IBM today announced it completed the acquisition of Resource/Ammirati — a leading, US-based digital marketing and creative agency — to join IBM Interactive Experience or IBM iX, the world’s largest digital agency. Financial terms were not disclosed.

This is IBM’s first complete acquisition of a digital marketing and creative agency and will support IBM iX’s burgeoning digital, creative and design capabilities. IBM iX will engage the rapidly growing number of clients pursuing digital reinvention to drive transformative brand experiences.

Resource/Ammirati’s 300+ employees across its offices in Columbus, Chicago and New York will continue to serve a diverse roster of clients while supporting growing demand for iX’s services in the fast-growing North America market.

Paul Papas, Global Leader, IBM Interactive Experience said:

“The customer experience has become a new priority in modern business strategy. With Resource/Ammirati, we extend our strategy and dedication to helping clients set the standard for engaging brand experiences.”

IBM iX is a next-generation services organization dedicated to creating personalized experiences. Services span industry strategy, creative and design, to scalable digital, commerce, mobile and wearable platforms.  iX specialists work side-by-side with clients across over 25 global IBM Studios to co-create innovations that drive results.

Earlier this month, iX announced its intent to acquire European full-service digital design agencies Aperto and — both with headquarters in Germany — as part of its strategy to expand the design and experience prowess of IBM iX.