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2022 Winner • Influential Businesswoman Awards

The Backbone Company

Most Influential Design Services Businesswoman (South East Asia): Emem Seno

Leading Branding and Product Design Studio

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The Backbone Company

Most Influential Design Services Businesswoman (South East Asia): Emem Seno

Leading Branding and Product Design Studio

The Backbone | Co-creating Impactful Brands

Our name is an extension of our design philosophy—building strong brands at the core that drives culture forward.

We begin every problem with in-depth research and collaborative sessions to unearth your brand’s true purpose and build a strong foundation from the ground up.

After all, every impactful brand starts with a strong Backbone.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

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