Headquartered in Santiago, Chile, operates across Latin America, RETAILATAM is on a mission to help companies across the retail sector better understand and manage their businesses. Its team works in partnership with leading companies around the world to streamline business processes, implement smarter operations, and improve the customer experience. We spoke with Founder and CEO Daniel Sampietro below, as RETAILATAM is named in the Global Excellence Awards 2026.
“Our objective is straightforward: helping companies convert data into better business decisions.”
The story of RETAILATAM began with the simple belief that retail companies need solutions that help them make decisions faster and with less complexity. The company is led by a team of professionals who are seasoned in the market research and information technology industry, boasting more than three decades of experience in global and Latin American retail, shopper marketing, merchandising, space management, assortment optimisation, category management, and business intelligence.
After spending years working alongside retailers and manufacturers across Latin America, this team of experts reached a unanimous verdict. Countless companies across sectors were facing the same challenge: they had access to a large amount of information, but turning that information into clear action was still an obstacle. This firsthand experience, combined with an unwavering drive to reshape the sector, led to the establishment of RETAILATAM in 2018.
Today, RETAILATAM is a trusted partner to leading companies around the world. The company helps retailers and CPG manufacturers businesses implement smarter operations, optimise assortment and inventory, and improve the shopper experience by developing solutions that improve everyday business processes such as demand forecasting, supply chain visibility, assortment decisions, planogram development, pricing, promotions, in-store execution & perfect store, retail media and commercial analytics.
“Our approach has always centred on combining business understanding, execution, and technology in a way that creates measurable value and long-term relationships with our clients.”
In order to best identify and address major pain points across the retail industry, RETAILATAM offers AI-enabled decision-making platforms, software solutions, and business consulting services for retail operations. It strives to remain at the forefront of advancement to empower its clients, even making an early commitment to artificial intelligence-driven solutions long before such technologies became commercially accessible or commonly used within commercial environments.
Whilst technology is a crucial component of the value RETAILATAM brings to its clients, the team’s approach to business operations goes much further. Many organisations today are not simply seeking another software implementation; they require partners that understand operational realities and can help simplify processes that become difficult to manage internally over time, especially within large organisations. This has led to successful collaborations with industry leaders such as Cencosud, Walmart, Coca-Cola Andina, ABInBev, Diageo, Abbott Laboratories, GA.MA Italy, Mayorsa – SMU, Super99, Arrocha Pharmacies, Legrand, and Purdy Group, among others, where RETAILATAM’s solutions have improved shelf profitability, inventory alignment, and portfolio expansion.
“We want to be viewed as a long-term strategic partner and not only as a technology provider,” Daniel explained. “Today the work goes far beyond implementing systems. A lot of it is about helping companies rethink how they manage information, support decision-making, automate processes, and apply artificial intelligence in practical ways inside the point of sale and other commercial areas.”
With this in mind, RETAILATAM’s vision for the future is centred on teaching companies to use information in a smarter and much more practical way. Its team has noted that there is still significant work to be done in helping organisations transform large amounts of data into insights that people can actually understand and use in daily operations. In areas such as space management, for example, many companies still deal with processes that are harder, slower, and more manual than they need to be. This is why, recently, we have expanded our focus on automated planogram generation and execution, helping retailers and manufacturers reduce manual effort, standardize merchandising processes, improve shelf productivity, and scale category management operations more efficiently.
This is a significant driver behind RETAILATAM’s continued investment in infrastructure simplification, operational automation, and centralised information management. Daniel told us, “The idea is helping companies spend less time dealing with administrative work and more time making decisions that actually impact the business.”
As new technologies and innovation models continue to emerge, RETAILATAM will continue to evolve in alignment. The company does not only seek to remain current with technology trends, but also flexible enough to adapt as markets continue changing and generate meaningful long-term impact for clients. “We have also expanded into areas such as Retail Media and connected in-store experiences, where digital interaction is becoming increasingly important for both brands and retailers. It’s an area that we believe still has enormous potential in Latin America, especially in improving shopper communication and creating more dynamic in-store experiences.”, Daniel said.
This passion for ongoing evolution, driven by an unwavering commitment to its clients, has propelled RETAILATAM forward in the market to earn its status as South America’s Best Retail BPO Solutions Provider 2026.
Looking to the future, Daniel concluded: “For RETAILATAM, the objective over the next several years is to continue growing as a strategic partner for retailers and manufacturers across Latin America, combining business knowledge, technology, automation, and artificial intelligence in ways that create practical solutions and real operational value for clients.”
Contact Details
Contact: Daniel Sampietro
Company: RETAILATAM
Web Address: www.retailatam.com
