© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Attracting New Guests to Your Hotel – a Brief Guide
Posted 18th August 2021

Attracting New Guests to Your Hotel – a Brief Guide

The hospitality industry is highly competitive, and as a result, guests are more discerning than ever before when choosing between hotels to stay in. Here are some tips to help you bring in new clientele.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Attracting New Guests to Your Hotel – a Brief Guide
Two hotel guests checking in at the desk

Being fully booked without any vacancies is the dream scenario for any hotelier. However, in reality, the situation is rarely perfect. The hospitality industry is highly competitive, and as a result, guests are more discerning than ever before when choosing between hotels to stay in. To combat this, there are various strategies you can employ to help your hotel stand out from the crowd, even in a highly saturated market.  Here are some tips to help you bring in new clientele without sacrificing revenue in your hotel.

 

Use Emotive Marketing

Sure, offering attractive discounts or special offers to prospective customers might appeal to them from a financial perspective. However, the most effective marketing strategies seek to strike an emotional chord with their target audience.

Begin by considering what services you offer in your establishment and how these can be marketed to resonate with your target audience. For example, if your business aims to attract customers seeking luxurious and relaxing experiences, then your marketing strategy should seek to establish an emotional response in this regard. Creating a moving experience that generates tangible emotions within your prospective guests is an excellent way to promote your business and build long-term relationships with clients.

Hotel marketing is an intricate and complex affair, so for more suggestions on building an emotional connection with your guests, check out this guide to hotel marketing.

 

Use Marketing to Tell a Story

Telling a story with your marketing content is a brilliant way of establishing an emotional connection with your target market. Bringing your business’ unique story into your communications with prospective guests is a clever way of showcasing what makes your hotel different from the competition.

Using photos and videos of the luxurious services you offer in your establishment is helpful to catch the eye of potential guests. However, there is more to marketing than simply grabbing someone’s attention. Telling your story in your marketing communications will help convert views into bookings as it will establish what makes your hotel unique in readers’ minds. Whether your unique selling point is the friendliness of staff or the high level of hospitality and care you provide for customers, putting these offerings front and centre will help bring in new customers. 

 

Promote Your Compliance With Covid-19 Protocols

The hospitality industry was disproportionately affected by the restrictions imposed during the pandemic. Many people are wary of travelling and staying in new places due to concerns surrounding hygiene and transmission of the coronavirus.

This has led to a new form of competition in the industry. Advertising cleaning protocols and strategies to reduce the transmission of Covid-19 has become a growing trend for hoteliers. Therefore, if you haven’t adopted such an approach yet, you should look to transition from a behind the scenes cleaning approach to an open and transparent strategy.

You should advertise your cleaning policies and standards in your marketing communications so guests know that you are doing all you possibly can to promote safety in your establishment. Clarity around cleaning should be maintained during your guest’s stay to give them peace of mind that they made the correct choice by picking your hotel.

With the current public-health concerns, ensuring that your clientele is aware that you will not compromise their safety is essential for bringing in new bookings.

 

Offer Guests Value for their Money

While there is something to be said for adjusting room rates depending on industry conditions and trends, providing value for money isn’t necessarily a purely financial endeavour. Therefore, you should avoid marketing your hotel as a budget-friendly option (unless this is a crucial selling point of your services).

Instead, think about what activities and attractions are available to guests when they stay at your hotel. You can then incorporate travel suggestions, practical guides for business guests or the speciality foods available in your hotel or the surrounding areas.  This will help your prospective customers feel like they are getting more value for their money, as they will be investing in an overall experience rather than just a bed for the night. Ultimately, this will help those who see your ads remember your hotel and build a positive connection with your marketing messaging.

 

The Takeaway

Overall, these suggestions represent a brief overview of ways to advertise your hotel business. You must attempt to evoke an emotional response within your target audience when advertising your services. Ultimately, this will help bring in new customers and help establish a long-term connection with your guests, so they come back time and time again. The internet and other technologies have facilitated effective marketing through multiple channels in the hospitality industry. However, competition has never been higher, especially since many struggled with attracting customers during the pandemic. Following the steps outlined above will help your establishment to stand out in a crowded market.

Categories: News, Strategy


You Might Also Like
Read Full PostRead - Eye Icon
Forex Broker, Orbex, Celebrates International Women’s Day with ‘Invest Like Her’ Campaign
Finance
09/03/2015Forex Broker, Orbex, Celebrates International Women’s Day with ‘Invest Like Her’ Campaign

In celebration of the International Women's Day, Forex broker, Orbex, has launched a campaign in honour of the women in finance.

Read Full PostRead - Eye Icon
How to Start Trading Binary Options In 7 Easy Steps
Innovation
04/01/2023How to Start Trading Binary Options In 7 Easy Steps

Many people find binary options trading complicated; the majority don’t even know where to start. Well, this is true if you don’t have the right information and the necessary tools to equip you when betting on these types of investments. Binary trading can

Read Full PostRead - Eye Icon
Falcon Certified Public Accountants – Soaring Above the Competition
Finance
04/01/2017Falcon Certified Public Accountants – Soaring Above the Competition

Falcon Certified Public Accountants Ltd., registered with the Hong Kong Institute of Certified Public Accountants, specialises in providing audit, tax and corporate advisory services to a wide range of clients. Founder Gilbert Loke talks us through the firm an

Read Full PostRead - Eye Icon
IPC Strikes Strategic Partnership With Trusted Data Solutions
M&A
29/10/2019IPC Strikes Strategic Partnership With Trusted Data Solutions

IPC, a leading global provider of secure, compliant communications and networking solutions for the financial markets community, today announced a strategic partnership with Trusted Data Solutions (TDS), an expert in mobile voice recording solutions, complianc

Read Full PostRead - Eye Icon
How Machine Learning is Changing Data Management and Investment Processes for Active Managers
Innovation
29/11/2019How Machine Learning is Changing Data Management and Investment Processes for Active Managers

AI and Machine Learning techniques are finding their way into financial services. Ranging from operational efficiencies to more effective detection of fraud and money-laundering, firms are embracing techniques that find patterns, learn from them and can subseq

Read Full PostRead - Eye Icon
Corporate and Commercial Legal Services
Legal
29/02/2016Corporate and Commercial Legal Services

Greenaway Scott is a specialist firm of business lawyers offering a wide range of services.

Read Full PostRead - Eye Icon
Top places to find skilled specialists for your startup: React developers for hire
News
18/04/2023Top places to find skilled specialists for your startup: React developers for hire

You’ve just decided to hire React developer talent for your cutting-edge project. You’re brimming with excitement, but there’s a problem: where do you find these elusive experts to make your vision a reality? Fret not, fearless leader, for we

Read Full PostRead - Eye Icon
Liquid Finance Receives Line of Credit From Shawbrook
Finance
21/04/2015Liquid Finance Receives Line of Credit From Shawbrook

Liquid Finance Partnership Ltd (LFPL), a leader in the Merchant Cash Advance sector of the fast growing Alternative Funding market, today announced the establishment of a line of credit with Shawbrook Asset Finance, a division of Shawbrook Bank.

Read Full PostRead - Eye Icon
Unmatched Customer Experiences
Innovation
26/02/2019Unmatched Customer Experiences

2020 Companies is a sales and marketing agency who employs over 11,000 highly-skilled brand execution and consumer engagement experts who specialize in sales, training, merchandising, advocacy, and experiential marketing events. Recently, we caught up with Ste



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow