© Copyright Acquisition International 2024 - All Rights Reserved.

Article Image - New 3D Approach to Engaging Research
Posted 12th November 2015

New 3D Approach to Engaging Research

A new research tool, Voxter, has been launched in London as an innovative, 3D communication solution for meaningful research.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

New 3D Approach to Engaging Research
Image

A new research tool, Voxter, has been launched in London as an innovative, 3D communication solution for meaningful research.

Aimed at marketing agencies, HR departments, corporate and public sector organisations, Voxter offers cut-through qualitative insights that are statistically viable. Imagine being able to capture the thoughts and opinions of all of your stakeholders in one big focus group – this is the power of Voxter.    

Founding Director Ronny Razin, Professor of Economics at the London School of Economics, says: “Voxter has the engagement and authenticity of social media and focus groups with the controlled statistical analysis of quantitative research. It has top-down, down-up and lateral communication at its core. It is a tool which can empower an organisation to change for the better, democratically.”

“We have been trialing and perfecting Voxter for close on two years now and we have had a series of excellent projects to enable the fine tuning, soft launch phase,” said Piers Aitman, Founding Director of Voxter. “A notable client has been the Sierra Club, an environmental NGO in the United States with over 2 million members; they wanted us to facilitate a wide scale consultation to reach a mandate for future policy directions.”

“Voxter provided a multi-faceted lens enabling significantly improved clarity around complex topics. We learned far more richly from the conversations that happened through the game than we ever did through individual survey.” (The Sierra Club)

Voxter can be used for market research, opinion polling, brand engagement, change management and crowd sourcing, amongst other applications.

The software outputs a rich mix of data, and can be filtered in many ways to gain deep qualitative insights that can be backed up with hard data. Expert project management and analysis is also at hand to validate the results.

“It’s ideal if you need results quickly and at an affordable cost,” explains Razin. “Our systems are technically advanced but really user friendly which in this age of survey fatigue is a crucial factor for success. As a result we can deliver comprehensive, credible, insights.”

The new software could potentially revolutionise the way businesses conduct their research.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
Family Business Owners are the Most Innovative, Study Finds
Finance
02/05/2018Family Business Owners are the Most Innovative, Study Finds

Family business owners are more innovative than owners of non-family businesses but are restricted by limited financial resources, says Dr Roberto Flören, Professor of Family Business at Nyenrode Business Universiteit.

Read Full PostRead - Eye Icon
5 Effective Leadership Styles in Education
Leadership
20/11/20205 Effective Leadership Styles in Education

Creating a positive learning culture in school is what is one of the most important and challenging jobs for any teacher. That’s because education is not only about going to school and giving a lecture. It also has a lot to do with instilling confidence and

Read Full PostRead - Eye Icon
Providing a Positive Change
News
01/08/2019Providing a Positive Change

Intengine’s role is to help bridge the gap between shared social and environmental objectives, and the means and knowledge required to achieve their fulfilment.

Read Full PostRead - Eye Icon
Kelly Stone Leads the Way as Best Family Support NPO Business Leader (Canada)
Corporate Social Responsibility
05/01/2021Kelly Stone Leads the Way as Best Family Support NPO Business Leader (Canada)

In 2014, Kelly Stone transformed a decaying national charity into Families Canada—the go-to place for those who work with vulnerable families. Now President and CEO, Kelly is steering Families Canada through a full digital transformation. In addition to a lo

Read Full PostRead - Eye Icon
Diligent Consultancy Advises Beech Tree Private Equity’s Investment in RS Fleet
Finance
14/05/2015Diligent Consultancy Advises Beech Tree Private Equity’s Investment in RS Fleet

Diligent Consultancy advises Beech Tree Private Equity's Investment in RS Fleet

Read Full PostRead - Eye Icon
Safer, Healthier Air
Innovation
07/12/2022Safer, Healthier Air

iatrixAir is a healthtech start-up that provides mission critical products and services using sensor fusion and machine learning that detects and destroys airborne pathogens and biothreats in near real-time for commercial and public buildings.

Read Full PostRead - Eye Icon
Placing Ethical and Human Values at the Heart of all Relationships
Legal
30/08/2019Placing Ethical and Human Values at the Heart of all Relationships

UrbanLaw Avocats provides legal advice and assistance to public entities (national or local), as well as major French and international groups. Following their success in AI’s Global Excellence Awards 2019 where they were selected as the Best Urban Planning

Read Full PostRead - Eye Icon
Gide Advises Canglong Optoelectronicon the Acquisition of a French high-tech Company
Finance
16/02/2016Gide Advises Canglong Optoelectronicon the Acquisition of a French high-tech Company

Gide has advised Dalian Canglong Optoelectronic Technology Co., Ltd., on its acquisition of 70% of the equity interests in French high-tech company Almae Technologies SAS.

Read Full PostRead - Eye Icon
Top 7 Services Which Will Help Your Marketing Team Flourish in 2023
News
27/02/2023Top 7 Services Which Will Help Your Marketing Team Flourish in 2023

Are you concerned about expanding your company because you’ve put quite some effort into it? Well, if you are, you’re not making a wrong decision in doing so.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow