2026 Winner • Influential Businesswoman Awards
XP Factory PLC
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Sarah Lloyd-Baker
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CMO of the Year 2026 (UK): Sarah Lloyd-Baker
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XP Factory PLC
—
Sarah Lloyd-Baker
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CMO of the Year 2026 (UK): Sarah Lloyd-Baker
Sarah Lloyd-Baker is a senior marketing and commercial leader who has helped scale XP Factory PLC from start-up to a £55m+ experiential leisure business. As part of the leadership team behind Escape Hunt and Boom Battle Bar, she is known for combining creativity with commercial discipline, building high-performing teams, and shaping some of the UK’s leading brands in the fast growing competitive socialising sector.
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