© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Ambient Advertising, Yard Signs, and More: Why Real-World Marketing Still Matters
Posted 11th April 2022

Ambient Advertising, Yard Signs, and More: Why Real-World Marketing Still Matters

Marketing is essential for every business, but with the popularity of ecommerce, digital marketing has been receiving all the attention. However, we still live in a physical world where people walk into businesses and pass by physical locations. Therefore, even though most commerce these days happens online, there are still brick and mortar businesses meaning […]

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Ambient Advertising, Yard Signs, and More: Why Real-World Marketing Still Matters

Marketing is essential for every business, but with the popularity of ecommerce, digital marketing has been receiving all the attention. However, we still live in a physical world where people walk into businesses and pass by physical locations.

Therefore, even though most commerce these days happens online, there are still brick and mortar businesses meaning that real-world marketing still matters.

Any company that does not exclusively operate online needs traditional forms of advertising such as ambient advertising, yard signs, billboards, and more.

The following is why:

People Shop Where They Live

Granted, anyone can go on Amazon and order an item that will arrive in a few short days. However, people still go to the store for necessities, go to a local bar and buy food at the local grocery store.

Real-world marketing still matters because it can enable companies to reach people where they live, which is where they will spend the majority of their time.

Even after spending an entire day online, when you leave home or the office, you will probably be around a particular area, and any marketing out there will have a chance of reaching you.

Convenience

The advertisements you see online will often appear while shopping or reading other information online. It can be very inconvenient to cancel numerous ads just to get through a single article which is why ad blockers exist.

Real-life marketing avenues such as billboards and yard signs are convenient in that you can choose whether to look at them or not. You simply cannot beat the convenience of a yard sign from StickerYou.

Businesses also do not have to wave their promotional tools at consumers constantly. As long as they are well placed, anyone interested will see them and choose whether to respond or not.

Local Brand Awareness

Digital marketing is better for large brands with international followings and for creating global brand awareness. However, small businesses have less ambitious goals, for example, increasing brand awareness in a city.

Traditional advertising still matters because it is effective at creating local brand awareness or strengthening a local brand. Such businesses can place a billboard on a local highway where people commute daily, and they will surely get the attention of local people.

On the other hand, if they were to place the advertisement online, they would be competing against international brands with little chance of anyone close to their location finding out about them.

Attention

The name of the marketing game is grabbing attention and is something every company must consider when formulating their marketing strategy. The more attention you can acquire from viewers, the more successful your marketing campaign.

Online marketing can be targeted using algorithms that are good at predicting behavior. On the other hand, online ads have to compete with hundreds of other ads in a small space, making it challenging to get attention.

Real-life marketing still matters because you can quickly grab attention if you are creative. Flashing ambient advertising, creative bus advertising, and other avenues can still get mindshare which eventually leads to purchases.

Face to Face Interactions

People are social creatures meaning that we have an innate need to connect with others. Digital marketing is excellent, but it rarely offers the chance for interpersonal interaction like some traditional marketing avenues.

Traditional marketing avenues such as cold calling, networking events, trade shows, and referrals are great at harnessing the power of human interaction. It is easier to close a sale with face-to-face interactions, and they create a lasting emotional connection that is hard to match.

Most businesses forget the power of traditional marketing avenues like yard signs, billboards, and referrals. However, they still matter for the above reasons and more.

Consider how you can benefit from traditional marketing channels and use them to your advantage. The results will be surprisingly pleasant.

Categories: News


You Might Also Like
Read Full PostRead - Eye Icon
Blockchain is the Inevitable Future of Banking
Innovation
24/07/2018Blockchain is the Inevitable Future of Banking

Fiorenzo Manganiello is a Professor of blockchain technologies at the Geneva Business School and Associate Director of Banque Profil de Gestion, a Swiss private bank.

Read Full PostRead - Eye Icon
2016’s Most Innovative Hedge Fund Manager, France
Finance
01/07/20162016’s Most Innovative Hedge Fund Manager, France

La Française Investment Solutions (“LFIS”) is an institutional asset management boutique established in 2013 and based in Paris, France.

Read Full PostRead - Eye Icon
Recruit Holdings Acquire Quandoo for USD251m
Finance
Read Full PostRead - Eye Icon
42% of iPhone 6 Owners Have Tried Apple Pay According to Auriemma Consulting Group Survey
Innovation
12/03/201542% of iPhone 6 Owners Have Tried Apple Pay According to Auriemma Consulting Group Survey

The move to mobile payments in the US has finally begun.

Read Full PostRead - Eye Icon
How This Business Uses AI to Understand Its Customer Base
Innovation
07/11/2023How This Business Uses AI to Understand Its Customer Base

According to Forbes, more than nine in ten (97%) business owners believe ChatGPT will help their business.

Read Full PostRead - Eye Icon
Cybersecurity failure among 4 most threatening short-term global risks in 2021
Legal
28/04/2021Cybersecurity failure among 4 most threatening short-term global risks in 2021

Cybersecurity as a facet of growing CSR demands.

Read Full PostRead - Eye Icon
Private Risk Capital Development Advisors, LLC, Leading the way in PPLA and PPA Solutions
Finance
16/06/2020Private Risk Capital Development Advisors, LLC, Leading the way in PPLA and PPA Solutions

When it comes to Private Placement Life Insurance (PPLI) and Private Placement Annuity (PPA), the firm that supports you must be one you trust implicitly. It’s a business where every detail must be tended to with care. The team at Private Risk Capital Develo

Read Full PostRead - Eye Icon
Brazil’s Go-To Boutique Law Firm
Legal
31/08/2016Brazil’s Go-To Boutique Law Firm

Based in Brazil, Maristela Basso Lawyers have become nationally renowned for their highly specialised legal services.

Read Full PostRead - Eye Icon
Cloud for Healthcare: Opportunities and Challenges
News
10/06/2024Cloud for Healthcare: Opportunities and Challenges

The e-Health Cloud offers many opportunities. It can improve patient care and streamline admin processes. Yet, its potential is high. But, adopting cloud computing in healthcare is full of challenges. This article explores the opportunities and the big obstacl



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow