© Copyright Acquisition International 2026 - All Rights Reserved.

Article Image - The Benefits of Pushing Branded Content
Posted 27th August 2015

The Benefits of Pushing Branded Content

The sudden growth and acceleration of content marketing has enabled small businesses with limited budgets and resources to distinguish themselves in the marketplace by delivering relevant and engaging content to their target audiences.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

The Benefits of Pushing Branded Content

The Benefits of Pushing Branded Content

Image

The sudden growth and acceleration of content marketing has enabled small businesses with limited budgets and resources to distinguish themselves in the marketplace by delivering relevant and engaging content to their target audiences.

There are several key benefits of pushing out branded content including increased site traffic, brand awareness, and audience engagement. However, it seems that companies may still struggle with the content development process.

Phillip Thune, CEO of Textbroker understands the difficulty of continually creating interesting and engaging content, and in his latest article provides a few ways to spruce up your branded content:

1. SOS. Consumers face daily struggles and you’ll want to ensure that your content provides helpful information, tips and advice. Thune mentions how IKEA offers tips on how to use their products as well as advice on daily struggles that their consumers may face.

2. Complex material. Thune suggests using analogies and examples when covering specialised or complicated subject matter. Presenting the information this way may spark further interest from readers and help to digest the in-depth material.

3. Community. Create a community where users feel included in the experience and they can share their stories and connect with others.

Categories: Finance


You Might Also Like
Read Full PostRead - Eye Icon
The Benefits Of Adopting Corporate Socially Responsible Philosophies
Corporate Social Responsibility
29/09/2022The Benefits Of Adopting Corporate Socially Responsible Philosophies

Social responsibility is a way to ensure good business practices and do what is suitable for your employees, staff, and customers. More and more businesses understand that their role in society goes beyond their product offerings and can profoundly impact the

Read Full PostRead - Eye Icon
Three Entrepreneurs Who Take Sustainability Seriously
Corporate Social Responsibility
15/11/2016Three Entrepreneurs Who Take Sustainability Seriously

In the past year, sustainability has been a growing topic of interest for businesses around the world. With the Paris Agreement fresh on people’s minds, environmental sustainability is no longer a thing of moral grounds, something simply to work towards in t

Read Full PostRead - Eye Icon
The Role of Legal Expertise in Securing Fair Compensation After Major Transport Incidents
News
08/04/2024The Role of Legal Expertise in Securing Fair Compensation After Major Transport Incidents

When a semi-truck incident shatters the rhythm of daily life, the path to justice is often entangled in complex legal frameworks. A specialist’s grasp on this multifaceted process is not a luxury but a necessity. Corporations and victims find themselves

Read Full PostRead - Eye Icon
The Desire to Acquire & The Urge to Merge
M&A
26/11/2015The Desire to Acquire & The Urge to Merge

de Marcellus & Disser specialises in IP law and assisting companies involved in IP law surrounding M&A activity.

Read Full PostRead - Eye Icon
The Secret to Success? Find a Trusted Business Advisor
News
08/09/2023The Secret to Success? Find a Trusted Business Advisor

Starting a business is a bit like hiking up a mountain blindfolded – it’s difficult, disorienting, and you never know what unexpected cliffs or pitfalls await around the next bend. The stakes feel high, and one wrong step can send you tumbling. But

Read Full PostRead - Eye Icon
The Path to Automatic Citizenship: Exploring Different Scenarios
News
13/11/2023The Path to Automatic Citizenship: Exploring Different Scenarios

Citizenship signifies a bond, a mutual pact between an individual and a nation. Historically, it has been the culmination of a journey, often marked by years of residency, cultural assimilation, or ancestral ties. Yet, in a world rapidly evolving, the concept

Read Full PostRead - Eye Icon
Accountancy Firms Must Evolve and Innovate to Survive Says ICAEW
Finance
17/03/2015Accountancy Firms Must Evolve and Innovate to Survive Says ICAEW

The accountancy landscape is changing – new technologies, competition, regulations and client expectations are making the future of the profession uncertain, says ICAEW.

Read Full PostRead - Eye Icon
The Rush to Succession Plan
Legal
19/04/2022The Rush to Succession Plan

There has undoubtedly been a refocus on business succession planning during the pandemic, possibly driven by a desire to find an element of stability in these incredibly unstable times. So, what do family business owners need to be aware of when starting the s

Read Full PostRead - Eye Icon
2016’s Most Innovative Hedge Fund Manager, Bermuda
Finance
30/06/20162016’s Most Innovative Hedge Fund Manager, Bermuda

Equilibria Capital is a highly innovative asset management company focused on managing investment funds and separate accounts for private and institutional clients.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow