Investis Digital is a global communications company that is establishing itself as a revolutionary leader of digital connectivity. Championing cutting-edge technology that allows brands to tell their stories and engage on a deeper level with their customers, Investis provides communications platforms that are proven to drive business success. We dig deeper into Investis to find out more about its market-leading digital communication systems, and the team that has built them.
For more than two decades, the global communications company, Investis Digital, has dedicated itself to creating digital experiences that build trust between businesses and their audiences and consequently drive business performance.
Empowered by a potent combination of expertise, technology, and customer-centric service, Investis has established itself as a trusted communications partner to some of the world’s most visible companies, helping them to create connections with their own clients, by boosting brand affinity and reputation, resilience, influence, revenue and engagement.
Ultimately, the services of Investis are geared towards realising the initiatives of their clients within the spheres of content and communication, working alongside them to support them in generating content to designing the sites that will host that content. Investis’ 24/7 full-service offering is equipped to support its clients from start to finish, handling strategy, content, design, development, deployment, optimisation and amplification in service powered by data-driven insights and decades of experience working with more than 1600 global industry leaders, such as Vodafone, Ocado, Rolls Royce, Ascential and many more. The result is measurable and repeatable outcomes that drive business success.
Investis’ unique approach is one that combines the strategy of corporate communications with the innovation of a creative studio, the attentiveness of a 24/7 global service model, and the results of a leading performance marketing business, all underpinned by a world-class technology platform. Connected Content, the proprietary communications technology that is championed by Investis, is central to the company’s success in marrying compelling communications and intelligent digital experiences that connect with audiences on a more profound level.
The unified approach of Connected Content is one that has only recently begun to take flight in the world of communications, but is one that Investis has been promoting for several years. By aligning the core moving parts of a successful communications campaign through cutting-edge technology with integrated security, Investis has created a platform on which businesses can tell their brand stories through strategic and engaging content, and which has been purpose-built for durability in an increasingly digital and privacy-first world. To that end, one of the key functions of Connected Content is the creation and running of intelligent, ‘bullet-proof’ websites that employ strategized marketing techniques to generate tangible results while respecting consumer privacy.
As digital communications continue to take greater precedence on a global stage as a result of the ongoing Covid-19 pandemic, Investis’ reputation for reliable digital communications services has accelerated demand for its expertise over the last year. Fuelled primarily by the Connected Content technology, Investis has diversified its digital offering to accommodate the industry shift towards tech-powered communications. Investis Digital Live, for instance, is a digital-first service that has seen astronomical growth during the pandemic, with many Investis clients who usually managed several in-person events each year having to adapt to virtual mediums. Investis, which has deep experience managing webcasts and virtual events ranging from investor days to employee meetings, launched its Digital Live service as a means to offer a secure platform on which clients could create compelling events. Since its launch, the dedicated professionals and proprietary technology behind Digital Live have successfully supported more than 750 businesses each year in managing webcasts and virtual events affordably and securely.
Elsewhere, Investis is focusing its attention on how it can shape market trends in an effort to propel future growth. For example, with the rise of remote working encouraged by the pandemic, Investis has recognised a surge in businesses investing more heavily in integrated, digital-based communications. The Connect.IQ report, that was created by Investis as a benchmark for businesses to measure the performance of their websites, is an example of how the firm is evolving to match the changing market and developing thought leadership within the sphere of digital communications. Now, the report has become the industry standard against which businesses measure the success of their communications, assessing how well they are connecting with their stakeholders or how effectively they are communicating their brand story or mission. In 2021, Connect.IQ will receive a major update that will include the world’s most comprehensive review of global publicly traded enterprises within the industry.
Meanwhile, as increasing digitisation of business operations and communications fuels an uptick in security threats and changes in data privacy law, Investis is again well-equipped to offer its clients solutions within the fields of security and privacy. Connect.ID is another of Investis’ market-leading platforms, that has integrated security and data protection into its design. The built-in cyberthreat prevention system is complete with distributed denial-of-service (DDoS) protection and malicious traffic analysis and prevention. When combined with SEO-optimised CMS with advanced analytics, the intelligent Connect.ID technology can be effectively and efficiently implemented into high performance websites that prioritise consumer privacy in a matter of weeks after a client’s initial consultation with the Investis team.
However clients are looking to use their digital communications – whether it be to boost their brand for investors, expand their global reach, or promote their values of corporate responsibility – Investis’ comprehensive yet unified offering makes it easy to achieve those goals.
Culture of Connectivity
As a global company with offices spread across the US, Europe, and Asia, Investis knows the value of staying connected. United by their company’s values – Embrace Clarity, Bring Passion, Inspire Greatness, Keep Innovating, and Measure Success – Investis’ worldwide teams share the same connectivity as they offer their clients in Investis’ technologically advanced platforms. This is where the successful growth of Investis has consistently originated from for the past two decades.
Investis Digital CEO, Don Scales, who joined the organisation in early 2016 and was appointed Group CEO in 2017, is the expert on how businesses within the professional services industry can grow through their purpose, values and story, having literally written the book on the matter. “We’re living in an era where customers, shareholders, employees, and job seekers measure businesses based on their values and purpose – and we help businesses share compelling content that reflects their purpose, values, and story,” says Don. Investis has recognised that jobseekers are no longer just looking for financial rewards and promotions from a potential role. These benefits must be balanced with clear purpose and alignment with their personal values. While many within the professional services industry are still struggling to adjust to this shift, Investis has already made the change, orientating its entire corporate culture to be more values-driven, and putting its people first.
As such, Investis relies heavily on its team to drive forward the success of their own business by empowering the successes of its clients, helping them to communicate their brand stories through strategies that have been created with expertise and client perspectives in mind. One example that is becoming increasingly common is businesses wishing to emphasise their commitments to sustainability in their digital communications. The Investis team is able to use its vast resources and compassionate insights to create the compelling content that will accentuate those commitments.
Thus, the internal culture of Investis is one that acknowledges and celebrates the successes of its people and the values-driven approach employed by every member of its global team. Those who are recruited to join the team are evaluated not only on whether they meet the required skillsets, but on their entrepreneurial spirit as well as their passion, their innovation and their optimism. Teamwork and collaboration are embedded into the very culture of Investis, and the result is a dynamic team with a defined sense of purpose, which translates into effective results for their clients.
“We bring passion, embrace clarity, keep innovating, inspire greatness and measure success to ensure our clients not only see but feel the true partnership we have with them,” concludes Don. The result is a connected culture that extends from Investis to its clients, and beyond into a bright future of connectivity through digital communications.
For further details, please contact Don Scales or www.investisdigital.com