Founded in 2010, Lightcast.com is a multi-platform Over-The-Top and Online Video Platform provider. The company offers end-to-end services for creating TV Apps, Mobile Apps and Web Apps, in addition to distributing live-streams and on-demand media to various devices, including Roku, Apple TV, Android TV, Fire TV, Samsung TV, LG TV, and Mobile Apps. Renowned for delivering top-tier tools that aid media management, monetisation, and advertising, Lightcast.com allows users to control all aspects of their content distribution and branding and has been recognised in the 2024 Global Excellence Awards. Join us below as we speak with Andreas Kisslinger, Chief Executive Officer of Lightcast.com, to learn more.
Lightcast.com is a leading company on a mission to empower businesses, organisations, and individuals to deliver content seamlessly across multiple platforms, making content accessible to a wider audience. Delivering innovative solutions for streaming, app development, and content delivery, Lightcast.com aims to help its clients reach their viewers wherever they are in the world.
The company is built upon a foundation of core values, used to guide the team in achieving its mission. Lightcast.com prioritises excellence through innovation, staying at the forefront of technology by continuously developing new features and solutions that meet the evolving needs of its clients. This, in turn, allows the company to uphold its commitment to maintaining high standards in the quality of its products and services, delivering true excellence across all operations.
Recognising that its success lies in the success of its clients, Lightcast.com endeavours to understand their goals and needs to deliver personalised services that align exactly with their vision. The company believes in transparent and ethical business practices, which ensure trust and reliability in all its partnerships. Prioritising client-centricity and transparency further solidifies Lightcast.com’s reputation as a dependable partner for multi-platform OTT and OVP services.
The majority of Lightcast.com’s customers aim to launch TV and mobile apps across the primary device platforms and app stores, such as Apple TV, Fire TV, Roku, Android TV, Samsung TV. Most of these customers either lack TV and mobile apps altogether or have only a limited number and are seeking to expand their portfolio of publishing properties. The company sees many startups, educational institutions and vloggers seeking its services to launch TV apps and mobile apps for streaming purposes.
“One of the key reasons content creators and media publishers select Lightcast.com is its cost-efficiency, providing an opportunity to save valuable financial resources compared to other “patchwork solutions”,” says Andreas. “Many large media corporations, schools and universities are transitioning away from developing and maintaining in-house patchwork systems, which involve costly contracts with multiple vendors, extensive in-house staff with diverse skillsets, and complex overhead management. Lightcast.com streamlines OTT and multi-platform publishing for organisations of all sizes, from small businesses to large corporations.”
Not only does Lightcast.com deliver financial savings, but the company also provides clients with the ability to conserve time, another compelling factor that drives publishers to choose its services. Lightcast.com leads the market with its proprietary Media Cloud real-time content and app management system which enables users to accomplish more in less time. The system positions all connected publishing properties, including apps, players, podcasts, and social media channels in a single location with streamlined workflows, comprehensive viewer and user data, and reporting.
“The Lightcast Media Cloud is an all-in-one platform designed to simplify the process of managing, distributing, and monetising digital content,” Andreas explains. “It offers a comprehensive suite of tools that allows users to upload, store, organise, and distribute videos, audio, images, and other media across various platforms, including websites, mobile apps, OTT services, and social media channels.”
The platform offers users many advantageous features, such as centralised media management with advanced tagging, categorisation, and search functionalities; multi-platform distribution that reaches viewers wherever they are; custom app solutions that enable clients to create branded experiences for their audience; monetisation options, such as subscriptions, pay-per-view, and ad-supported streaming; and built-in advanced analytics tools with insights into audience behaviour, engagement, and content performance.
The Lightcast Media Cloud takes the guesswork out of media management, and delivers a seamless experience for all content creators, industry novices or seasoned professionals. The launch of this platform is just one example of many ways that Lightcast.com has impacted the online audio and video media industry.
