordinary legal advice to listed and private companies. Find out why t

Read Full PostRead - Eye Icon
How AI is Increasing the Value of Intellectual Property
News
03/03/2026How AI is Increasing the Value of Intellectual Property

AI has evolved so rapidly throughout the last five years that we’ve reached the stage where it’s almost ubiquitous, and anyone can use it to make almost anything.

Read Full PostRead - Eye Icon
How the Internet has Transformed Customer Service
Corporate Social Responsibility
24/02/2023How the Internet has Transformed Customer Service

The internet, in the past two decades, has transformed many aspects of life over the years, and some would even say practically all aspects. One area that has been forever changed is customer service as companies are now able to utilize the internet to provide

Read Full PostRead - Eye Icon
Why Early Evidence Preservation Is a Business Risk Issue After Commercial Vehicle Crashes
Legal
27/01/2026Why Early Evidence Preservation Is a Business Risk Issue After Commercial Vehicle Crashes

The first calls after a commercial vehicle crash are usually practical. Someone alerts a supervisor. Dispatch tries to figure out whether the route can be covered. A customer asks where the load is. The safety manager starts building a timeline from the driver



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow