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Article Image - How Augmented Reality is Changing Business in the UK
Posted 23rd May 2022

How Augmented Reality is Changing Business in the UK

On the internet, augmented reality (AR) is already making waves. AR filters are all over Instagram, from Rihanna's glittering diamond headpiece to Kylie Jenner's strong lipstick colours.

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How Augmented Reality is Changing Business in the UK
Augmented Reality

On the internet, augmented reality (AR) is already making waves. AR filters are all over Instagram, from Rihanna’s glittering diamond headpiece to Kylie Jenner’s strong lipstick colours.

According to many projections, there will be over 1.7 billion mobile AR users globally by 2024.

We can all anticipate consumer adaptation to the way they navigate the internet as more people embrace AR. As an example:

Mr. Thomas Cook

Thomas Cook, a UK travel firm, collaborated with Visyulaise, a recent extended reality studio, to develop a series of 360 virtual reality films. These films may be used by customers of Thomas Cook shops to investigate prospective vacation spots before making a reservation.

In the future years, there will be significant developments that will have an influence on search engine optimization (SEO).

Let’s take a look at how the emerging AR environment is expected to affect search engine optimization.

AR will cause you to redesign your website in a whole different approach. It paves the way for the potential of providing people with an experience that is really immersive and engaging. These kinds of experiences may include a combination of real-world and digital components, and they can be used to a wide variety of uses.

IKEA is one of the major companies that has already gotten on board. They provide consumers the opportunity to try out several pieces of furniture in the comfort of their own homes or other living areas. Users of IKEA’s specialized app, IKEA Place, get access to three-dimensional drawings of more than 2,000 of the company’s items, which can be seen from a variety of perspectives.

If you are planning on purchasing a new couch for your living room but are unsure as to whether or not it will fit in a corner, you may set it on the app and check to see if it will work.

In a similar vein, fashion companies may provide their consumers with online dressing rooms where they can try on a variety of various looks.

It is possible for real estate agencies to provide virtual tours of the homes they are trying to sell.

You may anticipate a beneficial influence on your search engine optimization (SEO) if you provide your users with a more enjoyable and immersive experience. Because of this, the total amount of time spent on a website may grow, but the percentage of visitors who immediately leave may decrease. As the capabilities of this technology develop and more organizations begin to integrate it in their applications, augmented reality services are becoming more popular.

Apps that use augmented reality mix the actual environment with computer-generated pictures, sounds, maps, and more.

While Augmented Reality (AR) is often employed in gaming applications, firms from a variety of sectors have shown that AR can be used for purposes other than gaming.

For almost a decade, Koombea has been creating world-class apps in this area.

Augmented reality is going to improve all aspects of the metaverse. It will increase sales for those who know how to use it. It will make marketing less stressful for those who respect it.

Categories: Innovation, News


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