Reflecting on the company’s massive success, Andreas tells us that one recent standout project Lightcast.com has undertaken is the launch of a multi-platform streaming solution designed for a leading educational organisation. This project involved the creation of a custom app suite, enabling the organisation to deliver educational content across web, mobile, and OTT platforms such as Roku, Apple TV, and Amazon Fire TV.
“What made this project a success was our close collaboration with the client from the very beginning,” says Andreas. “We took the time to understand their unique needs and goals, which helped us design a solution that was tailored to their audience. Additionally, our ability to integrate the app with their existing systems ensured a smooth user experience, making it easy for users to log in and access content across devices. Overall, the project showcased Lightcast.com’s expertise in creating scalable and versatile content delivery solutions, proving our ability to adapt to industry needs.”
Another key factor in its success was Lightcast.com’s agile development process, which allowed the company to adjust and improve based on feedback from the client. Retaining flexibility ensured that the final product not only met but exceeded expectations. As a result, Lightcast.com delivered a highly engaging, user-friendly platform that has received positive feedback and increased user engagement, further highlighting the efficacy of the company’s approach to client-centric development.
Another recent project highlighting Lightcast.com’s growth is the expansion of its global Content Delivery Network infrastructure, or CDN. To accommodate for the significant rise in demand for streaming media, the influx of new publishers and brands joining Lightcast.com, and the remarkable audience growth of publishers worldwide, the company integrated several new major CDNs. This incredible expansion added more than 30 new data centres and 70,000 additional streaming servers globally, drastically enhancing Lightcast.com’s presence and distribution across North and South America, Europe, Asia, and Africa.
Due to Lightcast.com’s careful planning and strategic partnerships, the project was an enormous success. By expanding its infrastructure, the company insured that content could be delivered with minimal latency, higher reliability, and scalability to meet the growing needs of its clients.
“The result has been a smoother, faster, and more efficient streaming experience for audiences worldwide, supporting our mission of seamless content delivery,” Andreas tells us. “This infrastructure upgrade has not only improved performance but also positioned Lightcast.com as a robust and reliable partner for content creators seeking to expand their global reach.”
Recognised for its excellence, Lightcast.com proudly displays countless testimonials from previous clients, who praise the company for its efficacy, professionalism, and the excellent quality of its service offerings. Such statements demonstrate the unmatched value of partnering with such an industry frontrunner as Lightcast.com.
“What really sets Lightcast.com apart is the level of service and the strategic recommendations they provide,” says Alistair Potts, CEO of FoodyTV. “I’ve worked with a lot of technology vendors, but it’s rare to find a real business partner – one with sound advice, great technology, and fantastic service. As we continue to grow, we’ve relied on our team at Lightcast.com for strategic advice, tech recommendations, or even just to vet ideas.”
“In early 2019, I determined the time had come to offer my growing viewership more options for accessing my narrated news and political commentary,” writes Nancy Morgan Hart, Founder and CEO of Headlines with a Voice. “As an independent content creator, the prospect of making the move to TV apps was overwhelming. But once I decided on Lightcast.com’s services, they quickly took care of everything. From developing my apps, relaunching my channels on multiple platforms, and promptly responding to my questions, the team have proven themselves to be professional and highly efficient. My only regret is that I waited so long to make my move.”
From its remarkable multi-platform service to its ability to provide clients with unparalleled support, Lightcast.com is certainly the company to beat. Since its inception, the company has been relentless in its pursuit of excellence, delivering high quality solutions and achieving total client satisfaction.
Moving forward, Andreas tells us that Lightcast.com is focusing on the continual expansion of the Lightcast Media Cloud, encompassing additional automation features for media workflows, new monetisation capabilities, and expansions of its Analytic Suite within the Media Cloud.
With its sights set on the future, Lightcast.com is on a straight trajectory to success that shows no signs of slowing down. The company will continue to innovate and pioneer the market with new offerings and enhancements geared towards improving the client experience. This unwavering commitment to both its clients and the wider industry has rightfully earned Lightcast.com the title of Best Contemporary Media Streaming Provider 2024 – USA.
For business enquiries, contact Andreas Kisslinger from Lightcast.com on their website – www.lightcast.com
