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2026 Winner • Business Excellence Awards

Fairy Tong

Best Ethereal Fashion & Handcrafted Dress Brand 2026 - UK

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Fairy Tong

Best Ethereal Fashion & Handcrafted Dress Brand 2026 - UK

“Create a Modern Fairy Tale”

Fairy Tong was born from a childhood dream and a fearless leap of faith. Founded in London in 2020 by Yingtong Chung, the brand is a modern fairy tale brought to life. Inspired by the magic of storytelling, Fairy Tong creates ethereal, handcrafted designs that invite wearers to embrace their inner fairy. Each piece is handmade by skilled artisans, with exceptional craftsmanship, inclusivity (XXS–10XL), and slow fashion values at its core.



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