DAC Group Acquisition Introduces New Technology to UK Based Make It Rain

Andrew Harris, Legal Adviser to Dac Group

Strategic acquisition will enhance Make It Rain service portfolio to deliver more localized targeting within the UK via access to DAC Group’s proprietary search marketing technology. This new acquisition will extend DAC Group’s footprint beyond North America as the agency expands into new markets. 

The alliance raises the competitive position of both agencies by providing more and better choices for client brands seeking sophisticated, scalable digital marketing solutions that intimately address local brand presence within performance-based global strategy.

Both companies’ leadership unanimously agree that this combination will deliver a unique blend of service currently unavailable within the UK market. 

Strategic highlights:

Combines best-in-class digital strategy and technology to create a unique network with unmatched capabilities in scalable local, hyper-local and geo-search marketing. 

DAC Group gains a powerful footprint in the important and dynamic UK market. 

Physical UK presence positions DAC Group to springboard into European markets. 

Retaining its name and brand identity Make It Rain, a DAC Group Company will expand its client offerings by leveraging DAC Group’s intelligence in local search, reputation management, performance display, social media, analytics and monitoring while introducing proprietary performance technology PAGEtorrent™, and newly launched, presence management tool, Transparensee™ to the UK market.
This acquisition begins a new chapter in DAC Group’s independent agency success story, proving that the agility, innovation and the client-centric thinking of a small agency can achieve multi-national influence.

“We’re bringing something really new to the digital landscape in the UK. With scale and capability we will be able to accelerate our momentum and strengthen our position in the global marketplace,” said, Norm Hagarty, CEO and Managing Partner of DAC Group.