© Copyright Acquisition International 2024 - All Rights Reserved.

Article Image - 5 Strategies for Real Estate Agents to Thrive During the Holidays
Posted 19th November 2021

5 Strategies for Real Estate Agents to Thrive During the Holidays

The winter holidays make you think of home and the comfort of having your own place. As a real estate agent, you could say that this is the perfect time for connection and a bit of well-targeted marketing. While you may not have that many clients, specialists do say that the holiday season can be […]

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

5 Strategies for Real Estate Agents to Thrive During the Holidays

The winter holidays make you think of home and the comfort of having your own place. As a real estate agent, you could say that this is the perfect time for connection and a bit of well-targeted marketing.

While you may not have that many clients, specialists do say that the holiday season can be a great time for the property. Also, there are plenty of other things to do now that the new year is so close. So, even if there aren’t any new projects for the end of the year, there’s no time to sit around!

Now is the time to set a few useful strategies into action in order to get a head start on the competition. And, to give you a hand, here are a few ideas of what to do:

#1: Stay Close to Customers

There is a special connection between happy homeowners and their realtor(s) and you should do your best to keep it alive for as long as possible. Even if you don’t have an active contract with former buyers & sellers, they are part of your network and can be your strongest supporters whenever someone they know gets on the market.

Plus, this can be a part of your communication strategy. However, in order to convince your contacts that they are close to your heart, you must avoid generic gifts or tokens. Instead, you could send out handwritten cards or letters that remind them of your business (use your logo and/or brand colors).

Handwritten cards are more personal and show you’ve put some thought and effort into your gifts. Also, it’s best to personalize your message, to remind your former customers why they were so happy with your services.

#2: Go Paperless

Nowadays there is a huge debate about the environment and how those in charge are trying to soothe our concerns with nice words. That’s why businesses that truly take action to reduce their footprint get a lot of positive attention from both the media and the customers.

Not to mention that a paperless office can be a lot easier to manage and organize. With the current tools, you can move the entire real estate transaction process online. This saves time (especially when it comes to signing contracts), storage space, and helps show the world we can take a step forward to cleaner and greener office practices.

#3: Support the Community

Get in the holiday spirit and find ways to get involved in the community. Anything from volunteering to the local soup kitchen to helping with keeping the streets clean and decorated will help you connect with the people and get the neighborhood on your side. Of course, you should try to make your brand as visible as possible by wearing either printed shirts or handing out flyers whenever you meet with new crowds.

Another great idea is to host an open house holiday party. What better way to show your latest project than to throw a party and show everyone interested just how cozy it is!

#4: Be Available

Make it clear that you are open for business even if the holiday season isn’t the most lucrative. Use your website, newsletter, and social media channels to let people know you are happy to talk to them and work on new projects.

Of course, if you truly have free time, you can combine business hours with volunteering and supporting the community. The idea is to keep busy and stay as visible as possible.

#5: Stay Connected

Real estate agents move around a lot and need constant access to the database and various files that are usually stored at the office. So, if you plan on making your job easier in the new year, think about implementing a cloud-based computing solution that allows you and the team to stay connected even when working remotely.

Key Takeaways

The holidays are a great time to give back to the local community and show customers you care about your connection. But it can also be a time to place the seeds for new projects or improve your office with advanced tools that are easily accessible.

Overall, you should take advantage of the time you have around the holidays and plan for the future.

Categories: News


You Might Also Like
Read Full PostRead - Eye Icon
Nine UK fast growth businesses visit Chile and Argentina
Innovation
05/04/2018Nine UK fast growth businesses visit Chile and Argentina

Nine UK fast growth businesses visit Chile and Argentina on latest Santander trade mission.

Read Full PostRead - Eye Icon
Sterling Global Operations named by Forbes as one of America’s Best Employers for 2015
Strategy
10/04/2015Sterling Global Operations named by Forbes as one of America’s Best Employers for 2015

Forbes has recognized 100 percent employee-owned Sterling Global Operations (SGO), as one of America's best employers.

Read Full PostRead - Eye Icon
$100BN in Blockbuster Deals Mark the Year Europe’s Tech Industry Came of Age
Finance
18/11/2016$100BN in Blockbuster Deals Mark the Year Europe’s Tech Industry Came of Age

The European technology industry has come of age in 2016, according to analysis by tech M&A advisory firm Magister Advisors. Unprecedented M&A interest from Asian buyers, together with a strong IPO market for the best European tech businesses, has driven an un

Read Full PostRead - Eye Icon
5 Tips For Relocating Your Business To Georgia
Strategy
04/02/20215 Tips For Relocating Your Business To Georgia

Whether it’s because of the GRAD program, the 6 percent corporate tax rate, or one of the many grants and loans available for business relocation, many businesses decide to move to Georgia. Georgia is home to Google, NCR, UPS, General Mills, Boeing, and Home

Read Full PostRead - Eye Icon
SkyStem Software Secures Success
Leadership
25/09/2020SkyStem Software Secures Success

Closing the books and completing reconciliations is not the most glamorous part of accounting, but it’s a vital last line of defense against identifying fraud and errors that might occur. The team at SkyStem have developed a way to automate the month-end clo

Read Full PostRead - Eye Icon
Gemfields Acquires  Montepuez Gem Licenses
M&A
02/04/2015Gemfields Acquires Montepuez Gem Licenses

We caught up with Ian Harebottle, CEO of Gemfields, to find out how his company’s acquisition of mining and exploration rights at Mozambique’s Montepuez ruby deposit is set to change the global ruby trade forever.

Read Full PostRead - Eye Icon
What are Collective Investment Schemes
News
03/11/2023What are Collective Investment Schemes

What are collective investment schemes? Collective investment schemes, popularly known as CISs, are collective investments in which a group of individual investors pool their money together and invest as one unit. It is like a pot in which different investors

Read Full PostRead - Eye Icon
Gloo Networks PLC IPO
Strategy
04/08/2015Gloo Networks PLC IPO

Gloo Networks PLc IPO

Read Full PostRead - Eye Icon
Reaching Out to Your Target Audience: Three Ways to Use Social Media Effectively
News
09/02/2022Reaching Out to Your Target Audience: Three Ways to Use Social Media Effectively

Social media has evolved in many ways that online networking platforms are no longer considered just tools to connect with family and friends.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow