© Copyright Acquisition International 2024 - All Rights Reserved.

Article Image - Changing the Game
Posted 23rd March 2021

Changing the Game

Outdoor equipment must stand up to the most rigorous of conditions, not only competing with the stresses that nature provides, but the strain of continual use by fitness fanatics and children. Recognised as the Most Outstanding Outdoor Fitness Gym & Playground Equipment Manufacturer – 2020, KOOCHIE GLOBAL has achieved great things. We look more closely at the firm to find out more.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Changing the Game
koochie global

Outdoor equipment must stand up to the most rigorous of conditions, not only competing with the stresses that nature provides, but the strain of continual use by fitness fanatics and children. Recognised as the Most Outstanding Outdoor Fitness Gym & Playground Equipment Manufacturer – 2020, KOOCHIE GLOBAL has achieved great things. We look more closely at the firm to find out more.

KOOCHIE is a brand that can be seen across the world, renowned as a trendsetter within the playground equipment and outdoor fitness industry. In a market where safety and durability is key, this is a company that has made its name in thinking beyond the simple provision of fitness & playground equipment. In every product, the brand has worked tirelessly to incorporate a unique multi sensorial dimension that is specifically designed to facilitate behavioural, cognitive and motor development. As well as addressing the social and emotional aspects of child development, KOOCHIE is a company that goes one step beyond in the pursuit of excellence.

“The dream from the very beginning was not to make a playground system like no other, but to offer a total solution to customers. This solution would holistically include, meeting international standards of safety, quality, aesthetics, product life, design, planning and of course project execution” says Roben DASS, the Founder, Chairman & Managing Director of the brand. This dream has worked to redefine and achieve a new balance between these qualities, with a mission that remains the same to this day thus putting the brand on a global map.

This decision has guided KOOCHIE to its current success, establishing a distinct identity that really differentiates the brand from its competitors. Many have come to see the brand as the first choice for their needs, with medium to large residential projects making up the majority of the market. This means that the team’s much-vaunted equipment can be found in public parks, schools, camping sites, malls, clubs, hotels and resorts to name but a few locations.

Of course, some people were unconvinced of the need for a new international standard for their playgrounds, with many tired and potentially dangerous sites seen as acceptable. The work of KOOCHIE has gone a long way to transforming how people see playgrounds, having a major effect on the industry. This work was painstakingly done through workshops and seminars, each designed not to sell KOOCHIE products but to educate stakeholders on the importance of testing and certification for children’s play & outdoor fitness areas. The result, however, has been an industry transformed and receptive to what KOOCHIE has to offer, even forcing competition to step up their standards and product offerings.

As the team provide a total solution, this means that each project is treated on individually, with its own set of unique advantages and challenges. From consultation to design, from manufacture to installation and final sign off, the team are engaged with the entire process. Clients are always approached directly, with full support given by the company’s fully trained marketing team.

The success of the firm comes entirely from the passion with which its leadership and team approaches each job. All team members are delighted to work alongside stakeholders in the production of the ideal site for gym and park equipment. “We are proud to have become one of the most specified brands by leading architects and designers in many markets today. The brand is well established and is considered to be a trend setter in our industry – with this recognition comes a huge responsibility that we continually need to live up to” says Roben.

With a history of innovation and higher standards, it can be of little surprise that KOOCHIE is still spending money researching new technologies and innovations. The business is continuously expanding, offering exciting new product lines as well as a brandnew production facility. This will mark the company’s ninth. Looking forward, the firm intends to penetrate more global markets, such as North and Central America, as well as the EMEA regions.

KOOCHIE has been responsive for a market transformed, pushing up international standards that guarantee the safety of all users. This
would be a success in and of itself, but the team have gone on to find impressive achievements in the construction of these new parks and playgrounds. With such a determination to achieve something new, KOOCHIE is set to continue its path of success for years to come.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
The Return of Inflation
Finance
15/09/2015The Return of Inflation

The key figure within the recent inflation data was not the headline of the Consumer Price Index (CPI) rate, but instead, the surprise jump in core inflation was an eye opener this time around.

Read Full PostRead - Eye Icon
Redefining Communication
Innovation
12/10/2021Redefining Communication

Investis Digital is a global communications company that is establishing itself as a revolutionary leader of digital connectivity. Championing cutting-edge technology that allows brands to tell their stories and engage on a deeper level with their customers, I

Read Full PostRead - Eye Icon
How Mortgage Brokers Simplify the Process to Homeownership Credit Score and Mortgage Approval
News
05/01/2024How Mortgage Brokers Simplify the Process to Homeownership Credit Score and Mortgage Approval

In the journey to homeownership, few factors are as crucial as credit scores. A good credit score not only affects mortgage approval but also plays a significant role in determining interest rates and loan terms. For many potential homebuyers, understanding an

Read Full PostRead - Eye Icon
How the Motor Industry will Evolve in the Next Decade
Innovation
16/02/2023How the Motor Industry will Evolve in the Next Decade

The automotive industry has changed enormously over the last decade. Just ten years ago, battery electric cars were a strange novelty, rarely seen out on the road.

Read Full PostRead - Eye Icon
Arctic Cat Acquires Motorfist
M&A
08/04/2015Arctic Cat Acquires Motorfist

Arctic Cat Acquires Motorfist

Read Full PostRead - Eye Icon
The Desire to Acquire and the Urge to Merge
M&A
28/10/2015The Desire to Acquire and the Urge to Merge

M&A activity is a crucial ingredient of the business strategy for most companies.

Read Full PostRead - Eye Icon
Business Merger vs Consolidation: What’s The Difference?
M&A
24/09/2021Business Merger vs Consolidation: What’s The Difference?

With the continuously evolving economy, business mergers and consolidations are becoming more common. Often, there are also legalities involved in both processes, which makes it important to consult with law experts.

Read Full PostRead - Eye Icon
Harnessing the Power of Lanyards for Workplace Unity and Collaborative Success
News
31/07/2023Harnessing the Power of Lanyards for Workplace Unity and Collaborative Success

Workplaces can quickly go downhill if staff members aren’t working well together. Business owners can spend a fortune trying to foster a sense of unity and collaborative success in the workplace – but there may be a more affordable solution. Lanyar

Read Full PostRead - Eye Icon
How Different Technologies Work Together to Help Developers Deliver Commercial Real Estate Projects On Time and On Budget
M&A
24/10/2022How Different Technologies Work Together to Help Developers Deliver Commercial Real Estate Projects On Time and On Budget

According to statistics by J.P. Morgan and Real Capital Analytics, the commercial real estate market is booming, multifamily vacancies are at a record low of 4.7%, and sales of commercial properties recorded a 56% year-over-year growth in Q1 2022.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow