Healthcare Consultancy Group (HCG) is a medical communications agency made up of seven different agencies united by one common goal: to bring clients’ medicines closer to the patients who need them by accelerating product understanding and acceptance. For its outstanding work, HCG has been awarded Best Medical Communications Agency, New York, in the Global Excellence Awards 2023.
Medical communications are designed to stimulate awareness and discussion about new medical devices, drugs, and treatments. By nature, medical communications are centred around transformation, driving change through science, data, and technology. Today, their role is undergoing significant transformation as they take the position at the front and centre of the pharmaceutical industry’s strategic mission.
Primarily, HCG’s goal is to reimagine the way in which the medical communications industry operates. To this end, it works with pharmaceutical and biotechnology medical affairs, commercial organisations, publications, and regulatory teams, from early development stages to post-launch. “We like to think of this reimagination as taking medical science on a three-part journey,” comments Matt D’Auria, Global CEO of HCG. “Shape – Engage – Reach.”
Firstly, this journey begins with shaping science. Powered by the expertise of more than 1,000 staff members, HCG works to shape complex data into impactful stories, effective visuals, and innovative narratives that convey meaning through personality and emotion.
Secondly, HCG strives to foster the engagement of healthcare professionals with scientifically relevant visualisations and meaningful creative expression. It brings together focused visual stories and credible data in order to produce content that sparks curiosity and holds attention, with steadfast human-centric and audience-focused narratives.
Lastly, HCG reaches its audience through the latest technologies, ensuring that they get the right message at the right time via the channel they prefer. With intelligent design systems, HCG reaches healthcare professionals at all stages of their journey.
With more than 100 strong partnerships with clients, HCG is driven by four key pillars: people, vision, collaboration, and innovation. Whilst the medical communications industry is continually evolving, the agency’s values and vision have remained constant since its establishment. It maintains an unwavering focus on the end patient, working to serve as a people-centric organisation with a steadfast vision of bringing clients’ useful medicines closer to the patients who need them.
As part of the Omnicom Health Group, HCG brings to its clients the power of a network of diverse, healthcare-focused companies, consisting of more than 4,500 experts across the globe with the unique ability to create distinct local and international activations. The organisation is equipped with an incredible army of more than 350 PhDs, MDs, and PharmDs, who collaborate seamlessly with the HCG Engagement group, a digital and creative powerhouse of over 150 digital and creative experts, to engage healthcare professionals.
Powered by a fusion of science, digitalisation, and creativity, the work HCG does is underpinned by a culture of curiosity and innovation, which is spearheaded by its Chief Innovation Officer and the 100 catalysts within its Innovation Group. This pioneering group drives the changes needed to meet the ever-evolving needs of the healthcare professional audience. In the last 12 months alone, they have gained approval for 36 new brand planning ideas and delivered 10 innovation client workshops.
Furthermore, with innovation at its core, HCG is driven to adopt the latest technologies and innovative approaches from across industries to facilitate transformation across medical communications. The organisation sees AI as an essential path to digital transformation, so it strives to pioneer the way by investing in cutting-edge technology and partnerships.
While its client partners are adopting AI-powered content automation to aid their efficient creation and dissemination of key data across channels, HCG’s strategy and focus is far greater. The agency is bringing the power of Omnicom to align the integration of AI into businesses in the short, medium, and long term in order to increase efficiencies for its clients, enhance their capabilities, and drive the broader transformation of industry approaches.
HCG is enthused by the possibilities presented by the integration of AI and believes that there is boundless potential for clients and patients to benefit from its use. By defining its strategies and investments today, the organisation will be prepared for the rise in prevalence of AI across the industry.
Furthermore, HCG is equipped with an AI Task Force, which is dedicated to highlighting the impact of AI within both scientific and medical communications. The team works to leverage opportunities to integrate AI into the agency’s operations and client offerings. This ensures that HCG continues to lead medical communications professionals across the pharmaceutical and biotechnology industries with transformational examples of future thinking, innovation, and communication excellence.
Alongside AI, HCG is also focused on leveraging the latest technologies in order to reach its audiences. It harnesses the unique power of KOLs and DOLs, which bolster the authority and credibility of the pharmaceutical industry’s scientific data across channels. The organisation actively creates content with DOLs, utilising its network across social channels to ensure that information reaches healthcare professionals effectively.
As a result of its commitment to the transformation of the medical communications industry, Healthcare Consultancy Group (HCG) has been awarded Best Medical Communications Agency, New York, in the Global Excellence Awards 2023.
In the years to come, HCG plans to continue exploring new and better ways in which it can craft evidence-based stories that define the role of new medicines. It is currently working to equip numerous employees who have one to three years of existing agency experience with innovation expertise through its new innovation rookie club.
Overall, HCG does not passively await industry trends, but rather lives in a homeostatic state of transformation. The organisation’s research thought development and innovation is driven by HCG FUTUREM, a global future-focused think-tank initiative, as well as its expert task forces that span across key areas like Health Disparities & Inequities, Artificial Intelligence, Metaverse, Omnichannel, Genetic Medicine, and Generational Engagement.
With ambitious plans, there is no doubt that HCG looks towards a bright future. We congratulate the agency on its impressive success in this year’s Global Excellence Awards and wish it the best of luck in all its endeavours.
For further information, please visit www.hcg-int.com
