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2025 Winner • Global Excellence Awards

ZELLI OF SWEDEN AB

Best Minimalist Jewellery Brand 2025 - Sweden
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ZELLI OF SWEDEN AB
Best Minimalist Jewellery Brand 2025 - Sweden
<p>ZAZA&#038;LILI is a jewelry brand born from a family story — created by founder Madeleine Jarl and named after her twin daughters, whose deep bond inspired its essence. Blending Nordic purity with Parisian elegance, each piece reflects a feminine, delicate, and intuitive style. Founded in 2015, the brand celebrates individuality, softness, and subtle beauty. More than jewelry, it’s a heartfelt tribute to women and their unique stories.</p>


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