Strategy

Artificial intelligence (AI) technology is either going to make the world better or it’s going to take over and render us obsolete. The former is more likely, but we can’t rule out the latter scenario, according to Elon Musk.

It’s an exciting time to be a marketer, but it’s also a challenging time in the industry. Knowing what mediums to focus on and where to spend your marketing budget is no simple task.

Website metrics are data used to compare an organization’s overall goals to its online performance. They represent how effectively visitors are educated and converted to paying consumers by a website’s functionality, content, and services.

Making a success of a business in the long term means having a strategy for growth. Without such a strategy, there’s a risk that you’ll expand in the wrong way, and have to go to the hassle and expense of a restructuring later on.

We often come across managers who provide their employees with full creative freedom and flexibility to meet their deadlines.

It can be reassuring to know that you are able to pay the bills and still have some cash left over at the end of the month. However, for many people, the last few days before payday can result in loans or credit cards being relied upon.

If you want to survive in a competitive market, you need to carefully think about your branding strategy. Fortunately, many big brands can afford to spend money on different strategies, but this isn’t the case for all brands.

Managing a business is more than overseeing your operations and keeping your company's finances afloat. One of the equally important tasks you must prioritize is caring for your organization's vital asset- your employees.

Are you planning to become a real estate agent? Nebraska's real estate market is healthy, home prices are skyrocketing, and there are many options and types of real estate on the market.