2026 Winner • Business Leader Awards
ATP Tour
—
Daniele Sano
—
Most Strategic Commercial Growth Leader 2026: Global Professional Sport
Leading Global Men’s Professional Tennis Organisation 2026
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ATP Tour
—
Daniele Sano
—
Most Strategic Commercial Growth Leader 2026: Global Professional Sport
Leading Global Men’s Professional Tennis Organisation 2026
Daniele Sano is a senior sports business executive with a consolidated track record in driving commercial growth, global brand positioning and sponsorship innovation across leading international properties. As Chief Business Officer at the ATP Tour, the global governing body for men’s professional tennis, he oversees brand marketing, sponsorship development, licensing and retail, and PR, leading a multi-disciplinary team of around 50 professionals and reporting to the CEO and Board.
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