© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - New 3D Approach to Engaging Research
Posted 12th November 2015

New 3D Approach to Engaging Research

A new research tool, Voxter, has been launched in London as an innovative, 3D communication solution for meaningful research.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

New 3D Approach to Engaging Research
Image

A new research tool, Voxter, has been launched in London as an innovative, 3D communication solution for meaningful research.

Aimed at marketing agencies, HR departments, corporate and public sector organisations, Voxter offers cut-through qualitative insights that are statistically viable. Imagine being able to capture the thoughts and opinions of all of your stakeholders in one big focus group – this is the power of Voxter.    

Founding Director Ronny Razin, Professor of Economics at the London School of Economics, says: “Voxter has the engagement and authenticity of social media and focus groups with the controlled statistical analysis of quantitative research. It has top-down, down-up and lateral communication at its core. It is a tool which can empower an organisation to change for the better, democratically.”

“We have been trialing and perfecting Voxter for close on two years now and we have had a series of excellent projects to enable the fine tuning, soft launch phase,” said Piers Aitman, Founding Director of Voxter. “A notable client has been the Sierra Club, an environmental NGO in the United States with over 2 million members; they wanted us to facilitate a wide scale consultation to reach a mandate for future policy directions.”

“Voxter provided a multi-faceted lens enabling significantly improved clarity around complex topics. We learned far more richly from the conversations that happened through the game than we ever did through individual survey.” (The Sierra Club)

Voxter can be used for market research, opinion polling, brand engagement, change management and crowd sourcing, amongst other applications.

The software outputs a rich mix of data, and can be filtered in many ways to gain deep qualitative insights that can be backed up with hard data. Expert project management and analysis is also at hand to validate the results.

“It’s ideal if you need results quickly and at an affordable cost,” explains Razin. “Our systems are technically advanced but really user friendly which in this age of survey fatigue is a crucial factor for success. As a result we can deliver comprehensive, credible, insights.”

The new software could potentially revolutionise the way businesses conduct their research.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
37% of businesses say apprentices will be top source of talent
Innovation
12/02/201837% of businesses say apprentices will be top source of talent

37% of businesses say apprentices will be top source of talent in 2018, survey finds

Read Full PostRead - Eye Icon
Centum Acquisition of a Controlling Stake in K-Rep Bank
M&A
01/02/2015Centum Acquisition of a Controlling Stake in K-Rep Bank

Centum, the East African investment firm, announced the acquisition of a controlling stake in Kenyan bank K-REP Bank Limited.

Read Full PostRead - Eye Icon
Exploring Funding Solutions for Your Business
News
09/05/2024Exploring Funding Solutions for Your Business

Choosing the right funding solution can feel overwhelming. Whether starting a new business or expanding an existing one, knowing about no-money-down options and what other funding methods are available can dramatically simplify your approach. This gu

Read Full PostRead - Eye Icon
Equistone Partners Europe Closes Fund V at €2bn Hard Cap
Finance
22/04/2015Equistone Partners Europe Closes Fund V at €2bn Hard Cap

Equistone Partners Europe Limited (“Equistone”), one of Europe’s leading mid-market private equity investors, today announces the successful final closing of Equistone Partners Europe Fund V (“EPEF V”) with total capital commitments of €2bn.

Read Full PostRead - Eye Icon
The Forward-Thinking Family Law Firm
Legal
15/03/2023The Forward-Thinking Family Law Firm

Divorcing is difficult, and many know that the entire legal process is extremely daunting. However, we’ve found a lawyer who knows exactly how to handle such a delicate situation.

Read Full PostRead - Eye Icon
How does Mortgage Life Insurance Work? A Brief Insight
Finance
15/06/2022How does Mortgage Life Insurance Work? A Brief Insight

Mortgage life insurance is a plan that pays off your debt if you die before the mortgage is paid off. It is often known as mortgage protection insurance as well. This insurance policy is usually great for your family as it secures the home and your family does

Read Full PostRead - Eye Icon
A Strong Footing in the Stock Market: Exploring Investment Strategies
Finance
10/03/2022A Strong Footing in the Stock Market: Exploring Investment Strategies

Standing at about $93 trillion, the stock market seemed primed for a next mega move that could thrust its valuation to over $100 trillion--or better. This is impressive, but what are the best strategies to become a part of this super wave?

Read Full PostRead - Eye Icon
Striving for Perfection
Leadership
13/02/2017Striving for Perfection

SARC is a firm with 17 senior partners and a pan India presence with foot prints in London and Toronto. To win the 2017 Ones to Watch in Consultancy award is of course a great honour, one feels great and on top of the world.

Read Full PostRead - Eye Icon
Shift in Global Utilities Market
Corporate Social Responsibility
05/11/2015Shift in Global Utilities Market

Low-carbon energy transition could create up to €380bn in new annual value for utilities



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow