2025 Winner • Influential Businesswoman Awards
Shoppermkt Group
Shopper Marketing Strategy CEO of the Year 2025: Beatriz Cavalcante Chamie Business Leadership & Dedication Excellence Award 2025
Scroll to keep reading
Shoppermkt Group
Shopper Marketing Strategy CEO of the Year 2025: Beatriz Cavalcante Chamie Business Leadership & Dedication Excellence Award 2025
<p>I am the founder and CEO of Shoppermkt Group. I lead strategic consulting projects in shopper marketing for clients such as Coca-Cola, Unilever, Johnson & Johnson, and Nestlé across Latin America. My expertise lies in developing consumer behavior insights and collaborative, human-centered strategies to drive joint value creation.</p>
<p>Since 2009, Shoppermkt Group has turned insights into action, blending academic thinking with market expertise to decode shopper behavior and shape business strategy. With 300+ projects across Latin America for brands like Coca-Cola, Unilever, Diageo, Nestlé, Sanofi, Heineken, and Hasbro, our work spans Strategic Planning, Retail & Shopper Marketing, Brand Strategy, Training, and Culture Change towards a more human to human mindset.</p>
Our Trusted Brands
Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.
